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21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

where customers live. Enthusiastic employees are an organization’s best representatives, and they may have access to audiences and demographics that you cannot reach otherwise. Such in-house brand ambassadors have smaller followings than... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

August 2023
Case

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek

Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry View Details

July 2021 (Revised October 2021)
Case

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

By: Nour Kteily, Deepak Malhotra and David Lane

As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details

September 2021 (Revised October 2021)
Case

Dream: Impact Through Real Estate

By: Michael Chu and John Masko

The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

June 2018 (Revised June 2018)
Case

Facebook Confronts a Crisis of Trust

By: William W. George and Amram Migdal

The case, “Facebook Confronts a Crisis of Trust,” starts with the crisis Facebook founder and CEO Mark Zuckerberg is facing in March 2018 over Cambridge Analytica’s accessing data from 87 million Facebook accounts in order to influence the 2016 U.S. Presidential... View Details

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

family-starting years, the demographics are slowly shifting. This year, HBS has more student moms than ever before. We now comprise 1% of the student body. When classmates found out I was pregnant, the first question would invariably be,... View Details

05 Oct 2021
News

Growing Latino Buying Power

David Perez (MBA 1996), cofounder and managing partner of the private equity firm Avance Investment Management, recently spoke to CNBC’s Squawk Box as part of the show’s focus on Latino businesses for Hispanic Heritage Month. Perez notes that his firm saw opportunity... View Details

01 Jun 1998
News

Diversity and Community

Business Changing workforce demographics and business conditions, as well as evolving social attitudes, have led many companies to a greater awareness of how diversity and community issues are intertwined with successful business... View Details

Keywords: Garry Emmons

14 Feb 2018
News

A ‘Hopeaholic’ Promotes Diversity, Inclusion, and Equality in the Workplace

economists, organizational scientists, and demographers show that socially diverse groups––those with a diversity of race, gender, ethnicity, and sexual orientation––are more innovative than homogeneous groups,” Coleman says. “By... View Details

01 Sep 2012
News

Women and VC

women and families. Indeed, it appears that women will shape the future. As Dodi noted, “Many recent studies confirm that gender diversity in business boosts productivity and profitability. And the female demographic is expected to grow... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

Fast Answer

Music & Activism: Market Research Resources

Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by generation.
Passport Global... View Details

10 Mar 2021
News

Chasing the Silver Tsunami

The United States is about to witness a tectonic demographic shift. By 2034, as the baby boomers age en masse, the number of people over 65 will be greater than the number of children for the first time, according to the US Census Bureau.... View Details

Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance

Fast Answer

Demographics: ethnic groups (US)

Where can I find U.S. demographic information broken out by ethnic group? U.S. Census Bureau: Population, housing, economic and geographic information searchable by race and ethnicity. The American Community Survey has quick links to data... View Details

01 Mar 2005
News

House of Bread on the Rise

overbake nor underbake — both fatal to the bakery business. But when she opened her second bakery in 1999, she suddenly realized how hard the business could be. The new House of Bread was in Santa Cruz, three hours away. “It had better View Details

Keywords: Margie Kelley; Food Services and Drinking Places; Hospitality

Web

Black Business Leaders and Entrepreneurship | Baker Library

Buying Power Good for finding granular data on income, purchasing power, and lifestyle of American consumers. Suggested Resources Books American Incomes: Demographics of Who Has Money Who we are: Blacks Who's Buying by Race and Hispanic... View Details

23 Mar 2020
News

Signal Boost

inclusion in businesses and organizations in western Michigan. It sprang up in the late 1990s when the area—once largely white—began to undergo a significant demographic change. “A lot of Latino immigrants moved to areas like Holland,... View Details

Fast Answer

Black Business Leaders and Entrepreneurship

Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book) Who we are: Blacks (book)... View Details

Joseph F. Cullman III

Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing... View Details

Keywords: Food & Tobacco

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