tactics - Publications - Faculty & Research

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

one of the forces that threatens established companies can also be a source of salvation: disruptive change. How to Be a Digital Platform Leader The most valuable companies in the world have one thing in common: all are leaders in the platform economy. Hereare key... View Details

Keywords: by Sean Silverthorne

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

they approached was already trying a kinder-and-gentler tactic by waiving the fee to recoup enforcement costs ($400 per image) and just asking for the actual cost of licensing the image that averages between $380 and $825 per image.... View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

12 Oct 1999
Research & Ideas

Building Bridges: New Dimensions in Negotiation

mainly of "interpersonal process and tactical actions at the bargaining table" (whether literally, on the phone, or via some other connection). This can involve setting a positive atmosphere, displaying cultural sensitivity,... View Details

Keywords: by Anita M. Harris

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

issues. In addition, the winner-takes-all system often leads candidates to desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. A... View Details

Keywords: by John A. Quelch

26 Sep 2007
Sharpening Your Skills

Sharpening Your Skills: Negotiation

strategy is an aligned combination of set-up moves that occur away from the table, deal design moves, and tactics at the table, all designed to overcome the barriers you've identified. The best response to a barrier in one dimension may... View Details

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

months of the pandemic writing about marketplace design tactics that could provide support—for example, by leveraging delivery marketplaces to bring food to the elderly or by distributing hand sanitizer more equitably. Kominers joined... View Details

Keywords: by Michael Blanding; Health

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

tactic to encourage that diversity would be a revenue-sharing program that partitions content into different categories, with different benchmarks for success. "If your target audience is scientists, I'm not going to compare the... View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

03 Nov 2022
Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

not retain all of your early employees, but these tactics should mitigate some loss and will likely contribute to fostering a healthy culture of transparency, trust, and respect among team members. ” Be mindful of perceptions that come... View Details

Keywords: by Julia Austin

17 Nov 2015
Lessons from the Classroom

How Activist Investors Became Respectable

online well before any regulatory filing disclosed his holdings in the company. These tactics may have been designed for drama, but the investment strategy and its scale are nothing unusual today. Activist shareholders and the hedge funds... View Details

Keywords: by Joseph Fuller; Financial Services; Banking

October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (C)

By: Carliss Y. Baldwin

Third in a series of PepsiCo's bid for Quaker Oats. Describes the auction for Quaker Oats including terms of the bids. After winning the auction, Coke's stock price fell dramatically. Coke's Board then refused to approve the deal and withdrew. Quaker then approached... View Details

Keywords: Mergers and Acquisitions; Stocks; Governing and Advisory Boards; Auctions; Bids and Bidding; Negotiation Tactics; Valuation; Food and Beverage Industry

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14 Sep 2007
Research & Ideas

How to Profit from Scarcity

of scarcity can be a smart marketing strategy. And even if you're in the unfortunate position of experiencing very real scarcity, there are tactics you can employ to minimize the brand damage and even profit from the error. What's your... View Details

Keywords: by John Quelch; Consumer Products; Advertising

30 Jul 2014
Lessons from the Classroom

Teaching The Deal

a reasonable request and deliver it with a smile, hopefully you can keep the other person in the room and see what happens next." Mohan—former managing director and now senior advisor of $15 billion VC and private equity firm Summit Partners—teaches this... View Details

Keywords: by Dina Gerdeman; Education

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

situation here, but rather a more subtle process change by some companies, especially those in volatile or fast-moving industries. What I see happening among partners I deal with is that they allocate strategically from the top (setting overall budgets for business... View Details

Keywords: by James Heskett

19 Mar 2006
Research & Ideas

Unlocking Your Investment Capital

Business Review, Merton, a Nobel laureate, urges senior corporate executives and boards to view derivative applications not just as tactical measures but as strategic tools that convey competitive advantage. A first step is distinguishing... View Details

Keywords: by Ann Cullen; Financial Services

March 1999 (Revised November 2001)
Case

Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

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08 Feb 2011
First Look

First Look: Feb. 8

editors, teachers, and individual scholars to act to foster these characteristics. Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai Authors:Ramya Ramanath and Alnoor Ebrahim Publication:Nonprofit... View Details

Keywords: Sean Silverthorne

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

Strategy, Especially in a Job Interview (25,829) While humblebragging runs rampant on Twitter, it's a lousy self-promotion tactic that usually backfires according to recent research by Ovul Sezer, Francesca Gino, and Michael Norton. How... View Details

13 Mar 2012
First Look

First Look: March 13

literatures to organize these factors. We then provide some tactical advice and worksheets for entrepreneurs to consider when selecting the location for their new venture. Purchase this... View Details

Keywords: Sean Silverthorne

02 Jul 2015
Op-Ed

The Future of the Greek Economy

out of the brinkmanship of the past weeks, but not after payments to the International Monetary Fund have been missed, and European funding has ended. These tactics have created high and unnecessary uncertainty that has brought the Greek... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

March 2009 (Revised September 2010)
Case

HOYA Corporation (A)

By: W. Carl Kester and Masako Egawa

In 2007, HOYA of Japan must decide whether to change its friendly exchange offer for Pentax into a hostile cash tender offer. A surprising sequence of events had caused a friendly merger agreement to fall apart, resulting in a boardroom coup at Pentax and the... View Details

Keywords: Mergers and Acquisitions; Investment Activism; Corporate Governance; Governance Controls; Governing and Advisory Boards; Negotiation Tactics; Business and Shareholder Relations; Valuation; Japan

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