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    • All HBS Web  (1,781)
      • Faculty Publications  (621)

      Manufacturing StrategyRemove Manufacturing Strategy →

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      • February 2003 (Revised December 2005)
      • Case

      Susan Griffin: Formulation of a Long-Term Investment Strategy

      By: Dwight B. Crane and Julia Stevens
      Susan Griffin, owner and cofounder of a small manufacturing company, is formulating a long-term investment strategy. Griffin plans to sell her $10 million company and invest the revenue. She must decide how to allocate her investment so that she can rely entirely on... View Details
      Keywords: Strategy; Business Exit or Shutdown; Investment
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      Crane, Dwight B., and Julia Stevens. "Susan Griffin: Formulation of a Long-Term Investment Strategy." Harvard Business School Case 203-072, February 2003. (Revised December 2005.)
      • February 2003 (Revised March 2006)
      • Case

      Asociacion Colombiana de Industrias Plasticas (Acoplasticos)

      By: Michael E. Porter and Willis M. Emmons III
      Acoplasticos was established in 1961 as a lobbying group for Colombia's major plastics manufacturing companies. In the early 1980s, the organization shifted its focus toward improving the productivity of the Colombian plastics and rubber cluster, which also included... View Details
      Keywords: Cooperation; Information Technology; Alliances; Research and Development; Business and Government Relations; Performance Productivity; Developing Countries and Economies; Manufacturing Industry; Manufacturing Industry; Colombia
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      Porter, Michael E., and Willis M. Emmons III. "Asociacion Colombiana de Industrias Plasticas (Acoplasticos)." Harvard Business School Case 703-437, February 2003. (Revised March 2006.)
      • January 2003 (Revised January 2008)
      • Case

      The British Motorcycle Industry at a Crossroads

      By: Jan W. Rivkin
      By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting, the British government commissions the Boston Consulting Group to identify and evaluate strategic alternatives for... View Details
      Keywords: Cost; Industry Structures; Business and Government Relations; Mathematical Methods; Competition; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Great Britain
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      Rivkin, Jan W. "The British Motorcycle Industry at a Crossroads." Harvard Business School Case 703-031, January 2003. (Revised January 2008.)
      • 2003
      • Article

      Closing the Loop: Product Take-back Requirements and their Strategic Implications

      By: Michael W. Toffel
      In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging... View Details
      Keywords: Wastes and Waste Processing; Energy Conservation; Product Development; Strategy; Policy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America
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      Toffel, Michael W. "Closing the Loop: Product Take-back Requirements and their Strategic Implications." Corporate Environmental Strategy 10, no. 9 (2003).
      • December 2002 (Revised February 2015)
      • Case

      Jim Sharpe: Extrusion Technology, Inc. (Abridged)

      By: H. Kent Bowen and Barbara Feinberg
      Jim Sharpe, 10 years after receiving his MBA from Harvard and working for others, has finally become his own boss and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his... View Details
      Keywords: Search Funds; Search; Entrepreneurial Management; Operations Strategy; Acquisitions; Work/family Balance; Unions; Union; Turnarounds; Funding Model; LBO; Bank Debt; Bank Loans; Equity Investment; Career Management; Small Business; Work-Life Balance; Negotiation; Operations; Labor Unions; Investment; Entrepreneurship; Financing and Loans; Borrowing and Debt; Business Strategy; Manufacturing Industry
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      Bowen, H. Kent, and Barbara Feinberg. "Jim Sharpe: Extrusion Technology, Inc. (Abridged) ." Harvard Business School Case 603-084, December 2002. (Revised February 2015.)
      • November 2002 (Revised June 2003)
      • Case

      Corning, Inc.: Technology Strategy in 2003

      By: Rebecca Henderson
      Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details
      Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States
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      Henderson, Rebecca. "Corning, Inc.: Technology Strategy in 2003." Harvard Business School Case 703-440, November 2002. (Revised June 2003.)
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • August 2002
      • Background Note

      Customer Benefit Stack

      By: Das Narayandas
      Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack. View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry
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      Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.
      • June 2002 (Revised October 2005)
      • Case

      Inside Intel Inside

      By: Youngme E. Moon and Christina L. Darwall
      In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
      Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Manufacturing Industry; Manufacturing Industry; California
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      Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
      • February 2002 (Revised February 2006)
      • Case

