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  • February 2018 (Revised December 2019)
  • Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
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  • Web

Media Coverage - Managing the Future of Work

Sadun Re: Raffaella Sadun 19 Mar 2025 Hill Fed Keeps Rates Unchanged as Trump Tariffs, Economic Concerns Loom Re: Willy Shih 10 Mar 2025 Harvard Business Review How Gen AI Could Change the Value of Expertise... View Details
  • Web

Building the On-Demand Workforce - Managing the Future of Work

digital talent platforms to access highly skilled freelancers. Read Employer Survey In 2019, Harvard Business School’s Project on Managing the Future of Work and Boston... View Details
  • Profile

Jason A. Kilar

My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices... View Details
  • July 2022
  • Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

market" radio broadcasts over the Internet. In fact, some have raised the question about whether, having enjoyed free digitized media and communications services, we have spoiled the revenue models for certain View Details
Keywords: by James Heskett
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

wellbeing, economic inequality, and the need for social justice. In addition, the band partnered with UNICEF, donated $1 million to Black Lives Matter, and aided COVID-19 relief efforts. Build a content ecosystem. In addition to its... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

potential shared resources. Johnson & Johnson has done this effectively with many of its health care companies—acquiring separate platforms of growth and leaving them... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 12 May 2023
  • Blog Post

Independent Project: The Rise of Electric Heat Pumps

How do you assess the viability of a heat pump? Through an Independent Project with Professor George Serafeim, Meghavi Talati (MBA 2023) set out to develop a tool to help the average consumer navigate this decision. The Rise View Details
  • 01 Mar 2015
  • News

New Idea: State of the Art

Photos courtesy of Cooper Hewitt, Smithsonian Design Museum On the subject of art’s relevance in the digital age, Scott Belsky (MBA 2008) has never been one to mince words.... View Details
Keywords: Francis Storrs; Adobe; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Computer Systems Design and Related Services; Professional Services

    Renata Gaineddenova

    Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details
    • 23 Sep 2015
    • HBS Seminar

    Ohad Barzilay, Tel Aviv University

    • March 2017 (Revised September 2017)
    • Case

    Facebook Fake News in the Post-Truth World

    By: John R. Wells and Carole A. Winkler
    In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
    Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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    • 20 Dec 2019
    • News

    The 19 Musts of 2019

    worker productivity, equality of opportunity and economic mobility, even economic growth—are consequently all eroding and threatening the economic, civil, and political life... View Details
    Keywords: podcast; Arts, Entertainment
    • 15 Sep 2003
    • Research & Ideas

    The Lessons of New-Market Disruption

    Teradyne and HP forced their organizations to focus on these new technologies. The CEOs of both companies got involved, creating separate, financially autonomous divisions for the projects to ensure that the technological breakthroughs... View Details
    Keywords: by Clark Gilbert; Technology
    • 23 Apr 2018
    • News

    Sowing the Seeds of Leadership

    socially responsible development projects in economically challenged communities. Students come from 48 countries, predominately in Latin America and Africa. The admissions team and faculty personally conduct up to 1,000 interviews in... View Details
    Keywords: Deborah Blagg
    • 16 Mar 2018
    • News

    Enabling The Pursuit of Entrepreneurial Dreams

    Grace Ng (MBA 2019) Grace Ng (MBA 2019) Drawing on her left- and right-brain strengths, Grace Ng (MBA 2019) double-majored in economics and film at Rice University. “That might seem unusual to some, but I found having these two interests... View Details
    • Web

    Effects of Climate Change - Business & Environment

    Confronting Climate Change Effects of Climate Change The time to drive innovation is now The Climate Crisis is Here Climate change is affecting many economic sectors: The time to drive innovation is now... View Details
    • 03 Apr 2006
    • Research & Ideas

    The Competitive Advantage of Global Finance

    macroeconomics) and enliven them in a managerial setting. The materials in the last three modules are innovative as they provide a platform for exploring some of the lessons that have emerged from recent... View Details
    Keywords: by Sean Silverthorne; Financial Services