Publications

January 2001 (Revised February 2002)
Case

Rambus, Inc.: Commercializing the Billion Dollar Idea

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details

Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry

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01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The centerpiece of the Jay-Z marketing... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

Web

Data: The Ever-Expanding Frontier - Race, Gender & Equity

from informed and discerning minds. “All data science is political. It’s impossible to take a dataset and analyze it in a “perfectly objective” way. Because you’re always going to be putting on there some type of value judgment about what... View Details

07 Apr 2009
First Look

First Look: April 7, 2009

average, use unverifiable discretion to convey private information on future cash flows; in contrast, agency theory predicts managers, on average, use unverifiable discretion opportunistically. We test these alternative hypotheses using a... View Details

Keywords: Martha Lagace

Article

Cybersecurity Features of Digital Medical Devices: An Analysis of FDA Product Summaries

By: Ariel Dora Stern, William J. Gordon, Adam B. Landman and Daniel B. Kramer

Objectives:
To more clearly define the landscape of digital medical devices subject to U.S. Food and Drug Administration (FDA) oversight, this analysis leverages publicly available regulatory documents to characterise the prevalence and trends of software and... View Details

Keywords: Digital; Medicine; FDA; Health Care and Treatment; Applications and Software; Safety; Cybersecurity; Medical Devices and Supplies Industry

Read Now

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details

Keywords: Multiple alumni

11 Jan 2019
Blog Post

The ABCs of Recruiting at HBS

different recruiters.baker l B – Baker. Baker Library holds the preeminent collection of contemporary and historic business information in the world. Students can leverage the library to research companies and View Details

01 Mar 2018
News

Case Study: On the Record

Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details

Keywords: April White

Web

Leading Race Work in Business Schools - Race, Gender & Equity

7, 2020 and was built in part from research conducted during Harvard Business School’s 50th anniversary of the founding of the African American Student Union (AASU) in 2018 (visit Agents of Change website for more information about and... View Details

01 Dec 2020
News

Kill Groupthink

and your organization. Escape the bubble. With more than 90 percent of our information-gathering happening online these days, we are subject to more and more confirmation bias in the information we consume. The result is de facto tunnel... View Details

December 2024 (Revised January 2025)
Technical Note

A Guide to the Vocabulary, Evolution, and Impact of Artificial Intelligence (AI)

By: Shane Greenstein, Nathaniel Lovin, Scott Wallsten, Kerry Herman and Susan Pinckney

A note on the vocabulary, evolution, and impact of AI. View Details

Keywords: Artificial Intelligence; Software; AI and Machine Learning; Technology Adoption; Technological Innovation; Technology Industry

19 Jun 2013
Research & Ideas

Analyzing Institutions to Solve Big Problems

does not do anything to destroy the underlying rigor." —Rosabeth Moss Kanter In his introductory remarks, Marquis cited the ever-changing health-care industry as an example of why institutional analysis is important. "It is a... View Details

Keywords: by Carmen Nobel & Anna Secino

13 May 2008
First Look

First Look: May 13, 2008

dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint-venture rivals who benefited from perks... View Details

Keywords: Martha Lagace

February 2009 (Revised March 2009)
Case

Publicis Groupe 2009: Toward a Digital Transformation

By: Rosabeth M. Kanter and Matthew Bird

After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details

Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Advertising Industry

January 2018 (Revised May 2018)
Case

AT&T Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that... View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Communications Industry; United States

2022
Working Paper

The Regulation of Medical AI: Policy Approaches, Data, and Innovation Incentives

By: Ariel Dora Stern

For those who follow health and technology news, it is difficult to go more than a few days without reading about a compelling new application of Artificial Intelligence (AI) to health care. AI has myriad applications in medicine and its adjacent industries, with... View Details

Keywords: AI and Machine Learning; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Technological Innovation; Medical Devices and Supplies Industry

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