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      • Faculty Publications  (474)

      Food MarketingRemove Food Marketing →

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      • June 1990
      • Supplement

      Perrier Relaunch

      By: Stephen A. Greyser and Norman Klein
      Supplements Perrier Recall: A Source of Trouble. View Details
      Keywords: Product Launch; Food and Beverage Industry
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      Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
      • June 1990 (Revised August 1994)
      • Case

      Sorrell Ridge: Slotting Allowances

      By: John A. Quelch
      Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
      Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Food and Beverage Industry; Food and Beverage Industry; California
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      Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
      • May 1990
      • Case

      PepsiCo and Madonna

      By: John A. Quelch
      In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
      Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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      Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
      • April 1990
      • Case

      Nestle Alimentana S.A. -- Infant Formula (Abridged)

      By: James E. Austin
      The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
      Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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      Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • January 1989
      • Case

      General Foods Corp.: Local Marketing

      By: John A. Quelch
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      Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
      • October 1988
      • Case

      Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Animal-Based Agribusiness; Food and Beverage Industry; Food and Beverage Industry
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      Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.
      • October 1988
      • Case

      National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Food; Food and Beverage Industry
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      Greyser, Stephen A. National Pork Producers Council: ""Pork--The Other White Meat"" Campaign. Harvard Business School Case 589-055, October 1988.
      • April 1988 (Revised September 1992)
      • Case

      Frito-Lay, Inc.: The Backhaul Decision

      By: Janice H. Hammond
      Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details
      Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry
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      Hammond, Janice H. "Frito-Lay, Inc.: The Backhaul Decision." Harvard Business School Case 688-104, April 1988. (Revised September 1992.)
      • November 1987
      • Background Note

      Note on Advertising Effectiveness in the Beer Industry

      By: Malcolm S. Salter
      Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry
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      Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
      • November 1986 (Revised December 1992)
      • Case

      Kentucky Fried Chicken (Japan) Ltd.

      By: Christopher A. Bartlett
      Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
      Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan
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      Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
      • 1986
      • Chapter

      Food Marketing Public Enterprises

      By: James E. Austin and Michael J. Buckley
      Keywords: Food; Marketing; Distribution; Public Sector; Government and Politics; Food and Beverage Industry; Food and Beverage Industry
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      Austin, James E., and Michael J. Buckley. "Food Marketing Public Enterprises." In Marketing Perspectives of Public Enterprises in Developing Countries, edited by K.L.K. Rao.ICPE Monograph Series. Ljubljana, Yugoslavia: International Center for Public Enterprises in Developing Countries, 1986.
      • May 1986
      • Case

      U.S. Retail Coffee Market (A), Software Case

      By: Benson P. Shapiro
      Keywords: Food and Beverage Industry; United States
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      Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
      • May 1986 (Revised July 1995)
      • Case

      General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

      By: John A. Quelch
      Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
      Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
      • May 1986
      • Supplement

      General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

      By: John A. Quelch
      Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
      Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
      • January 1986 (Revised December 1986)
      • Case

      Smartfood

      By: William A. Sahlman
      Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
      Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
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      Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
      • September 1985
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (B)

      By: John A. Quelch
      The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
      Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
      • September 1985 (Revised September 1987)
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (A)

      By: John A. Quelch
      The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
      Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Food and Beverage Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • August 1984 (Revised June 1985)
      • Teaching Note

      Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

      By: Richard S. Tedlow
      Keywords: Monopoly; Food and Beverage Industry; United States
      Citation
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      Tedlow, Richard S. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note." Harvard Business School Teaching Note 385-109, August 1984. (Revised June 1985.)
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