Publications

Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

Professor Anand is an expert in digital strategy, media and... View Details

Keywords: sports; sports; sports; sports; sports; sports; sports; sports; sports

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

customers in a particular locale. Analyzing their successes, they distilled the factors down to a few, among them density of restaurants and nightlife, destination for holidays and events, availability of strong sports franchises, and... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

14 Sep 2021
HBS Seminar

Dashun Wang, Northwestern

01 Sep 2023
News

Wheel Change

round last December, is the first professional sports league to be majority-minority owned. “For people under 40, the most popular US sports league is e-gaming,” Wallace explains. “Young people are looking... View Details

Keywords: Julia Hanna; cycling; entrepreneurship; leadership; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

biggest discrepancy between supply and demand for taxis. They then launched during times when that demand was likely to be the highest, for example during the holidays when people tend to stay out late partying. It also ran promotions during large concerts or View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

28 Feb 2023
Cold Call Podcast

Muhammad Ali: A Case Study in Purpose-Driven Decision Making

Keywords: Re: Robert Simons; Sports

Web

Connect with Clubs - Recruiting

Pooja Singhi psinghi@mba2026.hbs.edu Business of Sports Club Co-Presidents Rachel Klein rklein@mba2026.hbs.edu Gavin Baker-Greene gbakergreene@mba2026.hbs.edu Club Email bos@studentclubs.hbs.edu Canadian Club Co-Presidents Kamil Tkaczuk... View Details

January 2023 (Revised August 2023)
Case

Nick Saban: Embracing 'The Process' of Sustaining Success

By: Ranjay Gulati and Eppa Rixey

Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent... View Details

Keywords: Purpose; Leadership And Managing People; Football; Recruiting; Talent Acquisition; Talent And Talent Management; Talent Development And Retention; Organization Change And Adaptation; Organizational Behavior; Sports; Leadership; Leadership Development; Organizational Culture; Organizational Change and Adaptation; Sports Industry; United States

Web

Marketing Curriculum - Faculty & Research

Term Quarter Credits B2B Sales and Distribution (also listed under Entrepreneurial Management) Lou Shipley Spring 2026 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2025... View Details

June 2019 (Revised May 2022)
Case

Roger Federer's TEAM8: Launching the Laver Cup

By: Anita Elberse

Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest... View Details

Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry

January 2024
Case

Deion Sanders: The Prime Effect

By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani

In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details

Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado

Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

Keywords: sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports

August 2021
Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Sports Industry