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- Faculty Publications (739)
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- All HBS Web (1,112)
- Faculty Publications (739)
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046]. View Details
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 2009
- Chapter
Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong
By: Elisabeth Koll
This chapter explores issues of how Chinese railroads improved social mobility and standards of living along major trunk lines, and how foreign investment shaped the integration of the Chinese railroad network from the early 1900s to 1949. As this case study of the... View Details
Keywords: Foreign Direct Investment; Business History; Industry Growth; Welfare or Wellbeing; Rail Transportation; Rail Industry; China
Koll, Elisabeth. "Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong." In Manchurian Railways and the Opening of China: An International History, edited by Bruce A. Elleman and Stephen Kotkin, 123–148. New York: M.E. Sharpe, 2009.
- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
industry. “The transportation industry is very transaction-intensive,” Gregg observes. “A driver might work for a different employer for each and every load—so there’s a lot of opportunity for friction.” The... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
McNerney. “The trick was to create a stronger fifth culture that retained some of the original essence of each.” During his tenure, Boeing recaptured the top position in the global aerospace industry as well as in commercial airplanes. It... View Details
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
industry like taxicabs. It can fight hard to get the rules changed,” says Rosabeth Moss Kanter, the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School and chair and director of the Harvard University... View Details
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Airline Industry Program at MIT, an initiative examining how major commercial airline carriers are facing the challenges of their rapidly changing industry. Staying on top of an industry facing more... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
markedly, and in 1998 the company recorded its first profit in forty years. Reutlinger sees Sabena's shift from state to private ownership as part of a major and growing trend in the transportation and other View Details
- January 2013
- Supplement
Austal, Ltd. (B)
By: Willy Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Business Strategy; Corporate Strategy; Ship Transportation; Transportation Industry; Australia; United States; Alabama; Philippines
Shih, Willy, Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (B)." Harvard Business School Supplement 613-026, January 2013.
- October 2019
- Supplement
Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)." Harvard Business School Supplement 720-387, October 2019.
- April 2000 (Revised December 2001)
- Case
AirTex Aviation
By: Brian J. Hall and Carleen Madigan
Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers,... View Details
Keywords: Air Transportation; Management Systems; Insolvency and Bankruptcy; Air Transportation Industry
Hall, Brian J., and Carleen Madigan. "AirTex Aviation." Harvard Business School Case 800-269, April 2000. (Revised December 2001.)
- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details
Keywords: Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
- October 1982
- Supplement
Southwest Airlines: Interview with Lamar Muse, January 1978, Video
Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details
Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry
Lovelock, Christopher H. "Southwest Airlines: Interview with Lamar Muse, January 1978, Video." Harvard Business School Video Supplement 883-510, October 1982.
- June 2020
- Teaching Note
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025. View Details
Keywords: Change; Change Management; Transformation; Leadership; Leading Change; Leadership Style; Management; Management Practices and Processes; Management Succession; Organizations; Organizational Culture; Organizational Change and Adaptation; Mission and Purpose; Strategy; Alignment; Transportation; Air Transportation; Transportation Networks; Air Transportation Industry; North and Central America; United States; California; Los Angeles
- March 2024 (Revised February 2025)
- Case
Doing Business in Buenos Aires, Argentina
By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details
Keywords: Business History; Business and Government Relations; Corporate Strategy; Transformation; Economy; Air Transportation; Air Transportation Industry; Transportation Industry; Argentina; Latin America; Buenos Aires
Fuller, Joseph B., Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza, and Zeke Gillman. "Doing Business in Buenos Aires, Argentina." Harvard Business School Case 324-108, March 2024. (Revised February 2025.)
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details
Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- May 2011
- Supplement
TSA: An Overview
By: Michel Anteby
Video of Federal Security Director at Logan Airport and Deputy Assistant Federal Security Director discussing TSA operations. View Details
Keywords: Air Transportation; Operations; Safety; Business and Government Relations; Air Transportation Industry; Boston
Anteby, Michel. "TSA: An Overview." Harvard Business School Video Supplement 411-707, May 2011.
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details
Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- October 2019
- Supplement
Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Manufacturing Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.