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  • Web

Preview the Harvard Business School Online Learning Experience

worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share experiences... View Details
  • Web

Leading Change and Organizational Renewal | HBS Online

Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating and networking with a global... View Details
  • January 2015 (Revised April 2015)
  • Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An
Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
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  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

social media as a tool to expose corporate misconduct, Heese and Pacelli used data from the 3G (third generation) mobile broadband network rollout to identify increased activity on Twitter, plus they studied... View Details
Keywords: by Kasandra Brabaw; Technology
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

To ease congested lines at airports, for example, TSA workers answer questions online about items that can or can’t be carried aboard planes—a bit of helpful pre-planning communication many flyers appreciate. When companies do screw up,... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 12 Nov 2015
  • Working Paper Summaries

Social Networks, Ethnicity, and Entrepreneurship

Keywords: by William R. Kerr & Martin Mandorff; Retail; Travel; Transportation; Service
  • 23 Mar 2015
  • News

Cities Turn to Social Media to Police Restaurants

  • February 2022
  • Article

OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online

By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee
We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details
Keywords: Self-disclosure; Relationships; Employees; Internet and the Web; Boundaries
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  • 01 Feb 2002
  • News

The Harvard Clubs of Australia: Networking with a Cause

In establishing new events and traditions, Stern is in frequent contact with his Melbourne counterpart, Patrick G. O'Brien (MBA '94), president of the Harvard Club of Australia- Victoria (HCAV). O'Brien and Stern agree on the clubs' dual objectives: provide View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 24 Apr 2014
  • News

Connecting people and policymakers in a conversation online

address a social problem. Sze accomplished this by founding The Agora, “an online town hall for all” to give more people a louder voice—one heard directly by elected officials and other policy makers.... View Details
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
Related
  • 19 Jul 2021
  • Blog Post

Building a Powerful Network of Talent at American Tower

program and testimonials from participants. It also included logistical details Linder would normally speak to on campus. Furthermore, instead of offering American Tower swag (pens, notepads, etc.) at on campus events, the team put those resources towards making... View Details
Keywords: Technology; Telecommunications
  • 01 Dec 2017
  • News

HBS Online Certificate Programs Offer Unique Insight Into Business

with virtual classmates around the world, and “cold calls” are incorporated into this highly social learning experience. “We took a digital-first approach that leveraged aspects of the case method where it made sense and included features... View Details
  • Article

Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior

By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely
Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details
Keywords: Behavior; Values and Beliefs; Social and Collaborative Networks
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  • December 2007
  • Article

Bankers, Industrialists, and Their Cliques: Elite Networks in Mexico and Brazil during Early Industrialization

By: Aldo Musacchio and Ian Read
The historiographies of Mexico and Brazil have implicitly stated that business networks were crucial for the initial industrialization of these two countries. Recently, differing visions on the importance of business networks have arisen. In the case of Mexico, the... View Details
Keywords: Business and Government Relations; Networks; Business History; Market Entry and Exit; Emerging Markets; Entrepreneurship; Financial Markets; Supply and Industry; Banks and Banking; Brazil; Mexico
Related
  • 24 Mar 2008
  • Working Paper Summaries

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud

Keywords: by Benjamin G. Edelman; Video Game; Web Services
  • 24 Apr 2014
  • News

Digital ID network empowers individuals, disrupts the data brokers

While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers View Details
  • April 2021
  • Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Related
  • Web

Adding Corporate Social Responsibility to the Mix | Social Enterprise | Harvard Business School

global network of support to draw upon moving forward. Tayna Levy-Odom Job Title Executive Director of Investor Relations, Time Inc. Location New York, NY, USA Topics Business for Social Impact More Impact... View Details
  • 10 Nov 2003
  • Research & Ideas

The Hard Numbers on Social Investments

In what is believed to be the largest study of its kind, MBA students at Harvard Business School recently analyzed the financial returns generated by 110 early-stage companies backed by Investors' Circle, a national network dedicated to... View Details
Keywords: by Manda Salls