Successful Brands - Publications - Faculty & Research

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion... View Details

Keywords: by Brian Kenny; Fashion

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

companies to build generic solutions for customers across industries. But for challengers, the more they can focus on solving core business problems, the more successful they will be. They can understand customer needs deeply and... View Details

Keywords: by Rocio Wu

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details

Keywords: by Dina Gerdeman

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

appointments. I began with a simple question, which was to ask them about their entrepreneurial journey and what they have learned through their successes and failures. The conversations were incredible and provided a lens into the... View Details

24 May 2017
News

Ilene H. Lang, MBA 1973

within three months became one of the most successful brands of its day. When the company abandoned its plan to take AltaVista public, Lang left. “I didn’t agree with the strategy,” she says... View Details

Keywords: Susan Young

01 Aug 1998
News

High Honors

an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a View Details

Web

Courses by Faculty Unit - Course Catalog

Spring 2025 Q3Q4 3.0 The Moral Leader Joseph Badaracco Fall 2024 Q1Q2 3.0 The Power of DEI: Harnessing Talent and Opportunity for Enduring Success Nancy Koehn Fall 2024 Q1 1.5 Public Entrepreneurship (also listed under Entrepreneurial... View Details

Web

the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century... View Details

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

says. “China in 2008 and Nazi Germany in 1936 are principal illustrations. But far less attention has been paid to what makes for a successful post-Games legacy.” To determine a stadium’s level of reuse, they analyzed annual attendance... View Details

Keywords: by Julia Hanna; Sports

17 Jul 2012
First Look

First Look: July 17

http://www.hbs.edu/research/pdf/12-113.pdf Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program Authors:Anita L. Tucker and Sara J. Singer Abstract Service organizations frequently implement... View Details

Keywords: Sean Silverthorne

Web

Annual Report 2020 - Annual Report 2020

have been driven by subscriptions—both digital and print, as well as new and renewals—which increased 8.4% from June 2018 to June 2019. In 2019, HBR introduced HBR Presents , a network of business podcasts curated by HBR editors that builds on its highly View Details

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville

Citation

Educators

Purchase

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

22 Feb 2022
News

Breaking News

retire but also felt a commitment to the communities that their outlets served and hoped to preserve these assets. Like so many owner-publishers around the country, the Healeys found few options: “It’s just very difficult to assemble the financing, and that need for... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

switching to green utilities or switching to a bank account that doesn't invest in fossil fuels. That could also be an opportunity for Commons to make money. It's not something we do yet, but also once we can prove that we're successful... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

businesses, pay for large educational expenses, etc. Q: Why has it taken so long for the field of economics to incorporate Adam Smith's insights, and why are so many of the ideas Smith developed yet to be pursued for academic research? A: Economics has had View Details

Keywords: by Ann Cullen

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details

Keywords: by Martha Lagace; Financial Services

Web

Harvard Business School

president of Bestfoods, where was responsible for commercial management of branded food products (Knorr, Hellmann's, Mazola). He went on to help lead the turnaround of the Home & Office Papers division of International Paper. Vernon... View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

competitive business conditions. Foreign tourists from Europe and North America, drawn by the promise of a pristine environment, relocated to Costa Rica and launched startups offering lodging and guided tours in protected areas, an effort that was so View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

Publications