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      • April 1990 (Revised March 1992)
      • Case

      Oakland A's: Baseball's Great Transformation

      By: Leonard A. Schlesinger
      The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
      Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California
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      Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)
      • April 1990 (Revised August 1997)
      • Case

      Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II

      By: Robert D. Cuff and Richard S. Tedlow
      A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II. View Details
      Keywords: Economy; Production; Organizational Change and Adaptation; Strategic Planning; War; United States
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      Cuff, Robert D., and Richard S. Tedlow. "Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II." Harvard Business School Case 390-166, April 1990. (Revised August 1997.)
      • 1990
      • Book

      A Force for Change: How Leadership Differs from Management

      By: J. P. Kotter
      Keywords: Leading Change; Management
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      Kotter, J. P. A Force for Change: How Leadership Differs from Management. New York: Free Press, 1990.
      • spring 1990
      • Article

      Earnings and Risk Changes Surrounding Primary Stock Offers

      By: Paul M. Healy and Krishna G. Palepu
      Keywords: Risk and Uncertainty; Business Earnings; Change; Stocks
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      Healy, Paul M., and Krishna G. Palepu. "Earnings and Risk Changes Surrounding Primary Stock Offers." Journal of Accounting Research 28, no. 1 (spring 1990): 25–48.
      • spring 1990
      • Book Review

      Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh

      By: Willis Emmons
      Keywords: Information Technology; Transformation; Energy; Energy Industry; United States
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      Emmons, Willis. "Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh." Business History Review 64, no. 1 (spring 1990): 184–186.
      • March 1990 (Revised April 1990)
      • Supplement

      IBM Corp.: ""Make It Your Business"" (B)

      By: Robert L. Simons
      Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details
      Keywords: System; Change; Computer Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (B). Harvard Business School Supplement 190-138, March 1990. (Revised April 1990.)
      • March 1990 (Revised June 1991)
      • Case

      IBM Corp.: ""Make It Your Business"" (A)

      By: Robert L. Simons
      In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
      Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
      • March 1990 (Revised June 1993)
      • Case

      Analog Devices, Inc.: The Half-Life System

      By: Robert S. Kaplan
      The company has committed to major improvements in quality, cost, and on-time delivery performance. Despite strong senior management support, however, the actual rate of improvement was disappointing until a new measurement philosophy was introduced. The new approach... View Details
      Keywords: Quality; Performance Improvement; Earnings Management; Financial Reporting; Organizational Change and Adaptation; Performance Productivity; Business or Company Management; Cost Management; Measurement and Metrics; Management Teams; Semiconductor Industry
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      Kaplan, Robert S. "Analog Devices, Inc.: The Half-Life System." Harvard Business School Case 190-061, March 1990. (Revised June 1993.)
      • March 1990 (Revised May 1993)
      • Case

      USSR--1990

      By: Willis M. Emmons III
      Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev.... View Details
      Keywords: Country; Strategy; Cost vs Benefits; Change; Government and Politics; Russia
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      Emmons, Willis M., III. "USSR--1990." Harvard Business School Case 390-155, March 1990. (Revised May 1993.)
      • March 1990 (Revised November 1999)
      • Case

      MCI Communications: Planning for the 1990s

      By: Robert L. Simons and Hilary Weston
      Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details
      Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry
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      Simons, Robert L., and Hilary Weston. "MCI Communications: Planning for the 1990s." Harvard Business School Case 190-136, March 1990. (Revised November 1999.)
      • March 1990 (Revised March 1992)
      • Supplement

      Mary Kay Cosmetics: Sales Force Incentives (B)

      By: Robert L. Simons
      Details the changes made to the VIP automobile plan. View Details
      Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
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      Simons, Robert L. "Mary Kay Cosmetics: Sales Force Incentives (B)." Harvard Business School Supplement 190-122, March 1990. (Revised March 1992.)
      • March 1990
      • Article

      Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change

      By: P. Anderson and Michael Tushman
      Keywords: Information Technology; Design; Change
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      Anderson, P., and Michael Tushman. "Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change." Administrative Science Quarterly 35, no. 1 (March 1990): 604–633.
      • February 1990 (Revised April 1991)
      • Background Note

      Quick Response in the Apparel Industry

      By: Janice H. Hammond
      It has been estimated that the U.S. apparel industry wastes over $25 billion annually due to inefficient practices, long lead times, and insufficient coordination between channel partners. In response to intense competition from off-shore producers, the industry has... View Details
      Keywords: Information; Distribution Channels; Performance Efficiency; Partners and Partnerships; Adaptation; Business Strategy; System; Technology; Apparel and Accessories Industry; United States
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      Hammond, Janice H. "Quick Response in the Apparel Industry." Harvard Business School Background Note 690-038, February 1990. (Revised April 1991.)
      • February 1990 (Revised July 1990)
      • Case

      Internal Revenue Service: Automated Collection System

      By: Nitin Nohria
      Describes how the IRS's collection operations changed from a largely manual system (COF) to an automated system (ACS). A central aspect of ACS was the electronic scheduling and maintaining of work. While with ACS the IRS accomplished significant improvements in the... View Details
      Keywords: Sovereign Finance; Revenue; Information Technology; Taxation; Change Management; Organizational Change and Adaptation; Organizational Design; Human Resources; Public Administration Industry; United States
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      Nohria, Nitin. "Internal Revenue Service: Automated Collection System." Harvard Business School Case 490-042, February 1990. (Revised July 1990.)
      • February 1990 (Revised July 1992)
      • Case

      Whistler Corp. (A)

      By: Gary P. Pisano
      Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
      Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States
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      Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
      • January 1990 (Revised October 1993)
      • Case

      Monsanto's March into Biotechnology (A)

      By: Gary P. Pisano
      Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details
      Keywords: History; Transition; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Pisano, Gary P. "Monsanto's March into Biotechnology (A)." Harvard Business School Case 690-009, January 1990. (Revised October 1993.)
      • 1990
      • Chapter

      Implementing New Production Technologies: Exercises in Corporate Learning

      By: D. A. Leonard-Barton
      Keywords: Technological Innovation; Innovation and Management; Production; Organizational Change and Adaptation; Business Ventures; Technology Industry; Manufacturing Industry
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      Leonard-Barton, D. A. "Implementing New Production Technologies: Exercises in Corporate Learning." In Managing Complexity in High Technology Organizations, edited by M. A. Von Glinow and S. Mohrman, 160–87. New York: Oxford University Press, 1990.
      • 1990
      • Chapter

      Management Revolution: The Response to Global Glut

      By: J. L. Bower
      Keywords: Change Management; Globalized Markets and Industries; Supply and Industry
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      Bower, J. L. "Management Revolution: The Response to Global Glut." In Managing Excess Capacity, edited by C. Baden-Fuller. Cambridge: Basil Blackwell, 1990.
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • 1990
      • Article

      Outsourcing: Harbinger of IS's Transformation

      By: R. L. Nolan
      Keywords: Job Cuts and Outsourcing; Transformation
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      Nolan, R. L. "Outsourcing: Harbinger of IS's Transformation." Stage by Stage (1990): 1–9.
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