      Volvo Trucks (A): Penetrating the U.S. Market

      By: Michael E. Porter and Orjan Solvell
      Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; United States; Europe
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      Porter, Michael E., and Orjan Solvell. "Volvo Trucks (A): Penetrating the U.S. Market." Harvard Business School Case 702-418, February 2002. (Revised February 2006.)
      • February 2002 (Revised March 2004)
      • Case

      Volvo Trucks (B): Acquisition of RVI

      By: Michael E. Porter and Orjan Solvell
      Supplements the (A) case. View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; United States; Europe
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      Porter, Michael E., and Orjan Solvell. "Volvo Trucks (B): Acquisition of RVI." Harvard Business School Case 702-419, February 2002. (Revised March 2004.)
      • February 2002 (Revised May 2006)
      • Case

      Volvo Trucks (C): Closing Volvo Global Trucks

      By: Michael E. Porter and Orjan Solvell
      Supplements the (A) case. View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; United States; Europe
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      Porter, Michael E., and Orjan Solvell. "Volvo Trucks (C): Closing Volvo Global Trucks." Harvard Business School Case 702-444, February 2002. (Revised May 2006.)
      • January 2002 (Revised September 2022)
      • Case

      Aqualisa Quartz: Simply a Better Shower

      By: Youngme E. Moon and Kerry Herman
      Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
      Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Manufacturing Industry; United Kingdom
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      Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
      • December 2001 (Revised April 2002)
      • Case

      Synthes

      By: John T. Gourville
      Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
      Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
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      Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
      • November 2001
      • Supplement

      Interview with Philip Casey at AmeriSteel

      By: Joseph L. Bower and Sonja Ellingston Hout
      Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Philip Casey describes the evolution of the company's strategy, organization, and financial and management issues as the company has grown to be the #2 steel producer in... View Details
      Keywords: Finance; Growth and Development Strategy; Distribution; Production; Organizations; Family Ownership; Corporate Strategy; Manufacturing Industry; Brazil
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      Bower, Joseph L., and Sonja Ellingston Hout. "Interview with Philip Casey at AmeriSteel." Harvard Business School Video Supplement 302-809, November 2001.
      • July 2001 (Revised February 2004)
      • Case

      Gerdau (A)

      By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout
      Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details
      Keywords: Mergers and Acquisitions; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Globalization; Competitive Strategy; Manufacturing Industry; Manufacturing Industry; Brazil; United States
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      Bower, Joseph L., Luiz Felipe Monteiro, and Sonja Ellingson Hout. "Gerdau (A)." Harvard Business School Case 302-016, July 2001. (Revised February 2004.)
      • January 2001 (Revised July 2003)
      • Case

      Pharmacyclics: Financing Research & Development

      By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
      Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
      Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry
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      Baker, Malcolm P., Richard S. Ruback, and Aldo Sesia. "Pharmacyclics: Financing Research & Development." Harvard Business School Case 201-056, January 2001. (Revised July 2003.)
      • November 2000 (Revised July 2019)
      • Teaching Note

      Cafes Monte Bianco: Building a Profit Plan

      By: Robert Simons and Indra Reinbergs
      Teaching Note for (9-198-088). View Details
      Keywords: Business Strategy; Cash Flow; Capital Structure; Business Earnings; Financial Statements; Business Plan; Profit; Cost Management; Performance Evaluation; Strategic Planning; Financial Management; Investment Return; Manufacturing Industry; Manufacturing Industry; Italy
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      Simons, Robert, and Indra Reinbergs. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Teaching Note 101-044, November 2000. (Revised July 2019.)
      • June 2000
      • Case

      Rebirth of the Swiss Watch Industry, 1980-1992 (A)

      By: Michael L. Tushman and Daniel Radov
      The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
      Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Consumer Products Industry; Switzerland
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      Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
      • January 2000 (Revised January 2006)
      • Teaching Note

      Husky Injection Molding Systems (TN)

      By: Jan W. Rivkin
      Teaching Note for (9-799-157). View Details
      Keywords: Product Positioning; Competitive Strategy; Leadership Style; Expansion; Manufacturing Industry; Canada
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      Rivkin, Jan W. "Husky Injection Molding Systems (TN)." Harvard Business School Teaching Note 700-087, January 2000. (Revised January 2006.)
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