New Product Adoption - Publications - Faculty & Research

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

were instituted, the company’s most productive salespeople left the firm at a significantly higher rate (28 percent) than other agents. The result was a 6 percent sales decline. However, among those who stayed, their workloads did not... View Details

Keywords: by Boris Groysberg and Sarah Abbott

Web

National Markets - The Art of American Advertising

changed the American marketplace. Over 240,000 miles of track laid across the country from 1830 to 1910 required the quick and efficient production of railroad equipment and supplies. This thriving new... View Details

08 Aug 2006
First Look

First Look: August 8, 2006

microfinance and product design to open a new market segment based on the needs of low-income customers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805064 ... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

articles. Much of Porter's thinking originally appeared in the pages of the Harvard Business Review. Eleven of those seminal articles are collected in On Competition, a book published by the Harvard Business School Press. In addition, Porter has contributed an... View Details

Keywords: Re: Michael E. Porter

01 Mar 2010
News

John Crowley’s Extraordinary Measures

two youngest children, who were born with a rare and often fatal neuromuscular disorder. Watching its production was, alternately, an unreal, thrilling, and deeply emotional experience for the Crowley family. Less than a year after... View Details

Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

expansion," Ghemawat argues. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. An expert on global strategy, Ghemawat lays out an action plan for business in... View Details

Keywords: by Martha Lagace

13 Jul 2010
First Look

First Look: July 13

Abstract This paper empirically investigates how market leadership influences firm propensity to adopt new business process innovations. Using a unique data set spanning roughly 35,000 plants in 86 U.S.... View Details

Keywords: Martha Lagace

Web

Request more information | HBS Courses | HBS Online

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Research Summary

Overview

By: Boris Vallee

Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details

07 Sep 2011
First Look

First Look: Sept. 7

view. This stand-alone book tells the inspiring story of a new generation of mice who begin to reexamine what others have taken for granted and to ask the important questions. Rather than simply accepting their fate and dutifully chasing... View Details

Keywords: Sean Silverthorne

09 May 2021
Blog Post

Meet the MoMBAs – Persisting Through a Difficult Year

similarly nuanced effect on Americans. For mothers, particularly student mothers, COVID-19 has brought about a host of new challenges, including childcare, isolation, a million decisions on risk tolerance, and increased burdens. It also... View Details

24 Jul 2007
First Look

First Look: July 24, 2007

generated by the primary product to improve the process efficiency of the by-product. We also examine the market structure where two firms practice by-product synergy, as well as conditions under which the by-product becomes the primary... View Details

Keywords: Martha Lagace

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

must grapple with it. Khurana lays out his institutional analysis and its repercussions in his new book, From Higher Aims to Hired Hands: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as... View Details

Keywords: by Martha Lagace; Education

March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

Citation

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26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

What should business leaders know about the ambitions of Russia, China, and the European Union? They should know how geopolitical conditions exert enormous pressure on companies, according to Harvard Business School professor D. Quinn Mills and coauthor Steven... View Details

Keywords: by Martha Lagace

31 Mar 2009
First Look

First Look: March 31, 2009

Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services... View Details

Keywords: Martha Lagace

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

roadmap. Engineers and product managers love it when they’re “left alone.” Take the time to do deeper customer discovery and requirements gathering. Customers might be more open to participating in beta tests, View Details

Keywords: by Jeffrey Bussgang

07 Sep 2021
Research & Ideas

Who Pays For Wildfire and Hurricane Damage? Everyone.

New Mexico homeowners might think their inland location buffers them from the financial toll of climate change, but they’re still paying for climate-related property damage occurring in coastal states. New research finds that homeowners in New Mexico and other states... View Details

Keywords: by Kristen Senz; Insurance

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

healthcare. After eight years in leadership roles at the Hospital for Special Surgery, Rentas joined the New York State Executive Chamber as Assistant Director of Health in 2020 amidst the COVID-19 pandemic. She has since returned to... View Details

December 2012 (Revised August 2020)
Case

Rodan + Fields Dermatologists

By: Das Narayandas, Michael Roberts and Liz Kind

The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to... View Details

Keywords: Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Consumer Products Industry; Consumer Products Industry; California

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