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  • All HBS Web  (12,947)
    • People  (32)
    • News  (2,310)
    • Research  (8,673)
    • Events  (98)
    • Multimedia  (124)
  • Faculty Publications  (6,735)
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  • October 29, 2020
  • Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Keywords: Brands and Branding; Business Model; Adaptation; Framework
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Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
  • February 2020
  • Case

Drift: The First Sales Hire

By: Mark Roberge
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details
Keywords: Entrepreneurship; Growth Management; Salesforce Management; Selection and Staffing
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Roberge, Mark. "Drift: The First Sales Hire." Harvard Business School Case 820-103, February 2020.
  • 20 May 2016
  • Other Presentation

Competing to Change the World: Creating Shared Value

By: Michael E. Porter
The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community
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Porter, Michael E. "Competing to Change the World: Creating Shared Value." Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands, May 20, 2016.
  • 18 May 2016
  • Other Presentation

Competing to Change the World: Creating Shared Value

By: Michael E. Porter
The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community; United States
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Porter, Michael E. "Competing to Change the World: Creating Shared Value." ZfU Seminar, ZfU International Business School, Zürich, Switzerland, May 18, 2016.
  • November 2010
  • Article

The Litigation of Financial Innovations

By: Josh Lerner
This paper examines the litigation of patents relating to financial products and services. I show that these grants are being litigated at a rate 27 to 39 times greater than that of patents as a whole. The patents being litigated are disproportionately those issued to... View Details
Keywords: Patents; Lawsuits and Litigation; Finance
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Lerner, Josh. "The Litigation of Financial Innovations." Journal of Law & Economics 53, no. 4 (November 2010): 807–831.
  • January 2012 (Revised March 2012)
  • Case

Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market

By: Lauren Cohen and Christopher Malloy
This case examines Dimensional Fund Advisors (DFA)'s decision to enter the retirement market with their new "Dimensional Managed DC" product, a complete retirement solution that aimed to provide investors with what they really wanted: the same standard of living in... View Details
Keywords: Retirement; Asset Management
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Cohen, Lauren, and Christopher Malloy. "Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market." Harvard Business School Case 212-068, January 2012. (Revised March 2012.)
  • February 2011
  • Supplement

Carbon Trading Simulation: Brown Cement Inc.

By: Peter A. Coles
This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing... View Details
Keywords: Decisions; Economics; Investment; Business or Company Management; Market Design; Pollutants
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Coles, Peter A. "Carbon Trading Simulation: Brown Cement Inc." Harvard Business School Supplement 911-052, February 2011.
  • February 2011
  • Case

Chegg: Textbook Rental Takes Flight

By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California
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Eisenmann, Thomas R., William A. Sahlman, and Evan W. Richardson. "Chegg: Textbook Rental Takes Flight." Harvard Business School Case 811-077, February 2011.
  • September 1986 (Revised April 1990)
  • Case

Mueller-Lehmkuhl GmbH

Mueller-Lehmkuhl sells apparel fasteners and rents attaching machines. It views these two products as effectively a single item and prices them accordingly, the fasteners at high profit and its attaching machines at a loss. The cost system allocates the cost of the... View Details
Keywords: Cost Accounting; Profit; Manufacturing Industry; Apparel and Accessories Industry; Japan; Germany
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Cooper, Robin. "Mueller-Lehmkuhl GmbH." Harvard Business School Case 187-048, September 1986. (Revised April 1990.)
  • December 1998 (Revised January 2001)
  • Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan
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Bartlett, Christopher A., and Anthony St. George. "Acer, Inc.: Taiwan's Rampaging Dragon." Harvard Business School Case 399-010, December 1998. (Revised January 2001.)
  • 19 May 2015
  • News

The Must-Have Effect: When an Upgrade is Available, People Tend to Break What They'd Like to Replace

  • 06 Jul 2006
  • News

Kraft's Innovation Challenge

  • 08 May 2020
  • News

Why the Unemnployment Rate is 15 Percent. Here's Why the Stock Market Doesn't Mind.

  • News

Financing high-potential entrepreneurship

  • 14 Apr 2016
  • News

Are You Too Stressed to Be Productive? Or Not Stressed Enough?

  • 27 Apr 2018
  • HBS Seminar

Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

  • March 2024
  • Case

Biomanufacturing Decentralization by Stämm

By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal
In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Selection and Staffing; Technological Innovation; Science-Based Business; Business Strategy; Commercialization; Growth and Development Strategy; Product Launch; Research and Development; Biotechnology Industry; Latin America; South America; Argentina; Buenos Aires
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Gompers, Paul A., Jenyfeer Martínez Buitrago, and Mariana Cal. "Biomanufacturing Decentralization by Stämm." Harvard Business School Case 824-190, March 2024.
  • 10 Dec 2021
  • Research & Ideas

Truth Be Told: Unpacking the Risks of Whistleblowing

things, they can resolve it internally more quickly and in a more efficient way than if it goes to regulators. Although we don’t study this, I think it could also empower employees to feel ownership of the company because they’re helping in the overall growth and View Details
Keywords: by April White
  • 09 Sep 2015
  • HBS Seminar

Judith A. Chevalier, Yale University

  • Web

Business History - Faculty & Research

production technology who used attorneys in connection with his patenting work at a time when Japan was still in the process of formally institutionalizing its patent attorney system. In accordance with Lamoreaux and Sokoloff's... View Details
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