Publications

December 2022
Case

Mission Produce in 2022

By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred

Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile

12 Nov 2018
Blog Post

Student Portraits - Armed Forces Alumni Association

canopy as the final seconds counted down. Three, two, one The practice bomb detached and fell away. My student snatched the stick into her lap and wrenched the nose of the plane away from the ground. We arced upwards towards the cloudless, blue View Details

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

20 Jan 2023
News

Free Spirits

looks out over the sea of guests gathered on the California coast. From across the room she locks eyes with Mariah Wood (MBA 2022). Together, Royle and Wood cofounded Tilden Cocktails, which is sharing the spotlight for a moment. Everyone... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

01 Jun 2008
News

You Only Thought You Were Republican

Guide You’ll Ever Need (among other books), range from placing tort-reform initiatives on the California ballot to following the Parliament cigarette plane and its ad banner (“Parliament: the perfect recess”) over Long Island beaches with... View Details

Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Educational Services; Government

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

Business School. Tedlow spent several years researching and interviewing Grove, to the point of inhabiting a small cubicle in Intel's Santa Clara, California headquarters. Although Grove participated with Tedlow, he did not review the... View Details

Keywords: by Sean Silverthorne; Computer

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California