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- All HBS Web
(1,941)
- People (3)
- News (869)
- Research (833)
- Events (1)
- Multimedia (6)
- Faculty Publications (181)
- December 2013 (Revised March 2016)
- Case
Managing Online Reviews on TripAdvisor
By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry
Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
- Profile
Ruzwana Bashir
Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted... View Details
- 23 Sep 2024
- Blog Post
HBS Latino Student Association Spotlight: Sebastian Forero (MBA 2025)
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
specific culture of the firm. Maybe that went out of balance. Second, we need to reconsider the idea that the CEO is somebody who simply leads an economic entity. We have to think about what it means in the 21st century for businesspeople... View Details
Keywords: by Roger Thompson
- 15 Oct 2009
- Working Paper Summaries
Mixed Source
- Research Summary
The Role of Information Technology in the Provision of Services
By: James I. Cash
James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and... View Details
Keywords: Martha Lagace
- 27 Sep 2024
- Blog Post
HBS Latino Student Association Spotlight: Lorraine Bichara Assad (MS/MBA 2026)
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
- 05 May 2022
- Blog Post
Celebrating Asian American & Pacific Islander Heritage Month at HBS
May is Asian American & Pacific Islander (AAPI) Heritage Month. The Asian Affinity Business Association (AABA), in collaboration with students and organizations across campus, is proud to share and honor... View Details
- 23 Apr 2019
- Blog Post
Propel Your Career Forward with Some of Our Favorite Books
HBS Career & Professional Development is excited to share with you some of our favorite books from the Harvard community that will help you propel your career forward. Covering topics including authentic leadership, thinking... View Details
- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
community's use of the traditional acronym "LGBT." In ensuing discussions, they sought a name that would be most welcoming as a club and community at Harvard Business School, while remaining... View Details
- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And... View Details
Keywords: by Michael Blanding
- 27 Sep 2017
- Blog Post
Meet the Latino Student Association
The Latino Student Organization (LASO) at the Harvard Business School is dedicated to fostering a collaborative community of aspiring Latino business leaders who wish to pursue a career in the United States. We provide resources View Details
Keywords: All Industries
- 24 Sep 2024
- Blog Post
HBS Latino Student Association Spotlight: Thalia Rey (MBA 2025)
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
of thought. He said, "for a leader to be transparent he should have had inculcated an environment of TRUST beforehand, which means he cannot suddenly become candid about his apprehensions." Dora Bonnet commented, the role of... View Details
Keywords: by Jim Heskett
- 16 Jun 2009
- First Look
First Look: June 16
use is predictable. We conclude that the convergence project between the FASB and IASB should be dismantled and that competition between the two bodies would be the most practical View Details
Keywords: Martha Lagace
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.