Publications

Educators

October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry

Educators

November 2000
Case

Dean Foods

By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack

After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details

Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry

Educators

01 Dec 2019
News

In My Humble Opinion: Taking Attendance

in Calgary on a project for Hyatt in the dead of February, eating a bison burger, and I hadn’t been home in months,” she recalls. “I thought, you know, I probably should start looking.” That moment of clarity led to a project manager View Details

Keywords: Julia Hanna; public education; leadership; charter schools; career paths; work-life balance; Elementary and Secondary Schools; Educational Services

Web

2.1.4 Classroom Non-Attribution | MBA

arguments—sometimes because they deeply believe in them, sometimes because they’re exploring what they believe, and sometimes because they’re trying to understand a contrary view or have been asked by the professor to take a position with... View Details

William Irrgang

Irrgang continued Lincoln’s strong financial performance - weathering two recessions while maintaining productivity and securing Lincoln Electric’s leadership position in the arc-welding equipment and supply business. Irrgang’s... View Details

Keywords: Fabricated Goods

11 Sep 2007
First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a View Details

Keywords: Martha Lagace

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

December 2012
Article

The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

By: Francesca Gino and Bradely R. Staats

What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details

Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco

Read Now

March–April 2013
Article

Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations

By: Tsedal Neeley

How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this... View Details

Keywords: Organizations; Status and Position; Loss; Spoken Communication; Emotions; Attitudes; Behavior; Globalization

Article

The Factor Environmental Ratings Miss

By: Auden Schendler and Michael W. Toffel

There's a problem with most major environmental rankings of businesses: too often, the ratings fail to incorporate advocacy activities that influence environmental regulation. View Details

Keywords: Governing Rules, Regulations, and Reforms; Problems and Challenges; Rank and Position; Environmental Sustainability; Power and Influence