Publications

23 Oct 2024
HBS Seminar

Rosa Ferrer, University of Pompeu Fabra and BSE

2006
Working Paper

The Effect of Dividends on Consumption

By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler

Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from stock... View Details

Keywords: Demand and Consumers; Personal Finance; Investment Return; Household

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01 Dec 2010
News

The Father of Modern Advertising

Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad... View Details

Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services

March 2003
Background Note

Monitoring the Health of Customer Relationships

By: Das Narayandas

Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details

Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations

28 Jan 2015
News

Newsfeeds, Beacons, and Google for Your Eyes: The Future of Shazam

August 2009
Case

Bank of America Sports Sponsorship

By: Stephen A. Greyser and John L. Teopaco

A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment. View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions; Partners and Partnerships; Management Analysis, Tools, and Techniques; Performance Evaluation; Financing and Loans; Marketing Strategy; Sports Industry

11 Jul 2005
Research & Ideas

The New International Style of Management

is inevitably reflected in the way these companies are managed. "There is an increasingly international style of management," declares HBS professor John Quelch, an expert in international View Details

Keywords: by Garry Emmons

31 Aug 2021
News

Impact of Returning to Offices on Employee, Manager Morale and Productivity

10 Sep 2010
Working Paper Summaries

The Impact of Corporate Social Responsibility on Investment Recommendations

Keywords: by Ioannis Ioannou & George Serafeim; Financial Services

03 Feb 2016
Research & Ideas

The State of Customer Service Leadership

today what business they are in, and you will still get too many answering in terms of products or services. This practice still exists more than five decades after the legendary Harvard Business School View Details

Keywords: by Jim Aisner; Retail

19 Dec 2012
News

The Unequal State of America: Does income inequality matter? And how?

30 Nov 2019
News

CIOs concerned IT not providing enough of a competitive edge

April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (B)

By: Sandra J. Sucher and Stacy McManus

When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details

Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry

01 Jun 2014
News

Innovation: An Orchestra of One

thought I'd try to play along with a YouTube video of Mendelssohn's Trio in D minor," says Chao. "It was such a clunky experience that I gave up after less than a minute. Music is about personal expression, and most View Details

Keywords: Julia Hanna; Arts, Entertainment

Article

Best Practices in Estimating the Cost of Capital: Survey and Synthesis

By: Robert Bruner, Kenneth M. Eades, Robert S. Harris and Robert F. Higgins

This paper presents the results of a cost-of-capital survey of 27 highly regarded corporations, ten leading financial advisers, and seven best selling textbooks and trade books. The results show close alignment among all these groups on the use of common theoretical... View Details

Keywords: Cost of Capital

Find at Harvard

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06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art View Details

Keywords: by Carmen Nobel; Advertising

12 Dec 2023
Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

mobilize organizational change quickly, untangle digital strategy, and reflect on socially responsible leadership. Take a look back at some of the books by Harvard Business School faculty members that hit the View Details

Keywords: by Danielle Kost

20 Sep 2006
Research & Ideas

The Power of Ordinary Practices

creativity is absolutely essential for current business success. I define creativity as producing novel, workable ideas and solutions to problems; innovation is implementing those ideas within an organizational context. You need novel and... View Details

Keywords: Re: Teresa M. Amabile

October 2022 (Revised February 2024)
Case

Masdar City: Aiming for Sustainable and Profitable Real Estate

By: Boris Vallee and Fares Khrais

Masdar City broke ground in 2008 and was conceived by the Abu Dhabi government to be an international beacon of innovation in sustainable energy and real estate. It was also to be a profitable investment for the government. At first glance, the two goals pulled in... View Details