Publications

June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

2019
Working Paper

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta

Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details

Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit

SSRN

21 Mar 2019
Blog Post

What I Didn't Know About HBS Faculty

the largest oil company in the world, Saudi Aramco, prior to attending HBS. One of Khalid’s most profound experiences at HBS so far has been the relationship he has forged with faculty members. Here, Khalid shares his View Details

May–June 2024
Article

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez

Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details

Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career

2023
Working Paper

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez

Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details

Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills

SSRN

Forthcoming
Article

The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks

By: Shelley Xin Li and Tatiana Sandino

Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details

Keywords: Retail; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Social and Collaborative Networks; Communication Technology; Knowledge Sharing; Sales; Social Media; Retail Industry

August 2021
Article

Hoping for the Worst? A Paradoxical Preference for Bad News

By: Kate Barasz and Serena Hagerty

Nine studies investigate when and why people may paradoxically prefer bad news—e.g., hoping for an objectively worse injury or a higher-risk diagnosis over explicitly better alternatives. Using a combination of field surveys and randomized experiments, the research... View Details

Keywords: Decision Avoidance; Difficult Decisions; Judgment And Decision Making; Medical Decision-making; Decision Making; Behavior

Register to Read

September–October 2020
Article

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta

Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details

Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit

SSRN

2016
Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning

Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details

Keywords: Networks; Performance; Business Startups; Business Strategy

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

my military background, they were intrigued by my experience in project and change management, especially while leading teams. After months of conversations and interviews, I was matched with the Human Resources team at Uncommon Schools... View Details

James K. Sebenius

JAMES K. (“Jim”) SEBENIUS, is the Gordon Donaldson Professor of Business Administration at Harvard Business School, where he founded the Negotiation unit and teaches advanced... View Details

2025
Working Paper

Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

By: Chiara Farronato, Audrey Fradkin and Tesary Lin

We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details

Keywords: Consumer Behavior; Decision Choices and Conditions; Welfare; Policy

Purchase

November 2021
Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details

Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis

23 Feb 2015
Research & Ideas

How to Break the Expert’s Curse

a beginner, that could actually have powerful implications for how advising takes place in an organization. It has implications for how experts can better understand those who have less experience than they do." Note to managers: If your... View Details

Keywords: by Carmen Nobel; Education

16 Mar 2011
Working Paper Summaries

Driven by Social Comparisons: How Feedback about Coworkers’ Effort Influences Individual Productivity

Keywords: by Francesca Gino & Bradley R. Staats; Banking

Research Summary

Resource-Based Entrepreneurship

By: Myra M. Hart

Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details

March 2022
Article

How Much Does Your Boss Make? The Effects of Salary Comparisons

By: Zoë B. Cullen and Ricardo Perez-Truglia

The vast majority of the pay inequality in an organization comes from differences in pay between employees and their bosses. But are employees aware of these pay disparities? Are employees demotivated by this inequality? To address these questions, we conducted a... View Details

Keywords: Salary; Inequality; Managers; Career Concerns; Pay Transparency; Wages; Equality and Inequality; Perception; Behavior