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  • All HBS Web  (1,017)
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    • News  (398)
    • Research  (391)
    • Events  (1)
    • Multimedia  (11)
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← Page 23 of 1,017 Results →
  • July 2021
  • Case

A Close Shave at Squire

By: Jeffrey J. Bussgang, Zoë B. Cullen, William R. Kerr, Benjamin N. Roth and Michael Norris
In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; New York (city, NY); San Francisco
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Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.
  • July 2002 (Revised March 2003)
  • Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
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Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
  • March 2021 (Revised January 2022)
  • Case

Revlon: Surviving Covid-19

By: Kristin Mugford and Sarah Gulick
In October 2020, Revlon faced a crossroads. While it had been struggling with high levels of debt before COVID-19, the pandemic had caused it to go further into debt. Unlike other financial crises, many consumers had stopped buying skincare or cosmetics, and sales of... View Details
Keywords: COVID-19 Pandemic; Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States
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Mugford, Kristin, and Sarah Gulick. "Revlon: Surviving Covid-19." Harvard Business School Case 221-084, March 2021. (Revised January 2022.)
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • July 2009 (Revised August 2010)
  • Case

Radiant Cosmetics: What's in a Pout?

By: Robert C. Pozen and Mary Ellen Webster Hammond
In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry
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Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout?" Harvard Business School Case 310-003, July 2009. (Revised August 2010.)
  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves View Details
Keywords: Martha Lagace
  • December 2012 (Revised August 2020)
  • Case

Rodan + Fields Dermatologists

By: Das Narayandas, Michael Roberts and Liz Kind
The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to... View Details
Keywords: Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; California
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Narayandas, Das, Michael Roberts, and Liz Kind. "Rodan + Fields Dermatologists." Harvard Business School Case 513-067, December 2012. (Revised August 2020.)
  • 20 May 2019
  • Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class,... View Details
Keywords: Consumer Products / Retail
  • 16 Aug 2011
  • Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics
  • January 2014 (Revised January 2017)
  • Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details
Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (B)." Harvard Business School Supplement 614-043, January 2014. (Revised January 2017.)
  • 17 Jul 2020
  • News

Support System

elements that give shea butter its gold status in Africa. “The next time you’re at the grocery store or a beauty store, flip over one of the containers that says ‘shea butter’ on the front,” says Akuete. “A lot of products will have a... View Details
Keywords: Maureen Harmon

    Max (Francis) Factor, Jr.

    Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood View Details
    Keywords: Personal Care & Home Products
    • 25 May 2021
    • Blog Post

    Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics

    From investment banking, to the federal government, to a beauty startup. From North America, to Africa, to Europe, to South America. Aisha Fatima Dozie (MBA 2002), founder of Bossy Cosmetics, has a colorful, vibrant, View Details
    • December 2011
    • Case

    Roger Caracappa: Package Deals for the Estée Lauder Companies

    By: James K. Sebenius
    Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
    Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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    Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies." Harvard Business School Case 912-003, December 2011.
    • July 1983 (Revised September 1986)
    • Case

    Johnson Wax: Enhance (B)

    After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
    Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
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    Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
    • 24 Nov 2021
    • Blog Post

    What Are You Grateful For?

    excitement. Christian: A beautiful fall in Boston – we have been out running or walking in mid-November! Also, getting to know my section through personal and powerful MyTakes. Sathvik: The amazing people of... View Details
    • May 1981 (Revised May 1985)
    • Case

    MEM Co., Inc.

    By: John A. Quelch
    The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
    Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
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    Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
    • July 2015
    • Case

    Vita: Cosmetics in the Nordics

    By: Das Narayandas, Krishna Palepu and Kerry Herman
    Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's... View Details
    Keywords: E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Norway
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    Narayandas, Das, Krishna Palepu, and Kerry Herman. "Vita: Cosmetics in the Nordics." Harvard Business School Case 516-013, July 2015.
    • June 2020
    • Teaching Note

    Shiseido Acquires Drunk Elephant

    By: Jill Avery
    On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
    Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers & Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States; Japan; Asia; North America
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    Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Teaching Note 520-121, June 2020.
    • May 1981 (Revised December 1992)
    • Case

    Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

    By: John A. Quelch
    The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
    Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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    Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
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