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Show Results For
-
All HBS Web
(8,617)
- People (21)
- News (1,707)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- Web
Women - MBA
of Attendance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories Consumer Information RISE Career Fellowship American Association of University Women (AAUW) AAUW provides funding for fellowships View Details
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all...
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Keywords:
Consumer Behavior;
Internet and the Web;
Marketing Strategy;
Film Entertainment;
Innovation and Invention;
Auto Industry;
North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
Racial Disparities in the Paycheck Protection Program
Using a large sample of Florida restaurants, we document significant racial disparities in borrowing through the Paycheck Protection Program (PPP) and investigate the causes of these disparities. Black-owned restaurants are 25% less likely to receive PPP loans....
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- Web
Entrepreneurship - Recruiting
Employment Data Entrepreneurship Employment Data Entrepreneurship Entrepreneurship Class of 2023 Career Data Internship Data Joining a Start-up A start-up is defined here as an organization that is still private and 10 years of age or...
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- March 2012
- Article
Fixing What's Wrong with U. S. Politics
By: David A. Moss
In America today there's a growing sense that the political system is broken and that its ineffectiveness is a major threat to U.S. competitiveness. Why do so many think the political system is not working? Research shows that in Congress, Republicans and Democrats are...
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Keywords:
Government and Politics;
System;
Conflict Management;
Performance Productivity;
Policy;
Public Administration Industry;
United States
Moss, David A. "Fixing What's Wrong with U. S. Politics." Harvard Business Review 90, no. 3 (March 2012).
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for View Details
Keywords:
Sean Silverthorne
- October 1990
- Case
Beauregard Textile Co.
By: Francis Aguilar
The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for...
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Keywords:
Activity Based Costing and Management;
Cost Accounting;
Cost Management;
Price;
Competitive Advantage;
Competitive Strategy;
Inflation and Deflation;
Consumer Behavior;
Apparel and Accessories Industry
Aguilar, Francis. "Beauregard Textile Co." Harvard Business School Case 191-058, October 1990.
- Web
Founders & Investors - Entrepreneurship
The Founders & Investors Discover Rock alumni and students who are turning opportunity into reality. Entrepreneurs Investors Companies Gilbert Addo CEO, RubiconMD MBA 2011 Pratik Agarwal Founder, Accel MBA 2014 Shantanu Agarwal Founder,...
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- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the...
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- Web
Video Clips - Creating Emerging Markets
philosophy. Duration: 09:09 Adi Godrej Adi Godrej Building Brands Adi Godrej describes the early growth of India-based consumer products Godrej Group's businesses and building a brand by developing View Details
- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an...
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Keywords:
Global Strategy;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
China
Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
consequences of what they are doing." Such snap decisions can result in geo-mistakes that sap energy out of an organization and cause it to lose focus on what it was doing well in the first place. Geographic expansion should provide...
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Keywords:
by Dina Gerdeman
- Web
Online Business Courses & Certifications | HBS Online
strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by October 24 $1,850 Certificate Creating Brand Value Professor Jill Avery Build brands that deliver maximum value to your consumers...
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- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
& Easy assortment carried around 50 percent private- label products, rather than more familiar national brands. And finally, fresh produce was prepacked rather than loose on the shelves. While this can actually improve freshness,...
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- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition...
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Keywords:
Duopoly and Oligopoly;
Customers;
Quality;
Product Positioning;
Competition;
Management;
Cost;
Product
Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011).
- May 2020 (Revised July 2020)
- Case
Justice-as-a-Service at RightNow
By: Shikhar Ghosh and Amir Reza Rezvani
The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a...
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Keywords:
Legacy Business;
Teams;
Startup;
Business Models;
Pivot;
Entrepreneurship;
Law;
Venture Capital;
Business Startups;
Business Model;
Organizational Change and Adaptation;
Strategy;
Legal Services Industry;
Germany
Ghosh, Shikhar, and Amir Reza Rezvani. "Justice-as-a-Service at RightNow." Harvard Business School Case 820-117, May 2020. (Revised July 2020.)
- March 2006
- Module Note
Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity
Describes the fourth module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes...
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Keywords:
Innovation and Management;
Problems and Challenges;
Management Analysis, Tools, and Techniques;
Projects;
Opportunities;
Risk and Uncertainty;
Perspective;
Value Creation;
Networks;
Alignment
MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity." Harvard Business School Module Note 606-104, March 2006.
- Web
Human Behavior & Decision-Making - Faculty & Research
competitive environment. Keywords: Plant-Based Agribusiness ; Business Growth and Maturation ; Forecasting and Prediction ; Microeconomics ; Local Range ; Government Legislation ; View Details
- April 2001 (Revised July 2002)
- Case
Martha Stewart Living Omnimedia (A)
By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2...
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Keywords:
Management;
Media;
Identity;
Personal Characteristics;
Brands and Branding;
Media and Broadcasting Industry
Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
- 17 Jan 2023
- Cold Call Podcast