Publications

September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

Educators

5 Dec 2012
Other Presentation

Recent Developments in Competitiveness and Strategy

By: Michael E. Porter

Creating Shared Value and U.S. Competitiveness Presentation at Porter Prize Japan View Details

Keywords: U.S. Competitiveness; Society; Japan

Read Now

July 2013
Supplement

Bancaja: Developing Customer Intelligence. Spreadsheet Supplement

By: Francisco de Asis Martinez-Jerez

February 2013 (Revised March 2013)
Teaching Note

Uganda: The Constitution of Development (TN)

By: Catherine S. M. Duggan

2010
Chapter

Pension Fund Design in Developing Economies

By: Luis M. Viceira

Read Now

June 2008
Teaching Note

Amanco: Developing the Sustainability Scorecard (TN)

By: Robert S. Kaplan

Teaching Note for [inse107038]. View Details

Keywords: Balanced Scorecard; Strategy; Performance; Groups and Teams; Management Systems; Market Entry and Exit; Competition; Social Enterprise; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Latin America; Brazil

August 2003
Teaching Note

Pharmacyclics: Financing Research and Development (TN)

By: Malcolm P. Baker and Richard S. Ruback

Teaching Note for (9-201-056). View Details

Keywords: Pharmaceutical Industry; Medical Devices and Supplies Industry

December 1999 (Revised June 2000)
Teaching Note

SUPERVALU, Inc.: Professional Development Program TN

By: Francis Aguilar

Teaching Note for (9-900-019). View Details

Keywords: Food and Beverage Industry; Distribution Industry

November 1993
Case

Hardcard Project: Plus Development Corp. (A2)

By: Kim B. Clark

1994
Chapter

Ownership and Commitment in Development Projects

By: G. Forward, T. Eager and S. C. Wheelwright

Keywords: Ownership; Projects

1999
Chapter

British Trading Companies and Industrial Development

By: G. Jones

Keywords: Business Ventures; History; Great Britain

2003
Class Lecture

Sprint Selling and Turbo-Charged Market Development

By: Benson P. Shapiro

Keywords: Marketing Strategy

March 1988
Case

Productivity on Missile Development Program 309

By: J. Ronald Fox

February 1987 (Revised August 1989)
Case

Development of the Japanese Steel Industry

September 1986
Background Note

Dilemmas of Developing and Communicating Strategy

By: Joseph L. Badaracco Jr.