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- September 1990 (Revised January 1992)
- Case
Eli Lilly and Co. (A): Globalization
Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a... View Details
- 1990
- Book
Service Breakthroughs: Changing the Rules of the Game
By: J. Heskett, C. Hart and W. E. Sasser Jr.
- August 1990 (Revised January 1992)
- Case
Eli Lilly and Co. (B): Europe
Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization... View Details
- July 1990 (Revised October 1992)
- Case
Consolidated Equipment Co.
A mature company seeks to rejuvenate itself with internal R&D and external acquisitions. It has developed a DCK model for analyzing the value of a proposed acquisition. A rewritten version of an earlier case by J.K. Butters. View Details
- July 1990 (Revised August 1995)
- Case
Symantec--1982-90
By: Nitin Nohria
As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
- July 1990 (Revised October 1997)
- Case
Siemens Electric Motor Works (A) (Abridged)
By: Robert S. Kaplan
Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details
- June 1990 (Revised September 1992)
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note
Teaching Note for (9-187-123). View Details
- June 1990 (Revised September 1992)
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note
Teaching Note for (9-190-071). View Details
- May 1990 (Revised December 1998)
- Case
Technology Transfer at a Defense Contractor (Abridged)
By: Linda A. Hill
Covers the same material concerning the specific transfer of technology as described in the longer version but summarizes the environmental and organizational context of the transfer. Most appropriate when the instructor wishes to focus on the action questions. View Details
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
- April 1990 (Revised December 1995)
- Case
SouthPark IV
A young entrepreneur examines an 80,000 square foot office/warehouse building as a potential acquisition. The building is currently fully leased but all four leases will expire shortly. Due to changing market conditions, the protagonist has to look at current market... View Details
- April 1990 (Revised March 1992)
- Case
Oakland A's: Baseball's Great Transformation
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
- April 1990 (Revised August 1997)
- Case
Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II
By: Robert D. Cuff and Richard S. Tedlow
A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II. View Details
- spring 1990
- Article
Earnings and Risk Changes Surrounding Primary Stock Offers
By: Paul M. Healy and Krishna G. Palepu
- March 1990 (Revised April 1990)
- Supplement
IBM Corp.: ""Make It Your Business"" (B)
By: Robert L. Simons
Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details