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  • Research Summary

Channel Stewardship

By: V. Kasturi Rangan
Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details
  • Teaching Interest

Cities, Structures, and Climate Shocks

By: John D. Macomber

This course is about building sustainable and resilient cities, future proofing real estate and infrastructure assets, and examining how businesses and investors find opportunities in climate adaptation.

The world faces substantial challenges in the face of... View Details

Keywords: Sustainability; Economic Development; Climate Finance; Migration; Climate Change; Adaptation; Urban Development; Real Estate Industry; Construction Industry; Energy Industry; Utilities Industry; Insurance Industry; Banking Industry
  • Research Summary

Climate Adaptation

By: John D. Macomber
It's clear that challenges like wildfires, river flooding, extreme heat, and storm surge are increasing. How will homeowners, businesses, instituations, goverments, and all of society decide what and whom to protect and what and whom to not protect? What is the timing?... View Details
Keywords: Climate Change; Climate Risk; Hurricanes; Fire Protection; Water Management; Insurance And Reinsurance
  • Research Summary

Clusters and Competition

By: Michael E. Porter
Porter is conducting ongoing research on the theory of clusters, or geographic concentrations of interconnected companies and institutions in a particular field. This work includes further development of cluster theory and its implications for management and public... View Details
  • Research Summary

Competing business models

By: Ramon Casadesus-Masanell
Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
  • Research Summary

Concentrated Capital Losses and the Pricing of Corporate Credit Risk

By: Emil N. Siriwardane

In studying the U.S. credit default swap (CDS) market, Professor Siriwardane has discovered that the selling of CDS protection is extremely concentrated, with five sellers accounting for nearly half the market. Further, in contrast to what neoclassical theory... View Details

  • Research Summary

Consumer-Brand Relationships and CRM

By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
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Corporate alignment with the EU taxonomy for sustainable activities: First evidence from financial accounting data

By: Alex Cheema-Fox, Megan Czasonis, Piyush Kontu and George Serafeim
What is sustainable? This question is of paramount importance given the trillions of assets invested according to different sustainability criteria. While until now we have had no standard for answering this question, the European Union's (EU) Taxonomy for sustainable... View Details
Keywords: Financial Accounting; Capital Expenditures; Revenues; Sustainability; Regulation; Accounting; Finance; Climate Change; Europe; European Union
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  • Research Summary

Corporate transparency and information disclosure strategies

By: Michael W. Toffel
This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy.  My prior research in this area explored why... View Details
Keywords: Transparency; Disclosure Strategy; Disclosure; Environment; Environmental Performance; Regulation; Supply Chain; Environmental Sustainability; United States
  • Research Summary

Creating and Consuming Brand Meaning

By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
  • Research Summary

Creating Corporate Value Added

By: Joseph L. Bower
In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
  • Research Summary

Creativity and Innovation

By: Teresa M. Amabile

Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details

Keywords: Creativity; Innovation
  • Research Summary

Cultural Entrepreneurship and the Business of the Arts

By: Rohit Deshpande
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Teaching Interest

Data Science and Artificial Intelligence for Leaders

By: Chiara Farronato
With artificial intelligence (AI)... View Details
Keywords: Data Science; Data Science And Analytics Management; Data Analytics; Data Analysis; Artificial Intelligence; Generative Ai; Generative Models
  • Research Summary

Democratic Governance and Decision Making

By: David A. Moss
Under what conditions are public policies in a democracy determined by special interests or, alternatively, by the general interest?  A good deal of academic work, particularly associated with the economic theory of regulation, suggests that special interests... View Details
  • Research Summary

Denial: Why Business Leaders Fail to Look Facts in the Face

By: Richard S. Tedlow
Richard S. Tedlow is currently working on a book concerning historical examples of outstanding businesspeople who faced daunting challenges.  The book is divided into two parts:  "Getting It Wrong" and "Getting It Right."  Many times,... View Details
  • Teaching Interest

DESIGN THEORY AND PRACTICE ES285

By: Roberto Verganti

Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
  • Research Summary

Developing Organizational Capabilities to Compete

By: Michael Beer

Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

  1. Capacity of the... View Details
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

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