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Publications

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  • All HBS Web  (2,007)
    • People  (22)
    • News  (585)
    • Research  (869)
    • Events  (24)
    • Multimedia  (17)
  • Faculty Publications  (419)

Show Results For

  • All HBS Web  (2,007)
    • People  (22)
    • News  (585)
    • Research  (869)
    • Events  (24)
    • Multimedia  (17)
  • Faculty Publications  (419)
← Page 23 of 2,007 Results →

    A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

    Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal... View Details
    • 21 Mar 2019
    • Blog Post

    What I Didn't Know About HBS Faculty

    the largest oil company in the world, Saudi Aramco, prior to attending HBS. One of Khalid’s most profound experiences at HBS so far has been the relationship he has forged with faculty members. Here, Khalid shares his View Details
    • June 2018
    • Article

    Video Content Marketing: The Making of Clips

    By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
    Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
    Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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    Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
    • 2019
    • Working Paper

    Managing Churn to Maximize Profits

    By: Aurelie Lemmens and Sunil Gupta
    Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
    Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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    Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
    • Forthcoming
    • Article

    The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks

    By: Shelley Xin Li and Tatiana Sandino
    Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
    Keywords: Retail; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Social and Collaborative Networks; Communication Technology; Knowledge Sharing; Sales; Social Media; Retail Industry
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    Li, Shelley Xin, and Tatiana Sandino. "The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks." Management Science (forthcoming).
    • August 2021
    • Article

    Hoping for the Worst? A Paradoxical Preference for Bad News

    By: Kate Barasz and Serena Hagerty
    Nine studies investigate when and why people may paradoxically prefer bad news—e.g., hoping for an objectively worse injury or a higher-risk diagnosis over explicitly better alternatives. Using a combination of field surveys and randomized experiments, the research... View Details
    Keywords: Decision Avoidance; Difficult Decisions; Judgment And Decision Making; Medical Decision-making; Decision Making; Behavior
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    Barasz, Kate, and Serena Hagerty. "Hoping for the Worst? A Paradoxical Preference for Bad News." Journal of Consumer Research 48, no. 2 (August 2021): 270–288.
    • September–October 2020
    • Article

    Managing Churn to Maximize Profits

    By: Aurelie Lemmens and Sunil Gupta
    Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
    Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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    Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
    • 2016
    • Working Paper

    Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

    By: Rembrand Koning
    Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
    Keywords: Networks; Performance; Business Startups; Business Strategy
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    Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.
    • November 7, 2017
    • Article

    Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

    By: Reto Hofstetter, Roland Rüppell and Leslie John
    With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
    Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
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    Hofstetter, Reto, Roland Rüppell, and Leslie John. "Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions." Proceedings of the National Academy of Sciences 114, no. 45 (November 7, 2017).
    • 16 Mar 2011
    • Working Paper Summaries

    Driven by Social Comparisons: How Feedback about Coworkers’ Effort Influences Individual Productivity

    Keywords: by Francesca Gino & Bradley R. Staats; Banking
    • Research Summary

    Resource-Based Entrepreneurship

    By: Myra M. Hart
    Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details
    • March 2022
    • Article

    How Much Does Your Boss Make? The Effects of Salary Comparisons

    By: Zoë B. Cullen and Ricardo Perez-Truglia
    The vast majority of the pay inequality in an organization comes from differences in pay between employees and their bosses. But are employees aware of these pay disparities? Are employees demotivated by this inequality? To address these questions, we conducted a... View Details
    Keywords: Salary; Inequality; Managers; Career Concerns; Pay Transparency; Wages; Equality and Inequality; Perception; Behavior
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    Cullen, Zoë B., and Ricardo Perez-Truglia. "How Much Does Your Boss Make? The Effects of Salary Comparisons." Journal of Political Economy 130, no. 3 (March 2022): 766–822.
    • August 2017 (Revised August 2018)
    • Case

    Busbud: Building a Data Company

    By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
    The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
    Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
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    Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
    • 09 Jan 2023
    • Blog Post

    How I Spent My HBS 2+2 Deferral: Sam Perez Diarte

    The HBS 2+2 program is a deferred admission process for current students in their final year of study, either in college or a full-time master’s degree program. If you are admitted through 2+2, you work for two to four years in a field of... View Details
    • 13 Sep 2019
    • Blog Post

    An Uncommon Summer: Project Management at an Education Non-Profit

    my military background, they were intrigued by my experience in project and change management, especially while leading teams. After months of conversations and interviews, I was matched with the Human Resources team at Uncommon Schools... View Details

      John F. Batter

      John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details

        James K. Sebenius

        JAMES K. (“Jim”) SEBENIUS, is the Gordon Donaldson Professor of Business Administration at Harvard Business School, where he founded the Negotiation unit and teaches advanced... View Details

        • 23 Feb 2015
        • Research & Ideas

        How to Break the Expert’s Curse

        a beginner, that could actually have powerful implications for how advising takes place in an organization. It has implications for how experts can better understand those who have less experience than they do." Note to managers: If your... View Details
        Keywords: by Carmen Nobel; Education
        • 06 Dec 2022
        • HBS Seminar

        Elizabeth Lyons, UC San Diego

        • May–June 2024
        • Article

        Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

        By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
        Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
        Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
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        Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Organization Science 35, no. 3 (May–June 2024): 911–927.
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