Publications

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April 2012
Case

Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta and Michael Norris

In January 2010, Bank of America is discussing its future mobile strategy. Should the company add complexity to its app, design multiple apps for business segments, or expand into other mobile channels? View Details

Keywords: Technology Adoption; Mobile and Wireless Technology; Banks and Banking; Banking Industry; United States

February 2011 (Revised May 2012)
Teaching Note

Stanley Black & Decker, Inc. (TN)

By: William E. Fruhan

Teaching Note for 211-067. View Details

Keywords: Information Infrastructure; Business and Shareholder Relations; Value Creation; Opportunities; Mergers and Acquisitions; Corporate Governance; Executive Compensation; Balance and Stability; Manufacturing Industry

Web

Creating Inclusive Recruiting Events in a Time of Innovation - Recruiting

Insights & Advice 14 Jul 2020 Creating Inclusive Recruiting Events in a Time of Innovation Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies With... View Details

February 2008
Course Overview Note

Conceptual Overview of Real Estate Options in Emerging Markets

By: Nicolas P. Retsinas and Ben Creo

A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate... View Details

Keywords: Emerging Markets; Investment; Situation or Environment; Cases; Curriculum and Courses; Real Estate Industry

June 2024
Case

Arete Research on Unity Software

By: Joseph Pacelli and Tonia Labruyere

Richard Kramer, CEO of Arete Research, an independent research firm, reflects on his team's coverage of the stock of Unity Software, a U.S.-based mobile games software company. View Details

Keywords: Analysis; Initial Public Offering; Analytics and Data Science; Applications and Software; Mobile and Wireless Technology; Valuation; Value Creation; Financial Services Industry; Financial Services Industry; United Kingdom; United States

January 2022
Case

Hybrid Classroom - an Opportunity or a Threat?

By: V.G. Narayanan

When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details

Keywords: Education; Teaching; Higher Education; Technology Adoption; Digital Platforms; Internet and the Web; Adaptation; Opportunities; Education Industry

July 2019
Teaching Note

Miroglio Fashion

By: Sunil Gupta

Teaching Note for HBS Nos. 519-053, 519-070, and 519-072. View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; Marketing; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry

01 Jun 2011
News

Alumni Books

Guerrilla marketing involves being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts. Levinson and Neitlich show how to use these techniques to advance your career and prosper without being blindsided by overnight View Details

Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government

09 Jun 2017
News

Curating the Cuisine of Southwest China

industry. So I gave it a go. This was year 2000. And here I am, still in the business 17 years later, and loving it. April White: How have you seen the travel industry in China change in those past 17 years? Zhang Mei: Oh, it's gone... View Details

07 Apr 2009
First Look

First Look: April 7, 2009

average, use unverifiable discretion to convey private information on future cash flows; in contrast, agency theory predicts managers, on average, use unverifiable discretion opportunistically. We test these alternative hypotheses using a... View Details

Keywords: Martha Lagace

11 Jan 2019
Blog Post

The ABCs of Recruiting at HBS

different recruiters.baker l B – Baker. Baker Library holds the preeminent collection of contemporary and historic business information in the world. Students can leverage the library to research companies and View Details

January 2018
Case

Pravost Consulting Services

By: Andrew Wasynczuk and Tiffany Y. Chang

Pravost Consulting Services considers a division manager's response to the stringent demands of his boss who lambasts him for the division's weak performance. Six months earlier Jakub Kowalski, CEO of Pravost, promoted Viktor Novak to head up the faltering Pravost... View Details

Keywords: Consulting; Consulting Services; Employee Retention; Eastern Europe; Performance; Attrition; Culture; Krakow; Retention; Performance Improvement; Organizational Culture; Consulting Industry; Consulting Industry; Poland; Europe

August 2014 (Revised March 2015)
Case

Optimization and Expansion at OpenTable

By: Benjamin Edelman and Karen Webster

OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card. View Details

Keywords: Payments; Pricing; Mobile; Rollout; Incrementality; Innovation Strategy; Credit Cards; Accommodations Industry; Accommodations Industry; United States

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry

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July 2008
Teaching Note

The Politics and Economics of Accounting for Goodwill at Cisco Systems (TN) (A) and (B)

By: Karthik Ramanna

Teaching Note for [109002] and [109003]. View Details

Keywords: Manufacturing Industry; Manufacturing Industry; United States

April 2008 (Revised September 2008)
Teaching Note

Apple Inc., 2008 (TN)

By: David B. Yoffie and Michael Slind

Teaching Note for [708480]. View Details

Keywords: Computer Industry; Computer Industry

November 2007 (Revised March 2008)
Teaching Note

Bill Gates and Steve Jobs (TN)

By: Anthony Mayo

Keywords: Computer Industry; Computer Industry

November 2003 (Revised March 2004)
Case

Teledesic (Abridged)

By: Thomas R. Eisenmann

Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details

Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Information Technology Industry