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Show Results For
- All HBS Web
(860)
- People (1)
- News (51)
- Research (772)
- Multimedia (5)
- Faculty Publications (666)
- October 2013
- Supplement
Dongfeng Nissan's Venucia (C)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (C)." Harvard Business School Supplement 714-016, October 2013.
- October 2013
- Case
Dongfeng Nissan's Venucia (A)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
Keywords: China; Japan; Cross-cultural/cross-border; Multinational Firms; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- December 2012 (Revised November 2014)
- Case
Lit Motors
By: Thomas R. Eisenmann and Alex Godden
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
- May 2011 (Revised July 2015)
- Case
Ford Motor Company: Strengthening the Dealer Network
By: V. Kasturi Rangan, Katharine Lee and Marie Bell
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details
Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry
Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)
- February 2011
- Supplement
Volkswagen do Brasil Case Supplement: Employee Recognition Awards Ceremony (Video)
By: Robert S. Kaplan
Kaplan, Robert S. "Volkswagen do Brasil Case Supplement: Employee Recognition Awards Ceremony (Video)." Harvard Business School Video Supplement 111-708, February 2011.
- October 2010
- Supplement
Toyota Recalls (B): Mr. Toyoda Goes to Washington
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010.
- February 22, 2010
- Article
Tragedy at Toyota: How Not to Lead in Crisis
By: William George
George, William. "Tragedy at Toyota: How Not to Lead in Crisis." Views on News. Harvard Business School Working Knowledge (February 22, 2010).
- June 3, 2009
- Editorial
GM: The World We Have Lost
By: Richard S. Tedlow and David Ruben
Tedlow, Richard S., and David Ruben. "GM: The World We Have Lost." Boston Globe (June 3, 2009).
- May 2006
- Teaching Note
Reinventing the Automobile: General Motors' AUTOnomy Project (TN)
Keywords: Auto Industry
- February 2006
- Supplement
An interview with Rick Wagoner, Chairman and CEO, General Motors Corporation
By: David A. Garvin
Keywords: Auto Industry
Garvin, David A. "An interview with Rick Wagoner, Chairman and CEO, General Motors Corporation." Harvard Business School Video Supplement 306-707, February 2006.
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- January 2004
- Teaching Note
Ford Motor Company's Value Enhancement Plan (A) (TN)
By: Andre F. Perold and Peter Tufano
Teaching Note to (9-201-079). View Details
Keywords: Auto Industry
- February 2000 (Revised October 2000)
- Case
CarPoint in 1999
By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details
Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry
Eisenmann, Thomas R., and Gillian Morris. "CarPoint in 1999." Harvard Business School Case 800-328, February 2000. (Revised October 2000.)
- October 1996 (Revised February 1997)
- Case
Saturn Corporation in 1996
Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
- March 1999 (Revised December 2001)
- Case
Ford Motor Company: Supply Chain Strategy
Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Austin, Robert D. "Ford Motor Company: Supply Chain Strategy." Harvard Business School Case 699-198, March 1999. (Revised December 2001.)
- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords: Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
- September 1982 (Revised February 1988)
- Case
Rio Bravo Electricos, General Motors Corp.
By: Roy D. Shapiro
Keywords: Auto Industry
Shapiro, Roy D. "Rio Bravo Electricos, General Motors Corp." Harvard Business School Case 683-021, September 1982. (Revised February 1988.)
- September 1992 (Revised September 1993)
- Case
Volvo and the Monster Mash
By: Stephen A. Greyser and Nancy Langford
Keywords: Auto Industry
Greyser, Stephen A., and Nancy Langford. "Volvo and the Monster Mash." Harvard Business School Case 593-024, September 1992. (Revised September 1993.)
- February 1984
- Supplement
Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)." Harvard Business School Supplement 184-126, February 1984.