Demand And Consumers - Publications - Faculty & Research

04 Dec 2007
First Look

First Look: December 4, 2007

Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount... View Details

Keywords: Martha Lagace

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

impact in the economy, and in line with previous findings by Daron Acemoglu and Pascual Restrepo and David Autor, David Dorn, Gordon Hanson and... View Details

Keywords: by Rachel Layne; Manufacturing

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

copy the strategy without having the underlying core principles in place will always be behind the vanguard. Public accountability via end-to-end responsibility. Societal purpose and values help meet an emerging public View Details

Keywords: by Rosabeth Moss Kanter

03 Jun 2014
First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the... View Details

Keywords: Sean Silverthorne

26 Jun 2007
First Look

First Look: June 26, 2007

from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and... View Details

Keywords: Martha Lagace

26 Feb 2008
First Look

First Look: February 26, 2008

cases of the model are a long-lived pressure group offering rewards and punishments to a series of targets (public or corporate officials) in exchange for policy favors, or that of a long-lived extorter who View Details

Keywords: Martha Lagace

08 Mar 2016
First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer... View Details

Keywords: Sean Silverthorne

February 1998 (Revised August 2006)
Case

House of Tata, 1995: The Next Generation (A)

By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu

The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details

Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Consumer Products Industry; Consumer Products Industry

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16 Oct 2012
First Look

First Look: October 16

Nuqul Brothers, a large diversified business group. It shows how Nuqul, a Christian Palestinian whose family was forced to flee to Jordan after the creation of Israel in 1948, built a business in his new home, first in trading and later... View Details

Keywords: Sean Silverthorne

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

strategies of companies within those industries. In particular, I focus on how an industry gets defined: how consumers and other industry players make sense of, or frame, the industry, View Details

Keywords: by Michael J. Roberts; Technology

April 2007 (Revised January 2010)
Supplement

Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (B)

By: James K. Sebenius and Ellen Knebel

Supplements the (A) case. View Details

Keywords: Negotiation; Relationships; Consumer Products Industry; Consumer Products Industry

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16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, View Details

Keywords: by Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

Working PapersLocal Dividend Clienteles Authors:Bo Becker, Zoran Ivkovich, and Scott WeisbennerNBER Working Paper Series, No. 15175, July 2009 Abstract We exploit demographic variation to identify the effect of dividend View Details

Keywords: Martha Lagace

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

13 Nov 2006
Research & Ideas

Science Business: What Happened to Biotech?

sacred; business cherishes results. Science should be about openness; business is about secrecy. Science demands validity; business requires utility. So, the tensions are deep. What has happened is that we have tried to mash these two... View Details

Keywords: by Sean Silverthorne; Biotechnology

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry

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17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

produce buyers and proposed this solution. The buyers agreed, but they indicated they would only want to purchase a small fraction of the order that they had originally placed with Gotham Greens since the View Details

Keywords: by Ranjay Gulati

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

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23 Jun 2009
First Look

First Look: June 23

Working PapersCatering to Characteristics (revised) Authors:Greenwood, Robin, and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the... View Details

Keywords: Martha Lagace

May 1986 (Revised February 1989)
Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details

Keywords: Advertising; Product Marketing; Consumer Products Industry; United States

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