Designer Brands - Publications - Faculty & Research

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

Citation

Educators

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01 Mar 2023
News

March 2023 Alumni and Faculty Books

(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details

Keywords: Publishing Industries (except Internet); Information

01 Apr 1998
News

Going For The Summit

to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her company, iVillage -a network... View Details

Keywords: Caroline Chauncey

01 Jun 2014
News

A Look at Olook

André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details

Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade

April 2010
Teaching Note

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, Alison Comings and Bobbi Thomason

Teaching Note for [410021]. View Details

Keywords: Corporate Social Responsibility and Impact; Business and Community Relations; Health; Organizational Design; Factories, Labs, and Plants; Business Strategy; Business and Stakeholder Relations; Safety; Natural Environment; Brands and Branding; Interests; Partners and Partnerships; Food and Beverage Industry; China

Citation

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14 Sep 2007
Research & Ideas

How to Profit from Scarcity

scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity was View Details

Keywords: by John Quelch; Consumer Products; Advertising

03 Aug 2010
First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details

Keywords: Martha Lagace

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

sustainability is more achievable "if the concept is integrated into the business model at inception." And as Laura Howard put it, "This works best in small companies who can design their entire business and View Details

Keywords: by Jim Heskett

Profile

Colt Stander

Chances are there haven’t been many MBA candidates who have designed eyeglasses for Nickelodeon and Geoffrey Beene, or the mobile console for a micro-ablation tool used in surgical suites. “I’ve had the unusual experience,” Colt Stander... View Details

14 Mar 2014
Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details

Keywords: Consumer Products / Retail

Web

Online Digital Marketing Strategy Course | HBS Online

can use in my everyday career. Melody Pierce Explore the latest trends impacting your role or organization and develop a foundation in digital marketing. The course provided tangible and tactical strategies that can be immediately implemented. Reagan Weeks View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

will harness the great capability of the museum's curators and its collection while also maintaining an umbrella identity for what the museum is doing as a whole." Not for Profit While its IRS designation 501(c)(3) connotes a... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Mar 2012
News

Sun Dress

and microfibers with embedded UVA and UVB titanium dioxide blockers,” explained the Sydney Morning Herald (December 7, 2011). “The range is designed to look and feel like everyday clothing while shielding people from cancer-causing UV... View Details

Keywords: skin cancer; Clothing and Clothing Accessories Stores; Retail Trade

25 Feb 2020
News

Case Study: The Credit Bureau

Illustration by Brown Bird Design Walk the streets of New York City around the first of the month, and you’ll see the symptoms: orphaned couches, credenzas, and swivel chairs that were left behind after a move. The problem, according to... View Details

Keywords: Jen McFarland Flint; Real Estate

14 Nov 2007
First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details

Keywords: Martha Lagace

19 Nov 2014
HBS Case

Marketing Marijuana

against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head shops? View Details

Keywords: by Michael Blanding; Food & Beverage

Web

Field Course: Life Sciences Venture Creation - Course Catalog

especially given recent market conditions. This course is a practical, hands-on field course primarily designed for students who are very serious about pursuing entrepreneurship within the life sciences, including therapeutics, medical... View Details

21 May 2025
Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

scheduled a call to explore potential projects and align on goals. “They had never had an intern before, so this was a brand new program that we workshopped together based on both of our expectations,” Jessica said. View Details

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details

Keywords: by Jen McFarland Flint; Retail

22 Feb 2022
News

Savings and Loam

finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance

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