Publications

Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others. Social learning takes many forms. Probably most obvious is word of mouth—the advice and... View Details

Career Coach

Jade Haynes

Jade brings experience from consulting, VC, and startups. She enjoys helping students looking to pivot into investing, BigTech, and consulting, especially those without previous experience. As a former consultant she is excited to help case prep students, talk about... View Details

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

December 2011 (Revised October 2014)
Background Note

Business Model Analysis for Entrepreneurs

By: Thomas Eisenmann

This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details

Keywords: Business Model

October 2023 (Revised May 2024)
Case

JSW Steel: Balancing Growth While Decarbonizing

By: Vikram S Gandhi and Radhika Kak

Sajjan Jindal, Chairman & Managing Director of JSW Steel, India's largest steel producer by market capitalization, was facing a dilemma. Steel demand in India was expected to grow exponentially over the next decade. However, given its traditional reliance on carbon,... View Details

Keywords: Decisions; Environmental Sustainability; Investment; Governing Rules, Regulations, and Reforms; Growth and Development; Corporate Social Responsibility and Impact; Pollutants; Pollution; Production; Steel Industry; India

June 2015 (Revised January 2017)
Case

Epistar and the Global LED Market

By: Willy C. Shih, Chen-Fu Chien and Hung-Kai Wang

It took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a... View Details

Keywords: Intellectual Property Management; Patenting; Patent Litigation; Intellectual Property; Patents; Electronics Industry; Semiconductor Industry; Asia; United States; Japan; Taiwan

Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

Keywords: health care; insurance industry; medical devices; retailing; digital health

Karen Mills

Karen Gordon Mills is a Senior Fellow at Harvard Business School and a leading authority on U.S. competitiveness, entrepreneurship, and innovation. She served in President Barack Obama’s Cabinet as the Administrator of the U.S. Small Business... View Details

20 Nov 2019
Video

Rosario Bazán

Rosario Bazán, Co-Founder and Genral Manager of Danper Trujillo in Peru, discusses factors for developing agricultural technology internally and building an ecosystem for it.

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January 1987 (Revised June 1989)
Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

28 Oct 2014
News

There’s No Excuse for Avoiding Strategy

October 1997 (Revised February 2003)
Background Note

Worldwide Web and Internet Technology,The

In terms non-technical readers can understand, the evolution of the Internet and the Web, characteristics of the supporting technology, and current issues surrounding use of the technology are examined. View Details

Keywords: Internet; Web

January 2003 (Revised May 2003)
Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (B)

Second in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy)... View Details

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

August 1970
Case

Hawthorne Plastics

An "imperfect tester" problem involving the decision of how to produce batches of plastic strapping, given uncertainty about the length of the molecular chain in the raw material. A decision on whether to test the raw material and a choice of production process must be... View Details

Keywords: Decision Making; Mathematical Methods

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management