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Show Results For
- All HBS Web
(7,890)
- People (28)
- News (1,966)
- Research (4,572)
- Events (23)
- Multimedia (108)
- Faculty Publications (3,293)
- January 2005 (Revised August 2006)
- Case
Lean Forward Media
By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
- 26 Apr 2022
- News
Leading on Climate Change
Clubs News Clubs News The HBS Club of the Gulf Cooperation Council (GCC) welcomed Her Excellency Mariam Bint Mohammed Saeed Hareb Almheiri, the Minister of Climate Change and Environment for the United Arab... View Details
Keywords: Margie Kelley
- 16 Dec 2011
- News
A Texan in Tokyo
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- March 2007
- Teaching Note
Organics: Coming Center Stage? (TN)
By: James E. Austin and Reed Martin
Keywords: Food
- 07 Mar 2013
- Research & Ideas
Video: Harvard Business School at the Kumbh Mela
Every 12 years Hindu pilgrims gather at the confluence of the Ganges and Yamuna rivers in northern India to bathe in the sacred waters. The gathering, known as the Kumbh Mela, is the world's largest religious festival, drawing millions of... View Details
- March 1993
- Supplement
Eastwind Trading Company (B)
Describes the aftermath of the (A) case. Describes the actions taken and the possible consequences for the company and its principals. Also describes the principals' attitudes at this point. A rewritten version of an earlier case. View Details
Stevenson, Howard H. "Eastwind Trading Company (B)." Harvard Business School Supplement 393-120, March 1993.
- December 2021
- Case
Zoetis
By: David E. Bell, Damien McLoughlin and Natalie Kindred
- January 2007 (Revised December 2007)
- Case
PSI: Social Marketing Clean Water
By: V. Kasturi Rangan, Nava Ashraf and Marie Bell
Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details
Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy
Rangan, V. Kasturi, Nava Ashraf, and Marie Bell. "PSI: Social Marketing Clean Water." Harvard Business School Case 507-052, January 2007. (Revised December 2007.) (Request a courtesy copy.)
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
in the twisted web of Washington fundraising and lobbying that can definitively prove dollar x bought result y. Perhaps that's why there has been such little empirical research among economists on the issue. "The whole perspective of... View Details
Keywords: by Michael Blanding
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
decades, including those who have found success professionally, when they lift their heads up in their 40s or 50s and question whether their lives are heading in the right direction. “We sit back, look ahead, View Details
- August 2018
- Technical Note
Evaluating Start Ups
A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details
Sahlman, William A., Ramana Nanda, and Robert F. White. "Evaluating Start Ups." Harvard Business School Technical Note 819-039, August 2018.
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
America small-business owners moved quickly when COVID-19 started shuttering shops in March. Fine dining restaurants shifted to takeout. Book shops introduced curbside pickup. Gyms offered classes online. Business owners, it seemed, just needed to face this... View Details
- 19 Sep 2019
- News
Tackling Climate Change in the MBA Classroom
- November 2022
- Article
Opportunity Neglect: An Aversion to Low-probability Gains
By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
Seven preregistered studies (N = 2,890) conducted in the field, lab, and online document opportunity neglect: a tendency to reject opportunities with low probability of success, even when they come with little or no objective cost (e.g., time, money,... View Details
Prinsloo, Emily, Kate Barasz, Leslie K. John, and Michael I. Norton. "Opportunity Neglect: An Aversion to Low-probability Gains." Psychological Science 33, no. 11 (November 2022): 1857–1866.
- 27 Mar 2017
- Blog Post
How to Partner With a Club: Host a Club Trek
members, discuss career trajectory, job opportunities and how different teams work together. Allowing students to envision their daily work environment is an advantage to any organization looking to educate... View Details
Keywords: Technology
- January 2008
- Article
Where Will We Find Tomorrow's Leaders?
By: Linda A. Hill
Unless we challenge long-held assumptions about how business leaders are supposed to act and where they're supposed to come from, many people who could become effective global leaders will remain invisible, warns Harvard Business School professor Hill. Instead of... View Details
Keywords: Talent and Talent Management; Globalization; Innovation Leadership; Leadership Development; Leadership Style; Situation or Environment; Personal Characteristics
Hill, Linda A. "Where Will We Find Tomorrow's Leaders?" Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 123–129. (Interview.)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.