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Show Results For
- All HBS Web
(5,169)
- People (12)
- News (743)
- Research (3,554)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,141)
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- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed... View Details
- 01 Mar 2013
- News
Faculty Books
employees (what we buy, how we manage others) to the choices we make more broadly as human beings (whom we date, how we deal with friendships). She identifies the factors likely to sway decisions in wrong... View Details
- 01 Mar 2016
- News
Off Script
red tape to approve drugs? What is the drug industry’s own view on why there is this constant inflation in the cost of prescription drugs? —Etienne Locoh-Donou (MBA 2002) HASSAN: Governments are not good at managing View Details
- 04 Dec 2014
- News
Hacking Health Care
lifelong idealism and drive to improve world. Sirois recalls his time at HBS as providing the spark necessary to direct his energies in the early days of the emerging digital... View Details
Keywords: Jill Radsken
- 25 Feb 2020
- News
Beyond the Plastisphere
consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million... View Details
- 01 Mar 2019
- News
INK: The Lessons of Blitzscaling
produces great results in some cases is that when there’s a winner-take-all or a winner-take-most market, the first company to achieve critical scale becomes the enduring market leader. It ends up becoming... View Details
Keywords: Jen McFarland Flint
- 01 Feb 1998
- News
Short Takes
designing and selling new products. "Marketers have to understand that consumers have a lot to deal with when they bring a new technology into the home," she notes. "In this... View Details
Keywords: Judith A. Ross
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
abilities. “I liked the compete-and-cooperate culture at HBS,” says the social chair of Section B. “You help each other and you want to be the best.” McNerney furthered his education through positions at the gold standards in View Details
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his View Details
- 01 Jun 2011
- News
New Venture Winner Mines E-Waste
Representing the HBS Association of Northern California, BioMine, cofounder and CEO Bradoo’s company, received the 2011 Alumni New Venture Contest’s $25,000 first prize for its plan to mine the 40 million tons of “e-waste” generated... View Details
- 01 Jun 2008
- News
Immersion Program Digs Deep
contexts,” remarks Abrami, a fluent speaker of Chinese and Vietnamese who has lived in both countries. Another project proposed an e-solution to meet the needs of consumers who must finish newly purchased... View Details
- 01 Dec 2009
- News
Hope for Reform Dims
excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of... View Details
- 04 Sep 2019
- News
Action Plan: A New ’Cue
marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three... View Details
Keywords: April White
- 17 Feb 2011
- News
Field Report: Rwanda
Karisimbi Partners, a three-person private consulting group that works with small- to mid-sized enterprises. “The idea behind Karisimbi’s model is that sustained economic growth in Rwanda requires private enterprise, reform, and View Details
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food... View Details
Keywords: Garry Emmons
- 01 Apr 1997
- News
HBS Duo Offers Personalized Career Assessment
Considering a new career or an exciting but daunting job opportunity? Wondering if you need to change direction in your professional life? From the newly minted MBA to the... View Details
Keywords: Bob Binstock
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
much sought-after speaker on social marketing and nonprofit management issues. "Breast cancer creates tremendous fear and panic and claims far too many lives," Langer observes. "But a lot can be done to... View Details
- 13 Nov 2018
- News
Building a New Real Estate Investment Model
renting than any time in the last five decades, and Davis knew there was a market opportunity here. Yet Davis moved in the opposite direction of many real estate investors. He didn’t target big states with... View Details
- 22 Feb 2022
- News
Launch Codes
I’ve had to really think hard about what it means to balance. Not only the most common interpretations, like work-life balance, but also the short view of being first to View Details