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  • December 2017 (Revised December 2018)
  • Case

OCP Group

By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and... View Details
Keywords: OCP; OCP Group; Casablanca; Chemicals; Operations; Transformation; Competitive Strategy; Competitive Advantage; Chemical Industry; Morocco
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Fabbe, Kristin, Forest Reinhardt, Natalie Kindred, and Alpana Thapar. "OCP Group." Harvard Business School Case 718-002, December 2017. (Revised December 2018.)

    Race, Work, and Leadership

    Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people’s experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations... View Details

    • January 2009 (Revised April 2009)
    • Case

    The Canada Pension Plan Investment Board

    By: G. Felda Hardymon, Josh Lerner and Ann Leamon
    The Canada Pension Plan Investment Board is one of the largest and fastest-growing pools of investment capital in the world and follows an unusually active program of investment management. In the market turmoil of late 2008, Mark Wiseman, Senior Vice President of the... View Details
    Keywords: Financial Crisis; Asset Management; Capital; Financial Management; Investment; Financial Services Industry; Canada
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    Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "The Canada Pension Plan Investment Board." Harvard Business School Case 809-073, January 2009. (Revised April 2009.)

      Kevin P. Mohan

      Kevin Mohan joined the Negotiation, Organizations & Markets unit at Harvard Business School in 2012 after a long career as a private equity investor. He teaches Negotiation in the MBA program and the Owners, Presidents, and Managers program. He also teaches War... View Details

      • Article

      Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

      By: Tami Kim, Kate Barasz and Leslie K. John
      Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
      Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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      Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.

        Dennis A. Yao

        Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

        Keywords: automotive; defense; federal government; high technology
        • Career Coach

        Ellen Harris

        (including those from ExEd leadership programs AMP,GMP, PLD) as well as those without traditional business backgrounds, especially people transitioning from military. With an unconventional 25+ year career path, Ellen especially likes to... View Details
        Keywords: Consulting; Consumer Products; Education; Hospitality; Manufacturing; Retail; Social Enterprise
        • 05 May 2008
        • Research & Ideas

        Connecting with Consumers Using Deep Metaphors

        authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other... View Details
        Keywords: by Martha Lagace; Consumer Products
        • March 2021
        • Case

        Litigation Finance 2.0: LexShares

        By: Lauren Cohen, Spencer C. N. Hagist and Yago Zavalia Gahan
        Litigation finance—also referred to as third party litigation funding—was in its relative infancy as an asset class when Jay Greenberg and Max Volsky made a platform-play in the space. Seven years later, the market was far from "mainstream," but nonetheless had grown... View Details
        Keywords: Finance; Entrepreneurship; Growth and Development Strategy; United States
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        Cohen, Lauren, Spencer C. N. Hagist, and Yago Zavalia Gahan. "Litigation Finance 2.0: LexShares." Harvard Business School Case 221-092, March 2021.
        • 2014
        • Article

        The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations

        By: Alnoor Ebrahim, Julie Battilana and Johanna Mair
        We examine the challenges of governance facing organizations that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this... View Details
        Keywords: Governance; Hybrid Organizations; Nonprofit; Performance Measurement; Legal Form; Agency Theory; Stakeholder Management; Mission and Purpose; Social Enterprise; Corporate Accountability
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        Ebrahim, Alnoor, Julie Battilana, and Johanna Mair. "The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations." Research in Organizational Behavior 34 (2014): 81–100.
        • December 2004 (Revised December 2005)
        • Case

        Nectar: Making Loyalty Pay

        By: John A. Deighton
        Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
        Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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        Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
        • 20 Feb 2007
        • First Look

        First Look: February 20, 2007

        business schools. We consider in this paper a number of recent trends and changes in customer expectations, program format, content development and delivery, and program View Details
        Keywords: Martha Lagace
        • 29 Jul 2021
        • Blog Post

        Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

        The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details
        • July–August 2025
        • Article

        Don’t Let an AI Failure Harm Your Brand

        By: Julian De Freitas
        How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
        Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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        De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
        • 23 Jan 2024
        • Book

        More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

        verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards... View Details
        Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
        • Research Summary

        Overview

        By: Rohit Deshpande
        Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
        • 23 Feb 2016
        • News

        We Asked Rosabeth Moss Kanter

        • 12 Feb 2020
        • Blog Post

        Trying Out New Career Options with SIPs (Short Intensive Programs)

        Short Intensive Programs (SIPs) offer students an excellent opportunity to think about career choices, gain practical skills, and explore topics they might otherwise never get to study.  View Video SIPs are no fee, no credit courses, and... View Details
        • 26 Apr 2011
        • Working Paper Summaries

        The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

        Keywords: by Andrew A. King & Karim R. Lakhani
        • August 2017
        • Supplement

        PTC: A Transformation to IoT (B)

        By: Rajiv Lal and Sarah McAra
        In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details
        Keywords: Internet Of Things; Corporate Culture; Human Resources
        Citation
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        Lal, Rajiv, and Sarah McAra. "PTC: A Transformation to IoT (B)." Harvard Business School Supplement 518-021, August 2017.
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