Filter Results:
(37,208)
Show Results For
- All HBS Web
(120,188)
- Faculty Publications (37,208)
Show Results For
- All HBS Web
(120,188)
- Faculty Publications (37,208)
- August 2021
- Technical Note
Brand You: Crafting Your Personal Brand
By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
- August 2021
- Teaching Note
Yale University Investments Office: November 2020
By: Josh Lerner
Teaching Note for HBS Case No. 821-074. View Details
- August 2021 (Revised October 2024)
- Background Note
A Note on Design Thinking
By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
MacCormack, Alan, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger, and Joyce J. Kim. "A Note on Design Thinking." Harvard Business School Background Note 322-042, August 2021. (Revised October 2024.)
- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
- August 2021
- Case
Precision Paint Co.
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details
Bojinov, Iavor I., Chiara Farronato, Janice H. Hammond, Michael Parzen, and Paul Hamilton. "Precision Paint Co." Harvard Business School Case 622-055, August 2021.
- August 19, 2021
- Article
How to Build a Life: Fake Forgiveness Is Toxic for Relationships
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Fake Forgiveness Is Toxic for Relationships." The Atlantic (August 19, 2021).
- August 2021 (Revised August 2023)
- Case
Launching Casabe: Matching a Founder's Vision with Growth Capital
By: Emily R. McComb
McComb, Emily R. "Launching Casabe: Matching a Founder's Vision with Growth Capital." Harvard Business School Case 222-031, August 2021. (Revised August 2023.)
- August 2021
- Supplement
Wirecard: The Downfall of a German Fintech Star
By: Jonas Heese
Heese, Jonas. "Wirecard: The Downfall of a German Fintech Star." Harvard Business School Multimedia/Video Supplement 120-715, August 2021.
- August 2021
- Case
Yummy: Delivering Value to Venezuela
By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details
Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Case 522-034, August 2021.
- August 2021
- Teaching Note
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case No. 821-092. View Details
- August 2021
- Supplement
Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO
By: Brian Trelstad
Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
Keywords: Place Making; Nonprofit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
Trelstad, Brian. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO." Harvard Business School Multimedia/Video Supplement 322-701, August 2021.
- August 2021
- Supplement
The London 2012 Olympic Games Video Supplement
Gourville, John T. "The London 2012 Olympic Games Video Supplement." Harvard Business School Multimedia/Video Supplement 521-718, August 2021.
- August 2021
- Teaching Note
Dell Technologies: Bringing the Cloud to the Ground
By: Navid Mojir and V. Kasturi Rangan
Teaching Note for HBS Case No. 521-036. View Details
- August 2021
- Supplement
Kitopi: Behind the Scenes
By: Antonio Moreno and Gamze Yucaoglu
This video allows students to see the kitchens featured in the case. View Details
Moreno, Antonio, and Gamze Yucaoglu. "Kitopi: Behind the Scenes." Harvard Business School Multimedia/Video Supplement 621-709, August 2021.
- Article
Measuring the Scientific Effectiveness of Contact Tracing: Evidence from a Natural Experiment
By: Thiemo Fetzer and Thomas Graeber
Contact tracing has for decades been a cornerstone of the public health approach to epidemics, including Ebola, severe acute respiratory syndrome, and now COVID-19. It has not yet been possible, however, to causally assess the method’s effectiveness using a randomized... View Details
Fetzer, Thiemo, and Thomas Graeber. "Measuring the Scientific Effectiveness of Contact Tracing: Evidence from a Natural Experiment." Proceedings of the National Academy of Sciences 118, no. 33 (August 17, 2021): 1–4.
- August 2021 (Revised March 2023)
- Technical Note
Crossing Borders and Cultures: Global Branding
By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details
Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation
Avery, Jill, and Michael Moynihan. "Crossing Borders and Cultures: Global Branding." Harvard Business School Technical Note 522-032, August 2021. (Revised March 2023.)
- August 2021
- Case
Livongo: Scaling a Purpose-Driven Organization in Healthcare
By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
Gulati, Ranjay, Aseem Shukla, and Reva Nohria. "Livongo: Scaling a Purpose-Driven Organization in Healthcare." Harvard Business School Case 422-017, August 2021.
- Summer 2021
- Article
Predictable Country-level Bias in the Reporting of COVID-19 Deaths
By: Botir Kobilov, Ethan Rouen and George Serafeim
We examine whether a country’s management of the COVID-19 pandemic relate to the downward biasing of the number of reported deaths from COVID-19. Using deviations from historical averages of the total number of monthly deaths within a country, we find that the... View Details
Keywords: COVID-19; Deaths; Reporting; Incentives; Government Policy; Health Pandemics; Health Care and Treatment; Country; Crisis Management; Outcome or Result; Reports; Policy
Kobilov, Botir, Ethan Rouen, and George Serafeim. "Predictable Country-level Bias in the Reporting of COVID-19 Deaths." Journal of Government and Economics 2 (Summer 2021).