Publications

Find at Harvard

We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

April 2024 (Revised November 2024)
Case

Moderna: Pioneering a People Platform to Accelerate Science Innovation

By: Tatiana Sandino, Emil Dy and Samuel Grad

Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details

Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States

2019
Presentation

The Person You Mean To Be

18 May 2011
Working Paper Summaries

Embracing Paradox

Keywords: Re: Michael L. Tushman

May 2021
Article

Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices

By: Alberto Galasso and Hong Luo

We study the impact of consumers’ risk perception on firm innovation. Our analysis exploits a major surge in the perceived risk of radiation diagnostic devices following extensive media coverage of a set of over-radiation accidents involving CT scanners in late 2009.... View Details

Keywords: Risk Perception; Innovation; Medical Devices; Liability Risk; Risk and Uncertainty; Perception; Technological Innovation

Find at Harvard

Read Now

November 2006 (Revised December 2006)
Case

Pitney Bowes Inc.

By: Clayton M. Christensen and Ho Howard Yu

Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for... View Details

Keywords: Expansion; Corporate Entrepreneurship; Distribution Channels; Growth and Development Strategy; Manufacturing Industry

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate... View Details

Keywords: by Carmen Nobel

01 Mar 2016
First Look

March 1, 2016

with subsidies alone, but the subsidies have been too small to solve the “last-mile problem,” and so most poor households remain unconnected to the water and sewer system. In nineteenth-century New York, subsidies also proved insufficient... View Details

Keywords: Sean Silverthorne

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

2020
Working Paper

Digital Experimentation and Startup Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji

Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details

Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance

SSRN

Read Now

10 Sep 2020
Blog Post

Founding a Company at the Intersection of Medicine and Technology

Paxton Maeder-York is a proud member of the MBA class of 2019, Section G. He deferred between his RC and EC years to complete an additional master’s degree in Computational Science. Having studied Biomedical Engineering as an undergraduate and worked as a View Details

February 2003 (Revised October 2003)
Case

Versity.com

By: Leslie A. Perlow

Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details

Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships

Find at Harvard

January 2016
Case

Open Innovation at Fujitsu (A)

By: Amy C. Edmondson and Jean-François Harvey

This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details

05 Jul 2023
Cold Call Podcast

How Unilever Is Preparing for the Future of Work

Keywords: Re: William R. Kerr; Consumer Products; Consumer Products

Leslie K. John

Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

Keywords: diet services; health care; internet; marketing industry

15 Jul 2011
News

Why being the boss is such a pain

November 1992 (Revised July 1993)
Case

Fischer Francis Trees & Watts

By: Erik R. Sirri

Fisher Francis Trees & Watts is a New York fixed-income investment management firm. A portfolio manager needs to purchase $375 million of 5-year notes at the Treasury auction. Unlike previous auctions, however, this is the first time the Treasury will auction the notes... View Details

Keywords: Asset Management; Auctions; Financial Markets; Financial Services Industry