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Show Results For
- All HBS Web
(4,315)
- People (8)
- News (554)
- Research (3,136)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,077)
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- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details
- 01 Mar 2014
- News
My HBS Eureka Moment
Just Do It — Ralph Sultan (MBA 1960) Hold Your Tongue — Dick MacKinnon (MBA 1962) Find Your Place — Rusty McClure (MBA 1975) Be Prepared — Peter Kiernan (MBA 1965) Know Your Market — Steve Frenkiel (MBA 2007) Ask the Right Questions —... View Details
- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
launched programs to sell MedKaz to each prospective market segment—to consumers and groups with specific healthcare needs, to corporations that can offer MedKaz as an employee wellness benefit, and to such... View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
disease are likely to multiply. If the Midwest is able to maintain its high standards for agriculture, it has an opportunity to supply the needs of growing populations in other parts of the world. The U.S. “needs a long strategy” around agriculture, Black added. A... View Details
Keywords: Agriculture
- 01 Apr 2000
- News
A Place in the Sun
The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Jun 2011
- News
America the Unequal
surveyed approved of some inequality, but their ideal was far more equal than the current level. Why then, given the consensus on this more equal America, are Americans not clamoring for wealth redistribution? First, the expansion of View Details
- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
Keywords: Arts, Entertainment
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
Street, raising the specter of a credit market collapse that would cripple the economy. “It is an anxious time. It is probably even a dangerous time. It is a historic time. And it is a time that we’re going to be teaching about in our... View Details
- 01 Oct 1998
- News
A Career to Smile About
of acquired knowledge and experience across regions and nations is a key to business success. And with dozens of wildly different markets and ongoing geopolitical rearrangements, she knows that, be it toothpaste or any other View Details
Keywords: Dun Gifford, Jr.
- 01 Feb 2002
- News
Q&A: Wrestling with the Unthinkable
commensurate with military goals. Can the U.S. economy grow if the war on terrorism is prolonged and inconclusive? Because the American economy rides on the back of the American consumer, the fundamental issue is whether we can restore View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation,... View Details
- 04 Dec 2014
- News
Hacking Health Care
new era,” he says. Sirois credits former professors Jeffrey F. Rayport (Managing in Cyberspace) and Howard H. Stevenson (Entrepreneurial Finance) with jump-starting his thinking. “It was like an epiphany,” he says. “There were lessons on learning how to leverage the... View Details
Keywords: Jill Radsken
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details
- 01 Mar 2009
- News
Damon Silvers
that trouble was coming, just as the fact that in the United States consumer consumption has gone from 65 percent to 70 percent of GDP since 1970. The idea that the United States can maintain 300 million people in a broadly middle-class... View Details
- 17 Nov 2015
- News
Carbon Neutral
to drive a cheaper car, or insulate their house and be a little more energy efficient,” says Minnick. At the same time, however, the plan would use the extra revenues generated from the carbon fee to issue a tax credit to middle-class View Details
Keywords: Michael Blanding
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer goods design,... View Details
- 25 Aug 2022
- News
The Exchange: The Road Ahead for Crypto
From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist and hit a total View Details
- 01 Apr 1998
- News
World Class Learning
'96), was recently promoted to director of National Accounts with L'Oreal in Spain. "Prior to my MBA studies," says Baeza, a Swiss native, "I had been working in Switzerland for Nivea for four years as a group product manager in the View Details
Keywords: Eileen K. McCluskey