Successful Brands - Publications - Faculty & Research

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In the News - Creating Emerging Markets

Hidden Business History Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and... View Details

Web

Courses by Faculty Unit - Course Catalog

Shawn Cole Spring 2026 Q4 1.5 General Management Course Title Faculty Name Term Quarter Credits Building and Sustaining a Successful Enterprise (also listed under Technology & Operations Management) Willy Shih Derek van Bever Fall 2025... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details

Keywords: by Dina Gerdeman

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

appointments. I began with a simple question, which was to ask them about their entrepreneurial journey and what they have learned through their successes and failures. The conversations were incredible and provided a lens into the... View Details

01 Dec 2004
News

Marquis Jet Takes Off

uniquely positioned to broaden the customer base for private-jet travel to their former clients: young, highly paid athletes and performers. By contrast, their research showed that the typical private-jet customer was a highly successful... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

Web

the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century... View Details

20 Sep 2011
First Look

First Look: September 20

amateurish creations as similar in value to experts' creations and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then... View Details

Keywords: Sean Silverthorne

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville

Citation

Educators

Purchase

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

quantity. As a result, one manufacturer was able to reduce its package sizing by 10 percent to 20 percent over the course of three years with little to no negative consumer response. Q: Can you share some product-downsizing success... View Details

Keywords: by Manda Salls

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion... View Details

Keywords: by Brian Kenny; Fashion

Web

Frequently Asked Questions | HBS Online

and how are grades assigned? For information on learning requirements and grading for HBS Online courses, visit our Policies Page . What do I receive upon completion of the course? Upon successful completion of an HBS Online program,... View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

companies to build generic solutions for customers across industries. But for challengers, the more they can focus on solving core business problems, the more successful they will be. They can understand customer needs deeply and... View Details

Keywords: by Rocio Wu

22 Jan 2016
Blog Post

Case Protagonists at HBS

seatmate’s successes or professor’s knowledge. I dare you to try to go a full 80 minutes without laughing or applauding. I bet you can’t. What is a case protagonist? HBS cases all revolve around a decision some leader at an organization... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

businesses, pay for large educational expenses, etc. Q: Why has it taken so long for the field of economics to incorporate Adam Smith's insights, and why are so many of the ideas Smith developed yet to be pursued for academic research? A: Economics has had View Details

Keywords: by Ann Cullen

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

foundations for working in and leading teams. There are various exercises surrounding communication, negotiation, team launches, emotional intelligence and self-awareness. The various forums set us all up for success in the remaining... View Details

17 Jul 2012
First Look

First Look: July 17

http://www.hbs.edu/research/pdf/12-113.pdf Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program Authors:Anita L. Tucker and Sara J. Singer Abstract Service organizations frequently implement... View Details

Keywords: Sean Silverthorne

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

says. “China in 2008 and Nazi Germany in 1936 are principal illustrations. But far less attention has been paid to what makes for a successful post-Games legacy.” To determine a stadium’s level of reuse, they analyzed annual attendance... View Details

Keywords: by Julia Hanna; Sports

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

Today, 25 years later, Hoa is still living in Hanoi and doing her part to help her impoverished country establish a modern, productive economy. As managing director of Galaxy Company, a successful consulting firm, her advice on doing... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

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