by Robert Simons - Publications - Faculty & Research - Harvard Business School

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October 2000 (Revised June 2017)
Case

Vyaderm Pharmaceuticals: The EVA Decision

By: Robert Simons and Indra A. Reinbergs

In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details

Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)

March 2000 (Revised November 2000)
Case

IBM Corporation Turnaround

By: Robert D. Austin and Richard L. Nolan

Describes the details of IBM's dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company's decline and actions taken to recover. View Details

Keywords: Transformation; Restructuring; Management Teams; Management Practices and Processes; Leading Change; Organizational Change and Adaptation; Computer Industry; Information Technology Industry

March 2000 (Revised April 2017)
Teaching Note

The Cross Country Group: A Piece of the Rock (A) and (B)

By: Robert Simons and Indra A. Reinbergs

Teaching Note for (9-199-044) and (9-100-044). View Details

Keywords: Management Control Systems; Strategy And Execution; Compensation; Performance Measures

January 2000
Case

Cross Country Group, The: A Piece of the Rock (B)

By: Robert L. Simons and Indra Reinbergs

Supplements the (A) case. View Details

Keywords: Accounting Industry; Employment Industry

November 1999 (Revised July 2001)
Case

New Profit Inc.: Governing the Nonprofit Enterprise

By: Robert S. Kaplan

New Profit, Inc. (NPI) is an innovative venture philanthropy fund. Founded by social entrepreneur Venessa Kirsch, NPI intends to raise large donations from individuals who wish to invest in nonprofit enterprises that could have a significant social impact and the... View Details

Keywords: Balanced Scorecard; Nonprofit Organizations; Venture Capital; Social Entrepreneurship; Corporate Governance; Performance Evaluation; Financial Statements; Philanthropy and Charitable Giving; Service Industry

September 1999 (Revised April 2000)
Case

Novell: World's Largest Network Software Company

By: Richard L. Nolan

After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details

Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry

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July 1999 (Revised March 2000)
Teaching Note

Walker and Company: Profit Plan Decisions TN

By: Robert L. Simons and Indra Reinbergs

Teaching Note for (9-197-084). View Details

Keywords: Profit; Decision Making

June 1999 (Revised June 2000)
Case

Robert Mondavi: Competitive Strategy

By: Michael E. Porter and Gregory C Bond

Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market... View Details

Keywords: Global Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Industry Structures; Strategy; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; California; Australia; Chile

June 1999
Teaching Note

Hamilton Financial Investments: A Franchise Built on Trust TN

By: Robert L. Simons and Antonio Davila

Teaching Note for (9-198-089). View Details

Keywords: Financial Services Industry; Banking Industry

June 1999 (Revised December 2001)
Teaching Note

Birch Paper Company TN

By: Robert L. Simons and Antonio Davila

Teaching Note for (9-158-001). View Details

June 1999 (Revised May 2017)
Teaching Note

Guidant Corporation: Shaping Culture Through Systems

By: Robert Simons and Antonio Dávila

Teaching Note for (9-198-076). View Details

Keywords: Strategy And Execution; Management Control Systems; Risk And Uncertainty; Service Industry; Financial Services Industry

June 1999
Teaching Note

Roy Rogers Restaurants TN

By: Robert L. Simons

Teaching Note for (9-189-100). View Details

Keywords: Food and Beverage Industry

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Preferences

By: Robert J. Dolan

Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Product Marketing

March 1999 (Revised March 2000)
Case

Cross Country Group, The: A Piece of the Rock (A)

By: Robert L. Simons and Indra Reinbergs

A new MBA graduate joins a privately held family business and sets ambitious growth goals for the next five years. To enhance motivation, he proposes a new incentive plan that will grant him a share of the wealth he creates. However, the family owners have a more... View Details

Keywords: Family Business; Decisions; Motivation and Incentives; Business Strategy; Performance Efficiency; Risk and Uncertainty; Growth and Development; Planning; Accounting Industry; Employment Industry

March 1999 (Revised April 2017)
Teaching Note

Citibank: Performance Evaluation

By: Robert Simons and Antonio Dávila

Teaching Note for (9-198-048). View Details

Keywords: Strategy And Execution; Management Control Systems; Performance Measures; Performance Evaluation; Balanced Scorecard; Banking Industry

March 1999 (Revised March 2017)
Teaching Note

J Boats, Inc.

By: Robert Simons

Teaching Note for J Boats (197-015) View Details

Keywords: Execution; Control Systems; Levers Of Control; Strategy

January–February 1999
Article

How Risky Is Your Company?

By: Robert Simons

Keywords: Risk and Uncertainty; Business Ventures

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December 1998 (Revised December 2014)
Background Note

A Note on Identifying Strategic Risk

By: Robert L. Simons

Outlines: 1) the sources of business risk, 2) how to assess internal risk pressures, and 3) the antecedents of misrepresentation of fraud. View Details

Keywords: Strategy; Risk and Uncertainty

November 1998 (Revised December 1998)
Case

Asea Brown Boveri (Condensed)

By: Robert L. Simons

The merger of Asea AB and BBC Brown Boveri required a restructuring of operations and a change in organizational cultures. Competitive success also necessitated the benefits of scale while remaining "local" for political and customer-responsiveness reasons. The case... View Details

Keywords: Change Management; Mergers and Acquisitions; Restructuring; Cost vs Benefits; Competitive Strategy; Organizational Change and Adaptation; Growth and Development; Performance Effectiveness; Consumer Products Industry

November 1998 (Revised December 1998)
Background Note

Templates for Profit Planning

By: Robert L. Simons

A one-page visual to support the key variables to be considered in building a profit plan. View Details

Keywords: Profit; Planning

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