market development - Publications - Faculty & Research

15 Nov 2016
News

Field Course Helps Nascent Entrepreneurs Connect with Customers

Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product... View Details

23 Jun 2009
First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the following: View Details

Keywords: Martha Lagace

2010
Working Paper

Quality Provision, Expected Firm Altruism and Brand Extensions

By: Julio J. Rotemberg

This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details

Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods

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14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

officials took steps to speed vaccine development last year, the United States and other countries could have paid to build manufacturing infrastructure and shore up the supply chain needed to produce vaccines at higher capacity. That... View Details

Keywords: by Michael Blanding; Health

15 Dec 2009
First Look

First Look: Dec. 15, 2009

numerous challenges. Pierre, who took the lead in the initiative, had to select the right people to compose a team that had all the expertise and knowledge required to develop an entirely new market... View Details

Keywords: Martha Lagace

Fast Answer

Careers, associations and events: medical devices

Where can I find information about major industry associations and events for my career development in medical devices sector? Careers HBS MBA students: See MBA Career & Professional Development... View Details

11 Apr 2018
News

The First Five Years: Regan Turner (MBA 2013)

to be service-oriented volunteer leaders in their communities. I want to see our programs expand to markets that we are not yet in. And I want to see our efforts help to change the narrative about America’s veterans; that they are a force... View Details

2002
Chapter

Institutional Change and Economic Growth: Banks, Financial Markets, and Mexican Industrialization, 1878-1913

By: Noel Maurer and Stephen Haber

Keywords: History; Organizational Change and Adaptation; Financial Markets; Economic Growth; Developing Countries and Economies; Banks and Banking; Banking Industry; Financial Services Industry; Mexico

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01 Dec 2018
News

Collaborative Cures

long. Enter the Blavatnik Biomedical Accelerator, which identifies early-stage, highly promising technologies developed by Harvard faculty, and then helps those selected navigate the early stages of View Details

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

They also developed a learning experience, titled "Innovation Magic", that builds on their insights and backgrounds as teacher, researcher, and performer. The experience starts with magic performances by Randal and ends with a two-hour... View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Jun 2010
News

Rethinking the MBA

were a time for institutions to reconsider their goals and direction, it is now. There is, for example, a growing social perception that the MBA degree needs to do more around the roles and responsibilities of business and business leaders. We need to teach students... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

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01 Aug 2002
News

For Alumni Only: Breakthrough Insights Program Debuts

community are no exception. To give alumni the chance to sample the latest faculty thinking on some of the most pressing business issues of the day, last May the School launched Breakthrough Insights, a new Executive Education program View Details

Keywords: Laura Singleton

February 2002
Case

Strategy of the Firm Under Regulatory Review: The Case of Chilectra

By: Rafael M. Di Tella and Alexander Dyck

Discusses the largest electric distribution company in Chile and one of the five largest private Chilean companies. Introduces the exercise of operating control in order to improve the profitability of the investments, privatization, and international expansions. View Details

Keywords: Corporate Governance; Corporate Accountability; Growth and Development Strategy; Privatization; Emerging Markets; Competitive Strategy; Expansion; Global Strategy; Governance Compliance; Utilities Industry; Chile

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October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

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Research Resources | Baker Library

marketing materials, research and development documentation, test photographs, audiovisual materials, and annual reports. The material encompasses all aspects of the company’s history and has been broken... View Details

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and View Details

17 Oct 2006
First Look

First Look: October 17, 2006

away protectionist barriers in developing countries. As multinational corporations from North America, Western Europe, Japan, and South Korea stormed into the emerging markets, many local companies lost View Details

Keywords: Sean Silverthorne

Fast Answer

FIELD Global Immersion Resources: Greece

Where can I find country, industry and market information and news about Greece? Industry and market research Passport Click on Search on the upper left side of the main screen to get started.... View Details

February 2021 (Revised July 2022)
Case

Sarah Breedlove: Changing the World

By: Robert Simons and Max Saffer

This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how... View Details