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  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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  • January 2009
  • Article

Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment

By: Malcolm Baker, C. Fritz Foley and Jeffrey Wurgler
Empirical evidence of imperfect integration across world capital markets suggests a role for cross-border arbitrage by multinationals. Consistent with multinational arbitrage as a determinant of foreign direct investment (FDI) patterns, we find that FDI flows increase... View Details
Keywords: Multinational Firms and Management; Financial Markets; Foreign Direct Investment; Valuation; Capital Markets; Cross-Cultural and Cross-Border Issues; Cost; Forecasting and Prediction; Capital; Stocks; Integration
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  • 01 Sep 2009
  • News

Noted & Quoted

“Some Democrats view Medicare as a successful cost controller, pointing to its low administrative overhead, which they peg at 3 percent. But that figure ignores an inconvenient truth: Medicare’s unfunded liabilities, estimated at about... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services; Management
  • 15 Mar 2016
  • First Look

March 15, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50752 Voter Registration Costs and Disenfranchisement: Experimental Evidence from France By: Braconnier, Celine, Jean-Yves Dormagen, and Vincent Pons Abstract—A large-scale... View Details
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

worker dismissal costs will curtail hiring below efficient levels and retain unproductive workers, both of which should affect productivity. These theoretical predictions have rarely been tested. We use the adoption of wrongful-discharge... View Details
Keywords: Martha Lagace
  • 03 Oct 2019
  • News

Skydeck Live: Galactic Returns

are putting those satellites up there that will benefit directly or other third parties that could rise from that is one thing we could look at. The cost of access to space though is really the key thing. Hanna: And you were involved in... View Details
Keywords: Space Research and Technology; Government
  • December 2011
  • Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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  • 29 Jul 2002
  • Research & Ideas

Get Off the Dime!

from people in the divisions began to grow exponentially. People would say, "How long is this going to take? In my business we can't . . . ." "The cost versus benefit for our business unit is no good. Why do we . . .... View Details
Keywords: by John P. Kotter & Dan S. Cohen
  • February 2010 (Revised October 2010)
  • Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
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  • 22 Jan 2018
  • Sharpening Your Skills

Why You Are Unhappy at Work

importance of being supportive. Hazard Warning: The Unacceptable Cost of Toxic Workers A productive workplace can be easily disrupted by one unruly employee. Here's what companies can do to detox the problem-makers. If the CEO’s High... View Details
Keywords: by Sean Silverthorne
  • Web

Investment Management and Capital Markets - Course Catalog

construction and risk management, identification of investment talent and skill, investment vehicles, and costs (types of fees, taxes, etc.). This course makes special emphasis on being current and on hearing directly from investors. The... View Details
  • 01 Jun 2009
  • News

Faculty Books

given predictable, reliable, low-cost care) and iterative (the patient’s condition is unknown; tremendous resources may be required for diagnosis and treatment, often with uncertain outcomes). To reduce costs and manage care effectively,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 06 Nov 2009
  • News

Health Reform Paths Not Taken

For workers at firms that didn’t offer health insurance, any amount they spent on health insurance also would be tax-free. Herzlinger contends that extending the health-care tax exemption to workers would be relatively easy to implement, help control health View Details
Keywords: Roger Thompson; Health, Social Assistance
  • 18 Jul 2005
  • Research & Ideas

Time to Rethink the Corporate Tax System?

Corporations have traditionally considered taxes a painful but necessary cost of doing business. But this view has changed, says Harvard Business School professor Mihir A. Desai. With the advent of sophisticated tax shelters, global... View Details
Keywords: by Ann Cullen
  • 27 Jun 2005
  • Research & Ideas

The Potential Downside of Win-Win

consideration for all managers. Value Creation—and Collusion Suppose that pharmaceutical firm A manufactures a new, beneficial drug and begins selling 100 million pills per year at $3.05 per pill. Each pill costs 5 cents to manufacture,... View Details
Keywords: by Max H. Bazerman
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

from a lack of information (about the negotiation process, about the other side's reservation price, etc.). In recent years, however, a large number of Web sites (e.g., www.cartalk.com) have sprung up that reveal the exact dealer cost of... View Details
Keywords: by Max H. Bazerman
  • November 2011
  • Case

Pacific Grove Spice Company

By: William E. Fruhan and Craig Stephenson
Pacific Grove Spice Company is a profitable, rapidly growing manufacturer, marketer, and distributor of quality spices and seasonings. The company's business model requires significant investment in accounts receivable, inventory, and fixed assets to support sales.... View Details
Keywords: Capital Expenditures; Investments; Acquisitions; Securities Analysis; Debt Securities; Opportunities; Cost of Capital; Valuation; Investment; Capital Budgeting; Business Model; Cash Flow; Financing and Loans; Acquisition; Retail Industry; Food and Beverage Industry
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  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Hisano cites companies such as Wells, Richardson & Co. and Heller & Merz Company, which introduced dedicated dyes for butter coloring in the late 1870s. Synthetic dyes decreased the cost of coloring butter significantly. H.... View Details
Keywords: by Carmen Nobel
  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

release date. Doing so, however, would negate cost savings achieved by reusing film copies across staggered release dates. Studios could also limit a film's distribution to digital, not analog, screens, the copies tagged with electronic... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

a summary measure of revenue generation and cost control. They should be controllable in that employees in the organization can actually influence improvement in the factor measured. Some of the metrics shown here are evaluations of... View Details
Keywords: by Marc J. Epstein