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  • December 2019 (Revised March 2020)
  • Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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  • 2020
  • Working Paper

Digital Experimentation and Startup Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
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  • March 2014
  • Article

Search Diversion and Platform Competition

By: Andrei Hagiu and Bruno Jullien
Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search diversion... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Platform Competition; Competition; Two-Sided Platforms
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    Steven C. Wheelwright

    Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

    Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

    • Web

    The Five Forces - Institute For Strategy And Competitiveness

    HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value Chain... View Details
    • September 2019 (Revised January 2020)
    • Case

    Gun Safety in America: Three Leaders Propose Innovative Solutions

    By: Rosabeth Moss Kanter and Joseph Paul
    Gun violence was a significant problem in America. Three Harvard Advanced Leadership Initiative Fellows Christy Wood, Russell Sternlicht, and Gareth Glaser each decided to do something about gun safety. They each used their professional and leadership experience to... View Details
    Keywords: Gun Violence; Guns; Advanced Leadership; Advanced Leadership Initiative; Innovation; Innovation ＆ Entrepreneurship; Social Change; Social Responsibility; Leadership; Change Management; Experience and Expertise; Social Entrepreneurship; Values and Beliefs; Policy; Governing Rules, Regulations, and Reforms; Leading Change; Non-Governmental Organizations; Social Issues; Innovation and Invention; Corporate Social Responsibility and Impact; United States
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    • December 2023 (Revised February 2024)
    • Case

    Transforming Healthcare Delivery at Karolinska University Hospital

    By: Susanna Gallani, Mary Witkowski, Elena Corsi and Nikolina Jonsson
    The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs,... View Details
    Keywords: Change Management; Transformation; Transition; Business Organization; Communication Strategy; Information Infrastructure; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Health Industry; Sweden; Europe
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    • January 2023
    • Article

    Firm-Induced Migration Paths and Strategic Human-Capital Outcomes

    By: Prithwiraj (Raj) Choudhury, Tarun Khanna and Victoria Sevcenko
    Firm-induced migration typically entails firms relocating workers to fill value-creating positions at destination locations. But such relocated workers are often exposed to external employment opportunities at their destinations, possibly triggering turnover. We... View Details
    Keywords: Worker Relocation; Turnover; Firm-induced Migration; Smaller Towns; Employee Mobility; Geographic Mobility; Migration; Clusters; Employees; Geographic Location; Performance; Opportunities; Retention; Human Capital; Talent and Talent Management
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    • 23 Aug 2006
    • Op-Ed

    The Real Wal-Mart Effect

    at all stores.) But questioning whether Wal-Mart's overall economic impact has been positive or negative reflects a failure to engage properly with the data. More For Everyone First, there is hard evidence that Wal-Mart has grown the... View Details
    Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
    • October 1981 (Revised June 1985)
    • Case

    Vicks Health Care Division: Project Scorpio (B)

    Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details
    Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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    • 14 Apr 2015
    • First Look

    First Look: April 14

    more intensive regulatory oversight. What should Tang do to position CreditEase so that it can continue to fulfill its mission of making financial products and services available to millions of underserved... View Details
    Keywords: Sean Silverthorne
    • June 2018 (Revised January 2020)
    • Case

    Voice War: Hey Google vs. Alexa vs. Siri

    By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
    By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
    Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry
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    • December 1994 (Revised May 2008)
    • Case

    Jensen Shoes: Lyndon Brooks' Story

    Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details
    Keywords: Prejudice and Bias; Ethnicity; Race Characteristics; Performance Evaluation; Gender Characteristics; Management Skills; Diversity; Apparel and Accessories Industry
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    • 18 Mar 2008
    • Working Paper Summaries

    Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

    Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail
    • January 2014
    • Case

    CleanSpritz

    By: John A. Quelch and Alisa Zalosh
    Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
    Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
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    • Research Summary

    Research Questions

    By: Anita Elberse

    One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

    I focus on three sub-questions:

    1. How can managers in creative industries effectively manage products and product... View Details
    • June 1995 (Revised September 2019)
    • Teaching Note

    Richardson Sheffield

    By: Christopher A. Bartlett and Ashish Nanda
    This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details
    Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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    • June 2018 (Revised January 2019)
    • Case

    Membership Rewards® from American Express

    By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
    Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
    Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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    • 17 Oct 2007
    • Research & Ideas

    Why Global Brands Work

    world. They're no longer on that list, but Toyota now is. How did Toyota—and the other nine companies—do it? There are 5 characteristics that all top global brands have in common: 1. The same positioning worldwide. This provides a... View Details
    Keywords: by John A. Quelch; Auto
    • 11 Aug 2011
    • Lessons from the Classroom

    Perfecting the Project Pitch

    new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it's often the spot where even the most experienced executives and entrepreneurs stumble. “An idea isn't... View Details
    Keywords: by Dennis Fisher