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  • 2016
  • Working Paper

Reviews, Reputation, and Revenue: The Case of Yelp.com

By: Michael Luca
Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's... View Details
Keywords: Revenue; Network Effects; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Food and Beverage Industry; Washington (state, US)
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  • December 2010 (Revised March 2013)
  • Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred
For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details
Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia
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  • 13 Sep 2017
  • Blog Post

Why We Recruit: Gorton's Seafoods

across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details
Keywords: Consumer Products / Retail
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

forthcoming American Journal of Therapeutics Food and Drug Administration Guidance Documents and New Medical Devices: The Case of Breast Prostheses By: Weitzman, Rachel E., Ariel Dora Stern, and Daniel B. Kramer Abstract—No abstract... View Details
Keywords: Dina Gerdeman
  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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  • June 1990 (Revised August 1994)
  • Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Food and Beverage Industry; Food and Beverage Industry; California
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    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: food; food; food; food; food; food; food; food; food; food
    • February 2012 (Revised March 2014)
    • Case

    Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

    By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez
    In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details
    Keywords: Food; Advertising; Ethics; Food and Beverage Industry
    Related
    • April 1990
    • Case

    Nestle Alimentana S.A. -- Infant Formula (Abridged)

    By: James E. Austin
    The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
    Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
    Related
    • March 1993 (Revised January 1998)
    • Case

    Gallo Rice

    By: John A. Quelch
    Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details
    Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina
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    • September 2013 (Revised June 2016)
    • Case

    The Morning Star Company: Self-Management at Work

    By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

    Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

    Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Manufacturing Industry; Agriculture and Agribusiness Industry
    Related
    • September 2017 (Revised March 2018)
    • Case

    Chai Point: Disrupting Chai

    By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
    Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
    Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Food and Beverage Industry; Asia; India; Karnataka; Bangalore
    Related
    • February 1980 (Revised April 1981)
    • Case

    Poland Spring Bottling Corp.

    By: Benson P. Shapiro
    Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
    Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States
    Related
    • March 2003 (Revised October 2003)
    • Case

    Campbell Soup Company: Transforming for the 21st Century

    By: Lynda M. Applegate and Jamie Ladge
    In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
    Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States
    Related
    • June 2024
    • Article

    Inflation with COVID Consumption Baskets

    By: Alberto Cavallo
    The Covid-19 pandemic led to changes in expenditure patterns that introduced significant bias in the measurement of Consumer Price Index (CPI) inflation. Using publicly-available data on card transactions, I updated the official CPI weights and re-calculated inflation... View Details
    Keywords: COVID; Consumer Expenditures; CPI; Inflation; Consumer Behavior; Inflation and Deflation; Health Pandemics
    Related
    • August 2016 (Revised July 2017)
    • Case

    Diageo and Mey Icki: Turkish Delight or Turkish Hangover?

    By: Dante Roscini and Gamze Yucaoglu
    In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned about new... View Details
    Keywords: Foreign Direct Investment; Emerging Markets; Government Legislation; Taxation; Valuation; Business and Government Relations; Government and Politics; Risk Management; Food and Beverage Industry; Food and Beverage Industry; Middle East; Turkey
    Related
    • November 1983 (Revised December 1984)
    • Case

    Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

    Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
    Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States
    Related
    • February 2017
    • Case

    Yemeksepeti: Growing and Expanding the Business Model through Data

    By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
    In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
    Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
    Related
    • 20 Mar 2000
    • Research & Ideas

    Incubators: The New Venture Capitalists?

    They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to market faster and with more value... View Details
    Keywords: by Kenneth Liss