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  • 01 Mar 2018
  • News

What I Do: Philippe Hellich (MBA 1996)

Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs over 194,000 workers in 49... View Details
Keywords: Julia Hanna; illustrations by Peter and Maria Hoey
  • 10 Nov 2015
  • First Look

November 10, 2015

employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery service in London. A... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 01 Mar 2012
  • News

Making Finance Personal

inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services
  • 17 Dec 2015
  • News

Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia

BCARD, a lifestyle and brand-focused rewards program, but executives were uncertain about the card’s effectiveness. When the students interviewed customers about their use of the card, they discovered that people at first were often too... View Details
  • May 2008 (Revised September 2014)
  • Teaching Note

TD Canada Trust (A), (B), and (C)

By: Dennis Campbell
Keywords: Performance Evaluation; Banks and Banking; Mergers and Acquisitions; Customer Focus and Relationships; Profit; Balanced Scorecard; Service Delivery; Announcements; Compensation and Benefits; Canada
Related
  • November 1995 (Revised March 2004)
  • Case

Massachusetts General Hospital: CABG Surgery (A)

By: Steven C. Wheelwright and James Weber
A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided. View Details
Keywords: Health Care and Treatment; Medical Specialties; Business Processes; Mission and Purpose; Product Positioning; Product Marketing; Management Practices and Processes; Customer Satisfaction; Service Delivery; Service Operations; Fair Value Accounting; Ethics; Pharmaceutical Industry; Health Industry; Massachusetts
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  • Fast Answer

Market Maps

style="font-family:Arial,Helvetica,sans-serif;">Pitchbook Pitchbook Market Maps: Find Market Maps in the left-hand navigation Menu Click on Market Maps Search by keyword or browse by clicking View All Market Maps Click on a Market Map to drill down to segments and... View Details
  • 16 Jan 2020
  • News

Helping California Wildfire Victims Rebuild

the process simpler,” Pechet told Forbes. The company is now managing the rebuild process for 150 victims of the California wildfires. The Homebound software, the article notes, “tracks 379 unique tasks that are common when building a home, allowing View Details
Keywords: Construction of Buildings; Construction
  • 01 Dec 2014
  • News

Instilling Production with Principles

pro-environmental policies are money savers and the key to her company’s continued success, Yang says. More Retail Revolutions Recycling the Consignment Shop Bigger than the local consignment shop and easier than eBay, thredUP, cofounded by James Reinhart (MPA/MBA... View Details
Keywords: April White; fashion; Manufacturing
  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are... View Details
Keywords: Carmen Nobel
  • July–August 2016
  • Article

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
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  • February 2014 (Revised August 2014)
  • Case

3D Systems

By: Karim R. Lakhani and David Lane
In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application... View Details
Keywords: 3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry
Related
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
Related
  • 18 Oct 2016
  • First Look

October 18, 2016

2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2005
  • News

House of Bread on the Rise

which opened in San Luis Obispo, California, in 1996, was an instant hit, with its open kitchen where customers could watch bakers in action and smell the intoxicating aromas of breads baking all day long. It offered a simple selection of... View Details
Keywords: Margie Kelley; Food Services and Drinking Places; Hospitality
  • 06 Oct 2003
  • What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

two books, they present evidence that successful, dominant firms are particularly vulnerable to competitors introducing disruptive technologies, those that offer customers less product capability for much less money. Among the reasons... View Details
Keywords: by James Heskett
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

success as well as failure. Christensen noted several models for creating a new-growth business. First, you can bring better products into an established market, although this approach is extremely risky, he said. Another approach he termed low-end disruption:... View Details
Keywords: by Sean Silverthorne
  • 02 Apr 2024
  • Blog Post

IFC India: A Circular Journey Through JSW Cement - From Steel Slag to Stronger Shores

cater to diverse customer requirements, they still maintain a small production line dedicated to traditional 100% clinker cement. This balanced approach ensures they can meet the needs of all their customers... View Details
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

companies to look at products the way customers do: as a way to get a job done. Are You a Level-Six Leader? (23,834) http://hbswk.hbs.edu/item/6752.html Published: July 6, 2011 Asking the question, whom do you serve? is a powerful vector... View Details
Keywords: by Staff