Publications

27 May 2015
News

Companies ignore ‘customer avengers’ at their peril

March 2021
Supplement

Sky Deutschland Analysis: Results

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

October 2018
Case

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning; Sports Industry

December 2019
Case

Gary Vaynerchuk: #GaryVee

By: Laura Huang and Sarah Mehta

Fresh out of a public social media debacle, Gary Vaynerchuk needs to reconsider the approach he takes in leading his digital media agency, VaynerMedia. Founded in 2009 by Gary and his brother AJ, VaynerMedia has grown into an unconventional creative marketing agency.... View Details

Keywords: Entrepreneurship; Leadership Style; Personal Characteristics; Business Growth and Maturation; Marketing; Social Media

29 May 2017
Blog Post

The Diverse Community at HBS

Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the speed at which View Details

19 Jul 2007
Research & Ideas

Podcast: Rupert Murdoch and the Wall Street Journal

done extensive research in the media and entertainment fields. In this podcast, Anand examines not only the proposed Dow Jones deal but also the state of the newspaper industry in general. To listen to this interview with professor Bharat... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

January 2007 (Revised July 2007)
Case

Clear Channel Communications, Inc.

By: Felix Oberholzer-Gee and Carole Winkler

Discusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation... View Details

Keywords: History; Media; Performance Effectiveness; Public Opinion; Business and Government Relations; Media and Broadcasting Industry; United States

Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

Professor Anand is an expert in digital strategy, media and... View Details

Keywords: media; media; media; media; media; media; media; media; media

14 Jun 2016
News

After Mass Shootings, It’s Often Easier to Buy a Gun

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

last day of class this past spring, "everyone did a double take," Koehn recalls. Oprah Winfrey was in the house. How the icon of daytime television and chief executive of a major media empire came to HBS after three years of... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

September 2021 (Revised March 2022)
Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr

In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details

Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry

November 2023
Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman

In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details

Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry

Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit.

Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software

28 Nov 2017
News

Keeping score of ‘friends’ on Facebook and Instagram may be harmful to your health

02 Feb 2017
News

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

01 Sep 2006
News

Leadership Change at Ford Motor Company

Elie Ofek

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

Keywords: media; media; media; media

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry