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  • All HBS Web  (1,986)
    • People  (3)
    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (642)

Show Results For

  • All HBS Web  (1,986)
    • People  (3)
    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (642)
← Page 23 of 1,986 Results →

    Airbnb Isn't Doing Enough

    Not that long ago, online commerce promised not only to make markets more efficient but also more inclusive and less prone to discrimination. The rationale was simple: On the internet, no one knows whether you’re black or white, male or female, making it more difficult... View Details
    • September 2009 (Revised March 2015)
    • Case

    eBay Partner Network (A)

    By: Benjamin Edelman and Ian Larkin
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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    Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
    • March 2010 (Revised April 2014)
    • Case

    American Well: The Doctor Will E-See You Now

    By: Elie Ofek and Ron Laufer
    What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
    Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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    Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
    • July 2007 (Revised February 2010)
    • Case

    Saffronart.com: Bidding for Success

    By: Mukti Khaire and R. Daniel Wadhwani
    Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details
    Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India
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    Khaire, Mukti, and R. Daniel Wadhwani. "Saffronart.com: Bidding for Success." Harvard Business School Case 808-027, July 2007. (Revised February 2010.)
    • December 2010 (Revised June 2014)
    • Supplement

    eBay Partner Network — slide supplement

    By: Benjamin Edelman
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry
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    Edelman, Benjamin. "eBay Partner Network — slide supplement." Harvard Business School PowerPoint Supplement 911-039, December 2010. (Revised June 2014.)
    • September 2000 (Revised July 2001)
    • Case

    Chapters.ca

    By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
    Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
    Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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    Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
    • 17 Jun 2013
    • News

    Advertising Symbiosis: The Key to Viral Videos

    • February 2000 (Revised April 2001)
    • Case

    CNET 2000

    By: Thomas R. Eisenmann and Pauline M Fischer
    CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
    Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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    Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
    • 07 Nov 2023
    • Research & Ideas

    When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

    Seeking a programming gig? Wear glasses and keep your laptop in frame if you want your profile picture to attract recruiters on hiring platforms. A new study finds freelancers are more likely to land work when they “look the part” for a particular job. But, as... View Details
    Keywords: by Scott Van Voorhis
    • 25 Aug 2022
    • News

    Action Plan: Fired Up

    food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that average 144,000 weekly views,... View Details
    Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

      Ayelet Israeli

      Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
      Keywords: retailing; e-commerce industry; internet; automotive
      • July 2020
      • Teaching Note

      Shindigz

      By: Frank Cespedes
      Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
      Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
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      Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
      • November 2009 (Revised January 2010)
      • Case

      Communispace

      By: Anat Keinan
      Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
      Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry
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      Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
      • August 2019
      • Case

      Walmart's Omnichannel Strategy: Revolution or Miscalculation?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details
      Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
      • December 2011 (Revised April 2013)
      • Case

      Akamai's Edge (A)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details
      Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet
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      Van den Steen, Eric. "Akamai's Edge (A)." Harvard Business School Case 712-455, December 2011. (Revised April 2013.)
      • June 2020 (Revised August 2020)
      • Case

      Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

      By: Juan Alcácer and Alpana Thapar
      This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details
      Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East
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      Alcácer, Juan, and Alpana Thapar. "Majid Al Futtaim Retail Geographic Expansion: Brick or Click?" Harvard Business School Case 720-482, June 2020. (Revised August 2020.)
      • May 2021 (Revised February 2024)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)

        Ta-Wei Huang

        Ta-Wei (David) Huang is a PhD candidate in Quantitative Marketing at Harvard Business School. His research integrates causal inference and machine learning to address methodological challenges and unintended consequences in targeting, personalization, and online... View Details
        • January 2002
        • Case

        DeRemate.com: Building a Latin American Internet Auction Site

        Analyzes the strategic decision-making process in terms of market forces and short-term growth for an online trading community site in Latin America. A major competitor to E-bay, DeRemate.com is contemplating expansion throughout Latin America. View Details
        Keywords: Strategic Planning; Competition; Expansion; Internet and the Web; Auctions; Latin America
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        Rukstad, Michael G., and David Collis. "DeRemate.com: Building a Latin American Internet Auction Site." Harvard Business School Case 702-454, January 2002.
        • September 2000
        • Case

        Guru.com

        By: Rajiv Lal and Ann Leamon
        An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details
        Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy
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        Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
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