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      • October 2002 (Revised May 2004)
      • Case

      Starbucks and Conservation International

      By: James E. Austin and Cate Reavis
      Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
      Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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      Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
      • July 2002 (Revised August 2014)
      • Case

      WellSpace Treatment Centers for Complementary and Alternative Medicine (A)

      By: Regina E. Herzlinger, Jun HuangPu and Bing Lin
      How should WellSpace, a venture capital-backed purveyor of alternative health services, expand? Although it was nearing breakeven in its first location, the right business model remained unclear. View Details
      Keywords: Business Model; Entrepreneurship; Venture Capital; Health Care and Treatment; Innovation and Invention; Service Delivery; Health Industry
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      Herzlinger, Regina E., Jun HuangPu, and Bing Lin. "WellSpace Treatment Centers for Complementary and Alternative Medicine (A)." Harvard Business School Case 303-017, July 2002. (Revised August 2014.)
      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • March 2002
      • Case

      2002 Global Coffee Summit: Searching for Solutions

      By: Ray A. Goldberg and James M Beagle
      Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details
      Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry
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      Goldberg, Ray A., and James M Beagle. "2002 Global Coffee Summit: Searching for Solutions." Harvard Business School Case 902-422, March 2002.
      • March 2002 (Revised October 2002)
      • Case

      Akamai's Underwater Options (A)

      By: Brian J. Hall, Houston Lane and Jonathan Lim
      Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various... View Details
      Keywords: Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits
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      Hall, Brian J., Houston Lane, and Jonathan Lim. "Akamai's Underwater Options (A)." Harvard Business School Case 902-069, March 2002. (Revised October 2002.)
      • February 2002 (Revised May 2003)
      • Case

      Endeca Technologies (A)

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details
      Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Technologies (A)." Harvard Business School Case 802-141, February 2002. (Revised May 2003.)
      • January 2002 (Revised August 2006)
      • Background Note

      New Venture Financing

      By: Howard H. Stevenson and Michael J. Roberts
      Describes the various alternative financing alternatives available to new ventures. A rewritten version of an earlier note. View Details
      Keywords: Financing and Loans; Business Startups
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      Stevenson, Howard H., and Michael J. Roberts. "New Venture Financing." Harvard Business School Background Note 802-131, January 2002. (Revised August 2006.)
      • December 2001 (Revised April 2003)
      • Case

      Delays at Logan Airport

      By: V.G. Narayanan and George Batta
      Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing are two alternatives being considered. View Details
      Keywords: Price; Problems and Challenges; Decision Making; Mathematical Methods; Air Transportation Industry; Service Industry; Boston
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      Narayanan, V.G., and George Batta. "Delays at Logan Airport." Harvard Business School Case 102-011, December 2001. (Revised April 2003.)
      • December 2001 (Revised February 2006)
      • Background Note

      An Options-led Approach to Making Strategic Choices

      By: Jan W. Rivkin
      Summarizes some of the pitfalls of conventional strategic planning processes and proposes an alternative approach to making strategic choices. View Details
      Keywords: Decisions; Management Practices and Processes; Strategic Planning; Strategy
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      Rivkin, Jan W. "An Options-led Approach to Making Strategic Choices." Harvard Business School Background Note 702-433, December 2001. (Revised February 2006.)
      • October 2001
      • Supplement

      R&R

      By: Howard H. Stevenson and Amy Blitz
      Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience,... View Details
      Keywords: Entrepreneurship; Business Startups; Cost; Social and Collaborative Networks; Experience and Expertise
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      Stevenson, Howard H., and Amy Blitz. "R&R." Harvard Business School Video Supplement 802-802, October 2001.
      • October 2001 (Revised March 2002)
      • Case

      Bluefin Robotics

      By: Joseph B. Lassiter III and David Kiron
      Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
      Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
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      Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
      • May 2001
      • Article

      Parallel and Sequential Testing of Design Alternatives

      By: C. Loch, C. Terwiesch and S. Thomke
      Keywords: Design
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      Loch, C., C. Terwiesch, and S. Thomke. "Parallel and Sequential Testing of Design Alternatives." Management Science 47, no. 5 (May 2001).
      • December 2000
      • Background Note

      Intellectual Asset Valuation

      By: Lynda M. Applegate and Gavin Clarkson
      Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to... View Details
      Keywords: Valuation; Intellectual Property
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      Applegate, Lynda M., and Gavin Clarkson. "Intellectual Asset Valuation." Harvard Business School Background Note 801-192, December 2000.
      • November 2000
      • Case

      FireDrop

      By: William A. Sahlman and Michael J. Roberts
      Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent).... View Details
      Keywords: Business Model; Internet and the Web; Communication Technology; Venture Capital; Technological Innovation; Information Technology Industry
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      Sahlman, William A., and Michael J. Roberts. "FireDrop." Harvard Business School Case 801-214, November 2000.
      • October 2000
      • Case

      Tree Values

      By: Richard S. Ruback and Kathleen Luchs
      Describes two alternative tree cutting strategies. The first is to cut all trees that are at least 12 inches in diameter at breast height. The second is to thin the forest by cutting less desirable trees immediately and harvesting the crop trees later. The case... View Details
      Keywords: Strategy; Decision Making; Cash Flow; Decision Choices and Conditions; Management Practices and Processes; Value Creation; Forestry Industry
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      Ruback, Richard S., and Kathleen Luchs. "Tree Values." Harvard Business School Case 201-031, October 2000.
      • October 2000 (Revised October 2001)
      • Case

      adM@rt(A)

      By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
      Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
      Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
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      McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
      • July 2000
      • Case

      Aerospace Technologies, Inc.

      By: Paul M. Healy and Jacob Cohen
      Ben Galil's privately held engineering consulting firm represents aerospace products manufacturers in Israeli government biddings. The company incurs expenses for years before getting paid. This case deals with the alternative methods for booking revenues and expenses... View Details
      Keywords: Accrual Accounting; Accounting; Revenue; Cost; Business or Company Management; Profit; Engineering; Bids and Bidding; Government and Politics; Private Ownership; Consulting Industry; Israel
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      Healy, Paul M., and Jacob Cohen. "Aerospace Technologies, Inc." Harvard Business School Case 101-003, July 2000.
      • April 2000
      • Supplement

      BRL Hardy: Globalizing an Australian Wine Company

      By: Christopher A. Bartlett
      Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
      Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
      • December 1999 (Revised November 2000)
      • Background Note

      Pricing and Market Making on the Internet

      By: Robert J. Dolan and Youngme E. Moon
      Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
      Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
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      Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
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