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Show Results For
- All HBS Web
(1,910)
- People (3)
- News (835)
- Research (831)
- Events (1)
- Multimedia (5)
- Faculty Publications (177)
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And... View Details
Keywords: by Michael Blanding
- 24 May 2023
- Blog Post
Get to Know Class Day Speaker Adán Acevedo
graduation ceremonies. It is planned and conducted by a committee of second-year MBA students. When asked about what Commencement means to him, Acevedo is uncharacteristically at a loss for words. “I cannot... View Details
- 03 Jul 2012
- First Look
First Look: July 3
Understanding Variation across Local Communities Authors:Christian Seelos, Johanna Mair, Julie Battilana, and M. Tina Dacin Publication:In Communities View Details
Keywords: Sean Silverthorne
- 11 Feb 2015
- HBS Seminar
EVENT POSTPONED - Ohad Barzilay, Tel Aviv University
- April 19, 2018
- Article
4 Ways to Improve Your Content Marketing
By: Frank V. Cespedes and Russ Heddleston
In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details
Cespedes, Frank V., and Russ Heddleston. "4 Ways to Improve Your Content Marketing." Harvard Business Review (website) (April 19, 2018).
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
of thought. He said, "for a leader to be transparent he should have had inculcated an environment of TRUST beforehand, which means he cannot suddenly become candid about his apprehensions." Dora Bonnet commented, the role of... View Details
Keywords: by Jim Heskett
- 05 Mar 2021
- Blog Post
Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear
When I started at HBS in the fall of 2020, I had one goal in mind: to challenge myself. I previously worked in communications at Cloudflare, a security, performance and reliability company founded in 2009 by... View Details
- 20 Apr 2023
- Blog Post
Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job
their employers. “Research suggests that an employee’s first 90 days will in large part determine his or her performance, longevity, and contribution to the company,” he shares. Therefore, a successful onboarding program designed View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- 23 Apr 2019
- Blog Post
Propel Your Career Forward with Some of Our Favorite Books
HBS Career & Professional Development is excited to share with you some of our favorite books from the Harvard community that will help you propel your career forward. Covering topics including authentic leadership, thinking... View Details
- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
employees in a changed workplace. “The problem we found is that we have stereotypical expectations of what it means to be passionate,” says Jachimowicz, who conducted the study with doctoral students Kai Krautter of HBS View Details
Keywords: by Ben Rand
- 21 Nov 2024
- Blog Post
Thoughts on the JD/MBA From a Recent Grad
extracurricular and social activities. In addition, JD/MBA students have their own community and alumni network. I sometimes have been asked whether I missed out on anything by... View Details
- February 2008 (Revised April 2008)
- Case
Avaya (A)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
the same view, he says. Implications beyond universities While the study focuses specifically on academic research, it may also have meaning for other organizations, Duede says—those that similarly lean on employees for their ability to... View Details
Keywords: by Ben Rand
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less... View Details
Keywords: by Dina Gerdeman
- February 2008 (Revised May 2009)
- Supplement
Avaya (D): Early Results of the Demand Generation Initiative
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
- February 2008
- Supplement
Avaya (C): Implementing Demand Generation in Brazil
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Godes, David B. "Avaya (C): Implementing Demand Generation in Brazil." Harvard Business School Supplement 508-050, February 2008.
- February 2008
- Supplement
Avaya (B)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Godes, David B. "Avaya (B)." Harvard Business School Supplement 508-049, February 2008.
- 20 Jun 2023
- Research & Ideas
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
It doesn’t matter if you’re crafting a pitch for tech investors, consumers, or election-season voters. If you want your target audience to remember your message the next day, tell a story. That’s one of the findings of a new study by Thomas Graeber, assistant professor... View Details
Keywords: by Scott Van Voorhis