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      Media And Broadcasting IndustryRemove Media And Broadcasting Industry →

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      • March 2001 (Revised April 2002)
      • Case

      Ginzel et al v. Kolcraft Enterprises et al (A)

      By: Michael A. Wheeler
      Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two... View Details
      Keywords: Safety; Product; Negotiation; Corporate Social Responsibility and Impact; Lawsuits and Litigation; Legal Liability; Brands and Branding; Consumer Products Industry; United States
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      Wheeler, Michael A. "Ginzel et al v. Kolcraft Enterprises et al (A)." Harvard Business School Case 801-059, March 2001. (Revised April 2002.)
      • December 2000
      • Background Note

      Networked Utility Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Defines and describes ways to categorize networked utilities, software "applets" such as RealNetwork's RealPlayer, Macromedia's Shockwave, and AOL's ICQ that are downloaded via the Internet. Networked utilities extend basic Web browser capability to allow users to... View Details
      Keywords: Business Model; Software; Web Services Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Networked Utility Providers." Harvard Business School Background Note 801-309, December 2000.
      • November 2000
      • Case

      Geocast Network Systems, Inc.

      By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
      Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
      Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
      • November 2000
      • Case

      Reuters Greenhouse Fund

      By: Rosabeth M. Kanter and Daniel Galvin
      Reuters Greenhouse Fund had successfully invested in a portfolio of 79 companies working in areas relevant to Reuters Group's strategic interests. It had itself facilitated a powerful network among the companies and become a respected global venture capital firm.... View Details
      Keywords: Venture Capital; Investment; Investment Portfolio; Corporate Entrepreneurship; Financial Strategy; Organizational Change and Adaptation; Transition; Partners and Partnerships; Networks; Internet; Financial Services Industry; Financial Services Industry
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      Kanter, Rosabeth M., and Daniel Galvin. "Reuters Greenhouse Fund." Harvard Business School Case 301-012, November 2000.
      • October 2000 (Revised May 2001)
      • Case

      Editora Abril S.A.

      By: Michael Y. Yoshino and Perry Fagan
      Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
      Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Publishing Industry; Brazil
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      Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
      • September 2000 (Revised May 2003)
      • Case

      Radio One, Inc.

      By: Richard S. Ruback and Pauline M Fischer
      Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country, had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. (NYSE: CCU) in the winter of 2000. The stations were... View Details
      Keywords: Negotiation; Valuation; Race; Mergers and Acquisitions; Financial Strategy; Media and Broadcasting Industry; Indiana; United States; North Carolina
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      Ruback, Richard S., and Pauline M Fischer. "Radio One, Inc." Harvard Business School Case 201-025, September 2000. (Revised May 2003.)
      • September 2000 (Revised February 2001)
      • Case

      CBS MarketWatch

      By: Jeffrey F. Rayport
      Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in... View Details
      Keywords: Joint Ventures; Decision Choices and Conditions; Media and Broadcasting Industry
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      Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)
      • June 2000 (Revised February 2003)
      • Case

      Must Zee TV

      By: Bharat N. Anand and Tarun Khanna
      Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent... View Details
      Keywords: Corporate Strategy; Multinational Firms and Management; Developing Countries and Economies; Copyright; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Anand, Bharat N., and Tarun Khanna. "Must Zee TV." Harvard Business School Case 700-122, June 2000. (Revised February 2003.)
      • Article

      The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

      By: T. R. Eisenmann and J. L. Bower
      Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry
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      Eisenmann, T. R., and J. L. Bower. "The Entrepreneurial M-Form: Strategic Integration in Global Media Firms." Organization Science 11, no. 3 (May–June 2000): 348–355.
      • Article

      The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

      By: T. R. Eisenmann
      Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, T. R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Business History Review 74, no. 1 (Spring 2000).
      • February 2000 (Revised August 2000)
      • Case

      Boston.com

      By: Thomas R. Eisenmann and Jon K Rust
      How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
      Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Publishing Industry; United States
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      Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
      • February 2000 (Revised November 2000)
      • Case

      Women.com

      By: Myra M. Hart and Sarah S. Khetani
      Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained... View Details
      Keywords: Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry
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      Hart, Myra M., and Sarah S. Khetani. "Women.com." Harvard Business School Case 800-216, February 2000. (Revised November 2000.)
      • January 2000 (Revised April 2000)
      • Case

      StarMedia: Launching a Latin American Revolution

      By: Thomas R. Eisenmann and Jon K Rust
      By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
      Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry
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      Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
      • December 1999 (Revised May 2002)
      • Case

      CNBC (A): NBC and Its Startup Friends

      By: Rosabeth M. Kanter
      NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
      Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR

      By: Rosabeth M. Kanter and Jane Roessner
      Chief scientist Bill Joy of Sun Microsystems, Inc. had a vision for a new product called "Jini": a network computing piece of infrastructure that would reinforce Sun's leadership role in the industry for helping define how the Internet and networking technology... View Details
      Keywords: Technological Innovation; Information Technology; Information Infrastructure; Internet and the Web; Media; Product Development; Communication; Innovation and Management; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR." Harvard Business School Case 300-076, December 1999.
      • August 1999 (Revised March 2000)
      • Case

      Taran Swan at Nickelodeon Latin America (D)

      By: Linda A. Hill and Kristin Doughty
      Supplements the (A) case. View Details
      Keywords: Media and Broadcasting Industry; Latin America
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      Hill, Linda A., and Kristin Doughty. "Taran Swan at Nickelodeon Latin America (D)." Harvard Business School Case 400-039, August 1999. (Revised March 2000.)
      • June 1999 (Revised November 2006)
      • Case

      Basil "Buzz" Hargrove and de Havilland, Inc. (A)

      By: Kathleen L. McGinn and Angela Keros
      Buzz Hargrove, national president of the Canadian Auto Workers, needs to find a way to secure an agreement from a negotiated contract with de Havilland, Inc. Local union leaders feel the deal is not good enough, but Hargrove is convinced management will close the plant... View Details
      Keywords: Media; Power and Influence; Negotiation Deal; Leadership; Agreements and Arrangements; Business Exit or Shutdown; Labor Unions; Negotiation Types; Management Teams; Manufacturing Industry; Manufacturing Industry; Canada
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      McGinn, Kathleen L., and Angela Keros. Basil "Buzz" Hargrove and de Havilland, Inc. (A). Harvard Business School Case 899-138, June 1999. (Revised November 2006.)
      • June 1999 (Revised August 2004)
      • Case

      NFL-Network Television Contracts, 1998-2005, The

      By: Stephen A. Greyser
      The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details
      Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry
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      Greyser, Stephen A. "NFL-Network Television Contracts, 1998-2005, The." Harvard Business School Case 599-039, June 1999. (Revised August 2004.)
      • 1999
      • Chapter

      Digital Media: Cutting Through the Hype

      By: J. A. Deighton and Patrick Barwise
      Keywords: Media; Technology; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting Through the Hype." In Financial Times Mastering Marketing: The Complete MBA Companion in Marketing, edited by Tim Dickson. London: Pearson Education, 1999.
      • April 1999 (Revised September 2000)
      • Case

      Interep National Radio Sales, Inc.

      By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
      Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details
      Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)
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      Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, April 1999. (Revised September 2000.)
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