big business - Publications - Faculty & Research

January 2015 (Revised March 2017)
Case

New Urban Mechanics

Funding to scale Citizens Connect, Boston's 311 app, is both a blessing and a burden and tests two public entrepreneurs. In 2012, the Commonwealth of Massachusetts provides Boston's Mayor's Office of New Urban Mechanics with a grant to scale Citizens Connect across the... View Details

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January 2009
Supplement

KPMG (B): Risk and Reform

By: Robert G. Eccles and Eliot Sherman

Under the leadership of Tim Flynn, Chairman and CEO of KPMG, the firm made a number of changes in compensation, governance, and culture in order to address the underlying reasons for actions that occurred prior to him becoming CEO that led to the accounting giant... View Details

Keywords: Communication Strategy; Ethics; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Compensation and Benefits; Employee Relationship Management; Organizational Change and Adaptation

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30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

more than 230 creditors, including a bakery owner who held a special bake sale to express her outrage. Did a company that had raised more than $120 million in venture capital need to stiff so many people? Tom Eisenmann, the Howard H. Stevenson Professor of View Details

Keywords: by Danielle Kost

07 Apr 2011
Working Paper Summaries

The Consequences of Financial Innovation: A Counterfactual Research Agenda

Keywords: by Josh Lerner & Peter Tufano

October 2019 (Revised November 2019)
Case

C16 Biosciences: Lab-Grown Palm Oil

By: Jeffrey J. Bussgang and Olivia Hull

Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,... View Details

Keywords: Science-Based Business; Environmental Sustainability; Social Entrepreneurship; Product Development; Product Positioning; Venture Capital; Strategy; Decision Making; Food and Beverage Industry; Consumer Products Industry

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July – August 2008
Article

Should You Invest in the Long Tail?

By: Anita Elberse

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details

Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry

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23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

other colleagues, including HBS professor V. Kasturi Rangan, have arrived at some answers for designing, developing, and managing long-term customer relationships. And this area is big business with a... View Details

Keywords: by Martha Lagace

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

of the company from Harvard Business School professors Marco Iansiti and Alan MacCormack. Their take: Microsoft wins through effective management of its intellectual property and an ability to spot and react to important trends before... View Details

Keywords: by Sean Silverthorne

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

screen or the conference call as a theater, says Harvard Business School Professor Leslie Perlow, building on the foundational work of sociologist Erving Goffman. “You’re on the frontstage, and that’s for all the world to see,” she says.... View Details

Keywords: by Michael Blanding

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

believed you could praise people to success.” Bill Wilson: Eliminate ego Bill Wilson isn’t a household name in business circles—and that’s intentional. The founder of Alcoholics Anonymous was adamant that successful organizations need a... View Details

Keywords: by Avery Forman

April 2025
Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details

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26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

truth. It turns business decisions into elaborate exercises in gaming. It sets colleague against colleague, creating distrust and ill will. And it distorts incentives, motivating people to act in ways that run counter to the best... View Details

Keywords: by Michael C. Jensen

10 Sep 2001
Research & Ideas

Do You Have Change Fatigue?

its operating companies. Two weeks after the kickoff event—three fabulous days of inspirational talks by inventors, creators, and consultants—each attendee received a big box with the words "Tool Kit" on the front. It was filled... View Details

Keywords: by Nick Morgan

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

solve difficult problems. Denouncing Mark Zuckerberg’s informal Facebook motto, “move fast and break things,” partners Frei and Morriss combine their decades of consulting experience—Frei as the UPS Foundation Professor of Service Management at Harvard View Details

Keywords: by Kristen Senz

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

Propecia's case, a less than 2 percent possibility of sexual dysfunction—was too big a turnoff to address in a 30- or 60-second ad. Another dilemma facing Merck was the fact that patients most likely to be helped by the drug were men just... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

these processes are unfolding not just in the mainstream business sector but in society writ large and even in politics and civil society," says Khanna. Khanna's book Billions of Entrepreneurs: How China and India Are Reshaping Their... View Details

Keywords: by Martha Lagace

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

As a driver of both the overall economy and of individual wealth, real estate is pretty hard to beat. As Harvard Business School professor Arthur Segel says, real estate is the largest asset class in the world—the value of housing in the... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

29 May 2018
First Look

New Research and Ideas, May 29, 2018

(BRFSS) data on 2.3 million U.S. respondents, and Eurobarometer data that cover multiple business cycles over four decades. This research provides a new perspective on the welfare cost of business cycles,... View Details

Keywords: Dina Gerdeman

November 1999 (Revised June 2006)
Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris

Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details