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Show Results For
- All HBS Web
(4,515)
- People (11)
- News (1,785)
- Research (2,144)
- Events (17)
- Multimedia (98)
- Faculty Publications (816)
- 14 Jul 2021
- News
Mourning, Management, and Metamorphosis
- 11 Jul 2017
- News
A better way to measure the patient experience
- 09 Apr 2019
- HBS Seminar
Linda Price, University of Oregon
- 17 Mar 2015
- News
Future Management
- 21 Nov 2012
- News
The End of Thanksgiving As We Know It?
- 27 Sep 2024
- News
Behind the Research: Anjali Bhatt
- 25 May 2016
- Video
HBS Immersive Field Courses (IFCs): A Deeper Look
Will Work-from-Home Work Forever?
The pandemic may be winding down, but that doesn’t mean we’ll return to full-time commuting and packed office buildings. The greatest accidental experiment in the history of labor has lessons to teach us about productivity, flexibility, and even reversing the... View Details
- 10 Apr 2015
- News
General Electric looks to get out of the banking business
- 24 May 2013
- News
P&G Looks for Steve Jobs-Like Sequel by Recalling ex-CEO
- 02 Jul 2011
- News
The Moral Behind All the Numbers
- 27 Jul 2021
- News
Breaking Free from a “9 to 5” Culture
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- September 2023
- Supplement
David Beckham (B): Signing Lionel Messi to Inter Miami CF
By: Anita Elberse and David Moreno Vicente
In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details
Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami
Elberse, Anita, and David Moreno Vicente. "David Beckham (B): Signing Lionel Messi to Inter Miami CF." Harvard Business School Supplement 524-040, September 2023.
- 31 Oct 2022
- Video
Health Minute: Amitabh Chandra
- October 1993 (Revised September 1994)
- Case
Becton Dickinson: Worldwide Blood Collection Team
By: Christopher A. Bartlett and Kathleen Scharf
Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details
Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management
Bartlett, Christopher A., and Kathleen Scharf. "Becton Dickinson: Worldwide Blood Collection Team." Harvard Business School Case 394-072, October 1993. (Revised September 1994.)
- 17 Mar 2011
- News
The spluttering invention machine
- 05 Jul 2016
- Blog Post
The Softer Side of Business at HBS
school (and the list goes on and on). What I’m guessing you probably don’t know is just how much time and effort the school puts into honing your “soft” skills and helping you really evaluate what it means to be a leader. Two years... View Details
- September 2000 (Revised October 2002)
- Case
National Logistics Management
By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler
National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details
Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry
Applegate, Lynda M., Mary Rotelli, and Kristin Kohler. "National Logistics Management." Harvard Business School Case 801-110, September 2000. (Revised October 2002.)