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Show Results For
- All HBS Web
(3,651)
- People (11)
- News (1,319)
- Research (1,933)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,117)
- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical... View Details
- 25 Jul 2013
- News
An Engine of Education Innovation
the principles of enterprise to education. "It was an extraordinary opportunity: They agreed to let a 30-year-old Internet entrepreneur develop a course on education reform at the best business school in the... View Details
- 29 Oct 2006
- Research & Ideas
The History and Influence of Andy Grove
Grove came to find hateful. Everything about Communist Hungary elevated the lie at the expense of the truth. Both during the Nazi and Communist eras, knowing what really was going on—finding out the actual... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the... View Details
Keywords: Marguerite Rigoglioso
- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- September 2000 (Revised June 2002)
- Supplement
Overview of E-Business Pricing Models
By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
Supplements National Logistics Management. View Details
Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
- 1997
- Chapter
Frontiers of Online Financial Services
By: R. Kalakota and F. Frei
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- January 2002 (Revised June 2002)
- Background Note
The Rise and Decline of e-Consulting
By: Ashish Nanda and M. Julia Prats
E-consulting began as a specialized consulting service in the late 1990s. In January 2000, more than 100 firms were characterized as e-consultants. By December 2001, more than 50% of these firms had disappeared. This case tracks the rapid rise and sharp decline of... View Details
Nanda, Ashish, and M. Julia Prats. "The Rise and Decline of e-Consulting." Harvard Business School Background Note 902-175, January 2002. (Revised June 2002.)
- 16 Dec 2020
- News
Our Favorite Stories of 2020
Can This Man Change the American Diet? Clover Food Lab takes a transparent approach to bringing its unique style of vegetarian, fast-casual food to customers. In this episode of Skydeck, we meet Ayr Muir,... View Details
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
- February 2001 (Revised February 2018)
- Case
The iPremier Company (A): Distributed Denial of Service Attack
By: Robert D. Austin, Larry Leibrock and Alan Murray
Describes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues. View Details
Austin, Robert D., Larry Leibrock, and Alan Murray. "The iPremier Company (A): Distributed Denial of Service Attack." Harvard Business School Case 601-114, February 2001. (Revised February 2018.)
- 24 Apr 2014
- News
The art of thinking creatively
presence was the only thing missing at HBS when I went there,” says Schwartz, founder and CEO of Onex Corp., a Toronto-based private-equity and investment firm. “I wanted to change that.” Offices at Onex, which invests in View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad... View Details
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
deal that brings some rationality to the valuation of Internet stocks. These are just some generic strategies, of course. Your viability as a nonconsolidator will depend... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
- November 2020
- Article
When the Boss Comes to Town: The Effects of Headquarters' Visits on Facility-Level Misconduct
By: Jonas Heese and Gerardo Pérez Cavazos
We study the effects of headquarters’ visits on facility-level misconduct. We use the staggered introduction of airline routes to identify exogenous travel-time reductions between headquarters and facilities and test whether such reductions affect facility-level... View Details
Keywords: Corporate Misconduct; Visits By Management; Flight Routes; Control Systems; Compliance Programs; Performance Pressure; Business or Company Management; Management Systems; Governance Controls; Governance Compliance; Performance Expectations
Heese, Jonas, and Gerardo Pérez Cavazos. "When the Boss Comes to Town: The Effects of Headquarters' Visits on Facility-Level Misconduct." Accounting Review 95, no. 6 (November 2020): 235–261.
- Article
Improving the Rhythm of Your Collaboration
By: Ethan S. Bernstein, Jesse Shore and David Lazer
In this article, we summarize our research on the value of intermittency for complex problem solving at work and give practical advice on how organizations can improve the rhythm of their people's collaboration. Executives have been counseled to be collaborative... View Details
Bernstein, Ethan S., Jesse Shore, and David Lazer. "Improving the Rhythm of Your Collaboration." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
compared with modern marketing techniques, the Reconstruction Era actually shared some advertising commonalities with the dot-com boom. "The rise of the Internet in the 1990s had an enormous impact on... View Details
- Web
Faculty & Researchers - Managing the Future of Work
Professor of Business Administration Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. Shane’s research encompasses a... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
where approximately 217 million online players interact. This is an evolving landscape, with much growth remaining, Yoffie said. Of 6.5 billion people in the world, about 1.5 billion have Internet access,... View Details
Keywords: by Martha Lagace