Publications

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20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

(The accompanying teaching note is available to instructors to help them run the exercise.) Thomke, who has worked with global firms on upping their customer experience game, has taught the class in the HBS executive education programs,... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

August 2017
Case

RoboTech: Storming into the U.S. Market

By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas

This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details

Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

03 Jul 2019
Cold Call Podcast

The Controversial History of United Fruit

Keywords: Re: Geoffrey G. Jones; Food & Beverage

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

the co-president of the HBS Health Care Club and co-managing director of Nucleate (Boston chapter), a global biotech accelerator. Morgan earned his BS in biology from Stanford University. This article was originally published by the HBS... View Details

Web

Case Method | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case Method Classroom Teaching & The Case Method Impact on Research & Curriculum View Details

17 Jan 2011
Research & Ideas

Being the Boss

between management and leadership in the age of globalization and remote offices. Carmen Nobel: Your book discusses three imperatives for becoming a great leader: managing yourself, managing your network, and managing your team. What are... View Details

Keywords: by Carmen Nobel

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Meanwhile, starting in 2013, Analog Devices CEO Vince Roche encouraged innovators from the top down and transformed the semiconductor giant into a designer of integrated, strategic systems—including a platform that accelerated the global... View Details

Keywords: by Lane Lambert

Fast Answer

Resources for Investment Management and Financial Analysis

industry experts to provide industry and company context on public and private companies. Individual account required. FactSet A comprehensive platform used to analyze financial data from global equity and fixed income markets,... View Details

Web

About - Business History

Administration from Copenhagen Business School, Denmark, and an honorary PhD from the University of Helsinki, Finland. Professor Jones researches the evolution, impact and social and ecological responsibility of global business. He has... View Details

August 2024
Case

Keurig: A Return to Growth

By: David Fubini and Patrick Sanguineti

By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late... View Details

Keywords: Turnaround; Mergers and Acquisitions; Decisions; Initial Public Offering; Global Strategy; Growth and Development Strategy; Going Public; Diversification; Expansion; Food and Beverage Industry

January 2001
Background Note

Country Analysis in a "Global Village"

By: Bruce R. Scott

Substantially rewritten to establish the relevance of countries in the global context. It does so in terms of their differing economic performance in recent decades, and also by contrasting those that have "converged" toward the rich country norm (as theory would... View Details

Keywords: Globalized Economies and Regions; Macroeconomics; Trade; Business Strategy; Performance Evaluation; Industry Growth; Currency; Policy; Development Economics

24 Mar 2009
First Look

First Look: March 24, 2009

the opportunity and switching cost of domestic standards are relatively low. We do not find evidence that levels of and expected changes in foreign trade and investment flows in a country affect its adoption decision; thus, we cannot confirm that IFRS lowers... View Details

Keywords: Martha Lagace

March 1995 (Revised March 2001)
Case

The Black & Decker Corporation (A): Power Tools Division

By: Robert J. Dolan

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details

Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry