Publications

July 2011 (Revised June 2013)
Case

Foxconn Technology Group (A)

By: Robert G. Eccles, George Serafeim and Beiting Cheng

In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was... View Details

30 Dec 2016
News

Walter E. Mattson, Former President of New York Times, Dies at 84

Keywords: newspapers; digital media; negotiation; manufacturing; leadership; Publishing Industries (except Internet); Information

19 May 2023
News

Quiet Acceleration

Tesla introduced manufacturing efficiencies that helped deliver 15 consecutive profitable quarters and generated $22 billion in available capital. Last year, the company’s operating margin was 16.8 percent, substantially higher than its... View Details

Keywords: financial management; auto manufacturing; supply chairn management; leadership; Tesla; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing

01 Mar 2023
News

Family Recipe

Ask Philip Jones (OPM 32, 2003), CEO of Jones Dairy Farm, to name a favorite from the company’s products and he’ll demur (it’s like picking a favorite child) before fessing up: It’s the roll sausage, made from his great-great-great-grandmother’s recipe of pork, salt,... View Details

Keywords: Julia Hanna; family business; leadership; food manufacturing; Food Manufacturing; Food Manufacturing

February 1997 (Revised December 2012)
Case

Jim Sharpe: Extrusion Technology, Inc. (A)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, 11 years after receiving his MBA from Harvard and working for others, has finally become his own boss and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his... View Details

Keywords: Acquisitions; Search Funds; Entrepreneurial Management; Entrepreneurs; Turnarounds; Bank Loan; Manufacturing; Metals Processing; Entrepreneurial Finance; Leveraged Buyouts; Labor Unions; Entrepreneurship; Financing and Loans; Crisis Management; Management Skills; Experience and Expertise; Borrowing and Debt; Manufacturing Industry

January 2025
Case

COMAC - Chinese Aviation Soars to New Heights

By: William C. Kirby and Daniel Fu

COMAC's C919 manifested the first challenge to the Boeing-Airbus duopoly since it came to dominate aircraft manufacturing in the 1990s. Beijing sought to export the C919 abroad in its quest to become a "transportation superpower." Was it a wise decision for COMAC to... View Details

Keywords: Aviation; Boeing; Airbus; Aircraft; State-owned Enterprise (SOE); Chinese Manufacturing; Airline Industry; Airports; Global Strategy; Governing Rules, Regulations, and Reforms; Duopoly and Oligopoly; Supply Chain; Expansion; Aerospace Industry; China; United States; Europe

25 Sep 2018
News

Esquel Group Looks to a Robotic Future

Keywords: international trade; robotics; manufacturing; supply chain; innovation; Apparel Manufacturing; Apparel Manufacturing

January 2025 (Revised March 2025)
Case

DJI- Striving for Innovation Amid Contestation

By: William C. Kirby and Daniel Fu

DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details

Keywords: Drones; Hong Kong; China; Chinese Manufacturing; Chinese Dream; China's Political Economy

01 Dec 2019
News

Action Plan: Tapping into a Legacy

As the new managing director of Hall & Woodhouse, one of England’s leading regional breweries, Matt Kearsey (AMP 193, 2017) knows that the best-tasting beer requires more than premium hops and pure spring water. “We give the process the time it needs,” he says. “We... View Details

Keywords: Leah Flickinger; manufacturing; craft beer; leadership; management; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

2011
Teaching Note

Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)

By: Ning Jia, F. Warren McFarlan and Xiaohui Li

Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details

Keywords: Control Systems; Cost Centers; Manufacturing; Profit Centers; China; Iron ＆ Steel; China

10 Mar 2021
News

Action Plan: Brewing Awareness

bitterness of an IPA. To change that, Murad launched White Owl Brewery in his hometown of Mumbai in 2014. A few years later, contract manufactured at plants in northern and southern India, White Owl currently offers four different brews... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

June 2014
Teaching Note

Lit Motors

By: Thomas Eisenmann

In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details

Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California

September 2012
Supplement

Industrial Metrology: Getting In-Line? (B)

By: Willy Shih

Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement... View Details

Keywords: Performance Trajectories; Emerging Technologies; Manufacturing Tools; Carl Zeiss; Go-to-market Strategy; Disruptive Innovation; Technological Innovation; Production; Performance Improvement; Measurement and Metrics; Manufacturing Industry; Germany

22 Feb 2022
News

Brand New

contemporize them and make them resonate with people again?” Sundy’s answer? “We have to fall in love with our customers.” Since joining La-Z-Boy in early 2021, he has been on a listening tour, meeting consumers, furniture dealers, and View Details

Keywords: April White; manufacturing; life experience; leadership; Black; African American; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing

October 2016
Case

La-Z-Boy (A)

By: Joseph B. Fuller and Natalie Kindred

Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to... View Details

Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth and Maturation; Brands and Branding; Competitive Strategy; Vertical Integration; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States

January 2017 (Revised August 2017)
Case

Earl Gordon - Eastern Circle

By: Steven Rogers and Greg White

This case follows an African-American entrepreneur through the process of sourcing a potential acquisition, valuing a company, and securing the funding to purchase the company. This entrepreneur must decide if he should close the deal and which financing term sheet to... View Details