Publications

2010
Book

Rethinking the MBA: Business Education at a Crossroads

By: Srikant M. Datar, David A. Garvin and Patrick Cullen

"Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now... View Details

Keywords: Change Management; Transformation; Business Education; Curriculum and Courses; Organizational Change and Adaptation; Problems and Challenges

21 Feb 2005
Op-Ed

Is Business Management a Profession?

emerged and competed with one another in the early decades of university business education. The first was a simple aggregation of courses taught... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

October 2010 (Revised January 2012)
Case

Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market

By: Josh Lerner and Yiwen Jin

The private equity group Hony Capital considers what to do with their investment in Zoomlion, which has been successful to date. The question is whether to take their money off the table or to invest in their acquisition of a large Italian competitor. View Details

Keywords: Private Equity; Financial Strategy; Investment; Emerging Markets; Financial Services Industry; China

October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

September 2006 (Revised December 2006)
Case

Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency

By: Lynda M. Applegate, Ajay Vinze, T. S. Raghu and Minu Ipe

In the post-9/11 era information technology enablement for emergency preparedness and response have taken on increased significance. Public health organizations like ADHS play a critical role in any statewide preparation for large scale emergencies. With issues like... View Details

Keywords: Problems and Challenges; Information Technology; Health Care and Treatment; Business Processes; Service Delivery; National Security; Health Industry; Public Administration Industry; Arizona

12 Jun 2009
Research Event

Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity

prosperity is widely and legitimately shared; and building a new global system that works for the citizens of all nations. Confronting these challenges represents a historic... View Details

March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Information Technology Industry; Media and Broadcasting Industry; Sports Industry; Video Game Industry; North and Central America; Europe; Asia

December 2005 (Revised April 2007)
Case

The Pilgrim Assurance Building

By: Robin Greenwood, David S. Scharfstein and Arthur I Segel

A local real estate developer has to decide how much to bid for a Boston office building in 2005. View Details

Keywords: Buildings and Facilities; Decisions; Investment; Bids and Bidding; Real Estate Industry; Boston

November 2019
Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry

February 1999 (Revised March 2004)
Case

JAFCO America Ventures, Inc.: Building A Venture Capital Firm

By: Walter Kuemmerle, Kiichiro Kobayashi and Chad S Ellis

JAFCO, a large Japanese venture capital firm, is making a second attempt to enter the U.S. venture capital market. The U.S. subsidiary, JAFCO America Ventures, is in the midst of a challenging turnaround. Going forward, the U.S. subsidiary's leadership needs to make a... View Details

Keywords: Venture Capital; Market Entry and Exit; Multinational Firms and Management; Corporate Strategy; Financial Services Industry; Japan; United States

2015
Chapter

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron

This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details

Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Value; Negotiation Deal

April 2006 (Revised October 2008)
Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details

Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)

May 2009
Teaching Note

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market (TN)

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen

Teaching Note for [809099]. View Details

Keywords: Business Model; Applications and Software; Innovation and Invention; Opportunities; Business Growth and Maturation; Service Operations; Problems and Challenges; Web Services Industry; Information Technology Industry

April 2013
Article

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu

This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details

Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

purpose” as a way to build trust and in so doing achieve both impressive economic results and positive social impact. The book demonstrates how purpose-driven View Details

Keywords: by Ranjay Gulati

2021
Working Paper

The Business of K-12 Education in China

By: Geoffrey Jones and Yuhai Wu

This working paper examines the evolution of K-12 education in China, especially between 1985 and the present day, drawing extensive interviews with participants in the educational sector. China has been hugely successful in reaching almost 100 percent literacy,... View Details

Keywords: K-12 Education; China; Real Estate; Early Childhood Education; Performance Evaluation; Teaching; Governing Rules, Regulations, and Reforms; Personal Development and Career; Social Issues; Nonprofit Organizations; Private Sector; Education Industry; Real Estate Industry; China