Publications

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating... View Details

Keywords: by Robert S. Kaplan & David P. Norton

November 12, 2021
Editorial

The Psychology Behind Meeting Overload

By: A.V. Whillans, Dave Feldman and Damian Wisniewski

Bad meetings are the bane of the corporate world — and yet despite what appears to be an overwhelming consensus that they’re often unnecessary and unproductive, many workplaces continue to struggle to avoid them. In this piece, the authors discuss the psychological... View Details

Keywords: Meetings; Collaboration; Psychology; Time Management; Communication

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June 2016 (Revised January 2018)
Case

World Wildlife Fund (WWF)

By: Ramon Casadesus-Masanell and Jordan Mitchell

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies that environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar... View Details

Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy

June 2005 (Revised January 2008)
Case

Good Technology: Empowering Mobility Around the Globe (A)

By: Geoffrey G. Jones and Adam Minnick

Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details

Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Communications Industry; California

January 2004 (Revised July 2006)
Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details

Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry

July 2007 (Revised November 2009)
Case

World Wildlife Fund for Nature (WWF)

By: Ramon Casadesus-Masanell and Jordan Mitchell

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details

Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy

July 2007 (Revised November 2009)
Case

Greenpeace

By: Ramon Casadesus-Masanell and Jordan Mitchell

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details

Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy

September 2006 (Revised July 2012)
Case

PSI India—Will Balbir Pasha Help Fight AIDS? (A)

By: Elie Ofek and Peter Wickersham

In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details

Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India

2022
Book

Deep Purpose: The Heart and Soul of High-Performance Companies

By: Ranjay Gulati

This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details

Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture

Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications

June 2017
Case

AT&T Versus Verizon: A Financial Comparison

By: V.G. Narayanan and Joel L. Heilprin

This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies' business... View Details

Keywords: Financial Statements; Operations; Analysis; Business Model; Accounting; Performance Effectiveness; Telecommunications Industry

June 18, 2020
Article

What CEOs Still Haven't Said about Race and Policing

By: Aaron K. Chatterji and Michael W. Toffel

While many CEOs have spoken out to share their thoughts on race and police misconduct in America, they have yet to advocate for policy solutions for police reform, focusing instead on their own corporate and personal values. But lasting change must also involve ... View Details

Keywords: Activism; CEO; Political Issues; Political Leadership; Racial Tensions; Racism; Leadership; Race; Communication; Government and Politics; Law; Organizational Culture; United States

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March 2012
Article

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details

Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany

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March 2021
Teaching Plan

The Black New Venture Competition

By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck

Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details

13 Oct 2015
Blog Post

LGBTSA Spotlight: Alterrell Mills

Prior to HBS, I was working at American Express first in the CEO’s internal strategy group and then in Membership Rewards for the Centurion and Platinum team. While the training and development during those four years was phenomenal I... View Details

March 2000 (Revised April 2003)
Case

Iridium LLC

By: Benjamin C. Esty, Fuaad Qureshi and William J Olson

This case involves part of a module on financing large projects in the elective curriculum course entitled "Large-Scale Investment." It is set in August 1999, just after Iridium, a global communications firm, declared bankruptcy. Although the case describes Iridium's... View Details

Keywords: Project Finance; Insolvency and Bankruptcy; Financial Strategy; Communications Industry; Communications Industry

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China